▲ Now tracking visibility across Google, ChatGPT, Perplexity, Claude, Gemini & AI Overviews
North Queensland’s largest city runs on resources, defence, healthcare and tourism, and competes with Cairns for the regional spotlight. We rank Townsville businesses for the searches local buyers and visitors actually run — without the inflated metro pricing. North Queensland’s biggest city deserves more than a metro agency’s leftovers. We rank Townsville brands across resources, defence, healthcare and tourism — senior-led, regionally priced.
Combined senior SEO experience across the team
Australian brands ranked across SEO, AEO and SEM
Global Search Awards finalists, three years running
Drop in for a coffee, a strategy session, or a whiteboard sprint. Walk-in meetings, on-site days, and the same senior team that runs the work every other day of the year.
Townsville is North Queensland’s commercial hub, a city built on resources, the Lavarack Barracks defence presence, a major healthcare sector and a steady tourism trade. It’s a real economy with real search demand, too often served by metro agencies treating it as an afterthought.
We give Townsville businesses the same senior strategists and national-account playbooks we run everywhere else, tuned to the North Queensland market and priced for it, not loaded with big-city overheads.
From the CBD and North Ward out to Kirwan, Thuringowa and Magnetic Island, we build the technical foundations, local pack presence and content that win in NQ’s core industries, and report it all in plain English.
Townsville is the capital of North Queensland, anchored by resources, defence and a major regional health and education base. A mining-services supplier, a North Ward hospitality venue and a Hyde Park clinic all rely on a market that looks to Townsville as its hub. We build the local authority, capability content and suburb signals that capture demand from across the wider North Queensland catchment.
Townsville competes with Cairns for the North Queensland spotlight, and most local businesses are still under-investing in search. That’s an opportunity: committed brands can take a commanding lead in their category while competitors coast.
NQ buyers search local and specific. For resources-adjacent services, healthcare and tourism, the businesses that own the local pack and the suburb-level queries capture the lion’s share of enquiries.
SEO Lead · Managing Director
15+ years in digital marketing, including a decade as SEO Director at leading agencies across Australia and his native New Zealand. Sean owns SEO strategy at Paperstack, senior on every retainer, in the room when the roadmap is built, and on the report every month. Plain-English about what’s working, what isn’t, and where the next 10× is hiding. The brands we work with get him from day one.
AI Lead · Answer Engine Optimisation
Where SEO ends and AI search begins, Caleb owns the playbook. Five years leading SEO with a background in web development, now focused full-time on how ChatGPT, Perplexity, Claude, Gemini and Google’s AI Overviews choose which brands to cite. He engineers the entity graphs, schema and retrieval-friendly content patterns Paperstack ships on every account, tracks share-of-voice across six engines weekly, and turns LLMs.txt, structured FAQ and prompt-tested copy into citations, not just rankings.
Crawl, render, index, perform. The plumbing that lets every other lever pull. Done well, it’s invisible. Done badly, no amount of content or links can save you.
Match the search intent, then prove it with structure, signal and authority. The highest-leverage lever in organic, and the discipline most agencies still get wrong.
Authority that holds up to scrutiny. Editorial links, digital PR, niche partnerships, and the unsexy work of cleaning up the citations you already have.
01
Get found by Townsville customers right when they’re searching. Map pack, Google Business Profile, citations, geo-targeted keywords and reviews.
02
Get cited in ChatGPT, Perplexity, Claude, Gemini and Google’s AI Overviews. The next layer of search visibility, treated as a first-class service.
03
Shopify, BigCommerce, WooCommerce, Magento, Salesforce. Category architecture, faceted nav, product schema, and SEO that reports against revenue.
04
Hreflang done properly. Multi-region, multi-language strategies that actually deploy. Rank in markets beyond Australia.
05
The back-end for agencies. Senior SEO delivery under your brand, on your timeline, sold to your clients.
06
Replatforming, redesigns, domain changes. Don’t let a migration destroy years of SEO work. We’ve done hundreds.
We use third-party and proprietary tools to audit your Townsville site, technical SEO indicators, on-page health, backlink profile. Benchmark report on day one.
We get to know your business, set clear KPIs against your growth targets, and build the SEO strategy on the back of those findings.
We’re not only experts in strategy, we look after every aspect of implementation, end-to-end. Technical fixes, on-page changes, content, link acquisition.
Plain-English reporting that a CFO can read. We refine the strategy as algorithms, competitors and your business evolve.
We work with businesses across the entire Townsville metro and surrounding North Queensland area. Whether you’re a single-location service business or a multi-site operator, we tailor your SEO strategy around the suburbs and regions your customers actually live and search in.
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We do. Townsville’s mix of resources, defence, healthcare and tourism behaves differently to a metro market — seasonal demand, local intent and a smaller competitive set. We build NQ-aware strategy, not a recycled city template.
The exact local SEO checklist our team uses on Townsville retainers. Google Business Profile, local citations, suburb pages, review velocity, and the structured-data wins most North Queensland agencies miss.
The 52-point checklist our team runs on Townsville retainers.
Paperstack · 2026
12pp
Free 30-minute audit with a senior strategist who knows the Newcastle market.
Senior strategist · No lock-in · Plain-English report
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