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You’ve outgrown Australia. Rolling out to the US, UK, NZ or Asia means a new SERP, a new audience, and a hundred technical decisions that compound for years. We’ve done it for SaaS, ecom and B2B brands across 14 markets.
International SEO sets your site up to rank in each country you sell to, with the right domain structure, hreflang tags and localised content for every market. It suits Australian brands expanding to the US, UK, New Zealand or Asia. A rollout across 2 to 3 markets on one platform typically takes 12 to 16 weeks from kickoff to launch.
The single biggest mistake we see in international SEO: treating it as a translation project. It isn’t. Translation tells Google your content exists in another language. Localisation, hreflang, ccTLDs and regionalised content tells Google which version to show to whom, and that’s the difference between ranking and disappearing.
Before a single page is translated, we want to understand your market priority, your fulfilment model, your domain strategy and your content sources. From there, the technical setup is pattern work, but the patterns matter.
We’ve shipped multi-region rollouts on every major platform: subdirectories, subdomains, ccTLDs and reverse-proxied setups. We’ve untangled hreflang loops, fixed canonical conflicts, and migrated brands from /en-au/ structures that were silently haemorrhaging traffic.
You’ll get a senior international strategist, a clear domain & subfolder recommendation, market-by-market keyword research, and a phased rollout that protects your existing rankings.
01
Pick the wrong structure and you spend years fixing it. We help you choose with eyes open.
02
The most-broken tag on the web. We implement it correctly, validate it, and monitor it.
03
Native review of every market, because “lift” doesn’t mean what you think it does in five English-speaking countries.
04
In-market PR and link acquisition that signals to Google your brand belongs in that SERP.
You already get enquiries from overseas and want each market to find a version built for it.
Separate currencies, price lists or fulfilment per country, each needing its own indexable pages.
Existing .com.au, .co.uk or .com sites that compete with each other in search instead of supporting each other.
The domain structure decides how much authority each market starts with and how much upkeep it needs.
| Structure | Example | Authority | Country signal | Upkeep | Usually best for |
|---|---|---|---|---|---|
| Subfolders | brand.com/uk/ | Shares the main domain’s authority | Set through hreflang and Search Console | Lowest | Most brands entering 2 to 4 markets |
| Subdomains | uk.brand.com | Partly separate | Set through hreflang and Search Console | Medium | Markets run by separate teams or platforms |
| Country domains | brand.co.uk | Starts from zero in each market | Strongest | Highest | Established brands with a local presence in each market |
Translation tells Google a page exists in another language. Localisation, hreflang and market-specific content tell it which version to show to whom.
Every page must point back to every alternate. One missing link and Google can ignore the whole set.
Crawlers mostly visit from the US, so automatic redirects can hide your other markets from Google. Offer a country banner instead.
Spelling, currency, pricing and regulation differ between Australia, the UK and the US, and searchers notice.
Near-identical pages across regional sites, with no hreflang, compete with each other instead of ranking in their own market.
Which countries, in what order, based on demand and your fulfilment model.
Subfolder, subdomain or country domain, with the trade-offs laid out for your case.
Keyword research for every market, not one list translated.
hreflang and technical setup validated before launch.
Localised content, with native-speaker review for non-English markets.
Launch, then rankings, traffic, enquiries and revenue reported per market. See how Shed Living grew organic traffic 1,400% with an architecture rewrite and hreflang fixes.
We write English (US, UK, AU, NZ) in-house. For non-English markets we partner with vetted native-speaker SEO writers, we handle keyword briefs and final review.
No. Search engines crawl mostly from the US, so automatic redirects can stop them seeing your other markets. A banner suggesting the visitor’s local site does the same job without the risk.
Where spelling, currency, pricing or regulation differ, yes. Where the page would be identical, one version with the right hreflang setup is enough.
Rankings, traffic, enquiries and revenue split by market, with Search Console filtered by country, so you can see which market is earning its place.
AI engines draw on the same localised pages. A clear, correctly tagged version for each market makes it more likely they cite the right one for the person asking.
Free 60-minute international SEO consult, bring your shortlist of markets and platform stack and we’ll walk you through the architecture options.
Senior strategist · No lock-in · Plain-English report
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