International SEO
Reach your audience across borders with tailored SEO strategies for global success.
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What is International SEO?
International SEO is a strategy where we optimise your website in a way that improves its visibility and ranking on various search engines around the world.
Effectively, it enables your business to scale by attracting and targeting potential customers in various international markets you want to enter through tailored content that addresses their specific needs.
To put it simply, if you want your website to rank highly on search engines in Nigeria, Paraguay, The Netherlands, and Bangladesh, as well as your home country, then allocating resources to international SEO can help you do that.
Why Choose Paperstack for International SEO?
- Proven global SEO strategies
- Expertise in hreflang implementation
- Localised content creation
- Multilingual and multicurrency optimisation
Our International SEO Services
International SEO comprises many different elements. Therefore, you need a specialist team to run campaigns for you that provide the best ROI.
At Paperstack, we incorporate a range of search engine optimisation strategies to improve your global SEO rankings. They include the following:
Hreflang Tag Implementation
A hreflang tag is an HTML attribute that specifies the geographical targeting and language of a webpage. We configure yours to ensure it is properly targeting specific regions and prevent duplicate content issues.
Keyword Research for Local Markets
Each region or language has a specific set of keywords that is relevant and sometimes unique to it. As part of our multilingual SEO service, we will find the most appropriate and searched keywords in each of the local markets you want to target.
Localised Content Strategy
Each country and region has cultural nuances that can affect a website’s search engine rankings. We will create and/or optimise content to ensure your web pages include them and, therefore, list more prominently on search engines.
Technical SEO for Global Reach
Great, localised content is one aspect of international search engine optimisation. But another is the technical side of SEO. We are experts at optimising the speed and structure of your site, as well as configuring the ccTLDs, subdomains, and subfolders within your domain.
Competitor Analysis
An important part of improving your international SEO standing is to understand what your competitors are doing well and not so well. Our team will assess all your main global competitors to identify the strengths and weaknesses of their content and find opportunities you can exploit.
Geo-targeted Link Building
Link building is a very important part of any organic search strategy. As part of our international SEO service, we focus on building high-quality backlinks from relevant local sites that will significantly boost your rankings.
How We Work
What sets Paperstack apart from our competitors is our approach to delivering successful international SEO campaigns. While all our campaigns are customised to the specific needs of our clients, the way we work doesn’t change. Here is a general overview of the process:
Discovery and Market Research
We take the time to fully understand what you would like us to achieve and how each of your web pages currently ranks in different countries. We also research the market fully to determine your level of competition and identify areas in which we can make a short and long-term difference to your website’s international listings.
Strategy Development
After researching the market, we will develop a comprehensive strategy to boost your international SEO in the various locations you want us to target. This strategy will involve a mix of technical SEO and both on-page and off-page optimisation.
Implementation
Having devised a plan, we will implement it strategically to ensure you meet your international SEO goals.
Monitoring and Reporting
We provide you with regular reports that highlight the work we’ve done and the results we have generated. They are easy to digest and provide you with a transparent and convenient way to monitor our progress.
Ongoing Optimisation
Our International SEO campaigns are not ‘set and forget’ because if you do this, your competition will eventually surpass you. That is why we are committed to performing regular ongoing optimisation of your site to make sure it continues to rank highly on the world’s search engines.
Frequently Asked Questions (FAQs)
What’s the difference between international SEO and local SEO?
International SEO is an approach that focuses on optimising websites to rank well in search results across multiple countries and languages. On the other hand, local SEO attempts to boost visibility in search results that target a particular geographic location, such as a country, city, or suburb.
How do hreflang tags work?
What countries or languages can you help us target?
Our highly skilled team of international SEO experts can help you target pretty much any country or language in the world.
Ready to Expand Your Business Globally?
There is no better time to improve your international SEO rankings than now!
If your website is not performing as well as you would like on the world stage, it is time to act.
Our expert team has the skills, knowledge, and experience to supercharge your global online visibility. So, if you are ready to take the leap, please set up a free consultation today.
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