▲ Now tracking visibility across Google, ChatGPT, Perplexity, Claude, Gemini & AI Overviews
One of our two home offices: 50 Cavill Ave, Surfers Paradise. Walk-in meetings, on-site strategy days, and the same senior team that runs our national accounts. From our Surfers Paradise studio we rank Gold Coast brands across tourism, trades, ecommerce and professional services — senior strategists in the room, not junior account managers.
Office at 50 Cavill Ave, Surfers Paradise
Australian brands ranked across SEO, AEO and SEM
Global Search Awards finalists, three years running
Google Partner & Bing Partner certified
Drop in for a coffee, a strategy session, or a whiteboard sprint. Walk-in meetings, on-site days, and the same senior team that runs the work every other day of the year.
The Gold Coast is one of Australia’s fastest-growing and most competitive local markets. Tourism operators, trades, clinics and ecommerce brands all chase the same searches, and the businesses that win treat SEO as a senior discipline, not a junior checklist.
We work from 50 Cavill Ave in Surfers Paradise, so Gold Coast clients get on-site strategy days, whiteboard sessions and a team that knows the patch first-hand, from Coolangatta to Coomera, Burleigh to Robina.
Every engagement is led by a senior strategist and reported in plain English. Technical SEO, content, local pack and answer-engine visibility, handled end to end, with KPIs you can hold us to from month one.
Gold Coast search is hyper-local and seasonal. A holidaymaker in Surfers Paradise, a homeowner in Robina booking a tradie, and a vendor in Burleigh Heads weighing up agents are all running very different searches, and they rarely cross suburb lines. We build the suburb-level pages, Google Business Profile signals and review velocity that win each pocket of the coast rather than chasing one blanket “Gold Coast” term.
Search demand on the Gold Coast moves with the seasons — school holidays, major events and the summer tourism rush all shift the goalposts. We build strategies that capture peak demand and hold rankings through the quieter months.
It’s also a small-business-dense market where Google Business Profile and reviews decide who gets the call. We treat local SEO and reputation as first-class work, not an afterthought.
SEO Lead · SEO Director
15+ years in digital marketing, including a decade as SEO Director at leading agencies across Australia and his native New Zealand. Sean owns SEO strategy at Paperstack, senior on every retainer, in the room when the roadmap is built, and on the report every month. Plain-English about what’s working, what isn’t, and where the next 10× is hiding. The brands we work with get him from day one.
AI Lead · Answer Engine Optimisation
Where SEO ends and AI search begins, Caleb owns the playbook. Five years leading SEO with a background in web development, now focused full-time on how ChatGPT, Perplexity, Claude, Gemini and Google’s AI Overviews choose which brands to cite. He engineers the entity graphs, schema and retrieval-friendly content patterns Paperstack ships on every account, tracks share-of-voice across six engines weekly, and turns LLMs.txt, structured FAQ and prompt-tested copy into citations, not just rankings.
Crawl, render, index, perform. The plumbing that lets every other lever pull. Done well, it’s invisible. Done badly, no amount of content or links can save you.
Match the search intent, then prove it with structure, signal and authority. The highest-leverage lever in organic, and the discipline most agencies still get wrong.
Authority that holds up to scrutiny. Editorial links, digital PR, niche partnerships, and the unsexy work of cleaning up the citations you already have.
01
Get found by Gold Coast customers right when they’re searching. Map pack, Google Business Profile, citations, geo-targeted keywords and reviews.
02
Get cited in ChatGPT, Perplexity, Claude, Gemini and Google’s AI Overviews. The next layer of search visibility, treated as a first-class service.
03
Shopify, BigCommerce, WooCommerce, Magento, Salesforce. Category architecture, faceted nav, product schema, and SEO that reports against revenue.
04
Hreflang done properly. Multi-region, multi-language strategies that actually deploy. Rank in markets beyond Australia.
05
The back-end for agencies. Senior SEO delivery under your brand, on your timeline, sold to your clients.
06
Replatforming, redesigns, domain changes. Don’t let a migration destroy years of SEO work. We’ve done hundreds.
We use third-party and proprietary tools to audit your Gold Coast site, technical SEO indicators, on-page health, backlink profile. Benchmark report on day one.
We get to know your business, set clear KPIs against your growth targets, and build the SEO strategy on the back of those findings.
We’re not only experts in strategy, we look after every aspect of implementation, end-to-end. Technical fixes, on-page changes, content, link acquisition.
Plain-English reporting that a CFO can read. We refine the strategy as algorithms, competitors and your business evolve.
We work with businesses across the entire Gold Coast metro and surrounding South-East Queensland area. Whether you’re a single-location service business or a multi-site operator, we tailor your SEO strategy around the suburbs and regions your customers actually live and search in.
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Yes. We’re at 50 Cavill Ave, Surfers Paradise. Drop in for a coffee, a strategy session or a whiteboard sprint — and we’ll run on-site strategy days whenever the work calls for it.
The exact local SEO checklist our team uses on Gold Coast retainers. Google Business Profile, local citations, suburb pages, review velocity, and the structured-data wins most South-East Queensland agencies miss.
Paperstack · 2026
12pp
Free 30-minute audit with a senior strategist who knows the Gold Coast market.
Senior strategist · No lock-in · Plain-English report
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