▲ Now tracking visibility across Google, ChatGPT, Perplexity, Claude, Gemini & AI Overviews
Victoria’s second city is one of Australia’s fastest-growing regions, with manufacturing, healthcare, education and a booming professional services scene. We rank Geelong and Surf Coast businesses for the searches their customers actually run. From Geelong’s CBD to the Surf Coast, we rank Victoria’s fast-growing second city across manufacturing, healthcare, education and professional services — senior strategists, no metro markup.
Combined senior SEO experience across the team
Australian brands ranked across SEO, AEO and SEM
Global Search Awards finalists, three years running
Drop in for a coffee, a strategy session, or a whiteboard sprint. Walk-in meetings, on-site days, and the same senior team that runs the work every other day of the year.
Geelong is no longer Melbourne’s quiet neighbour. It’s one of Australia’s fastest-growing regions, with a diversifying economy across advanced manufacturing, healthcare, education and a fast-expanding professional-services sector, and a search market growing just as quickly.
We rank Geelong and Surf Coast businesses for the searches their customers actually run, from the CBD and Newtown out to Armstrong Creek, Torquay and Ocean Grove. The same senior team and national-account playbooks, priced for a regional market, not a metro one.
Every engagement is senior-led and reported in plain English: technical SEO, content, local pack and answer-engine visibility, handled end to end with KPIs from month one.
Geelong search splits cleanly in two: a fast-growing urban economy around the CBD, Newtown and the southern growth corridors, and a seasonal, lifestyle-led Surf Coast from Torquay to Ocean Grove. A manufacturer, a healthcare clinic and a Torquay hospitality venue all need different things from search. We build the suburb-level pages and local signals that win each market on its own terms.
Geelong proper and the Surf Coast behave differently — a fast-growing urban centre alongside a lifestyle-and-tourism strip. We tune strategy to each, capturing both everyday service demand and seasonal Surf Coast searches.
Rapid population growth in the southern corridors creates new suburbs and new demand every year. Businesses that build local authority early own these growth areas before competitors notice them.
SEO Lead · Managing Director
15+ years in digital marketing, including a decade as SEO Director at leading agencies across Australia and his native New Zealand. Sean owns SEO strategy at Paperstack, senior on every retainer, in the room when the roadmap is built, and on the report every month. Plain-English about what’s working, what isn’t, and where the next 10× is hiding. The brands we work with get him from day one.
Ai Lead · Answer Engine Optimisation
Where SEO ends and AI search begins, Caleb owns the playbook. Five years leading SEO with a background in web development, now focused full-time on how ChatGPT, Perplexity, Claude, Gemini and Google’s AI Overviews choose which brands to cite. He engineers the entity graphs, schema and retrieval-friendly content patterns Paperstack ships on every account, tracks share-of-voice across six engines weekly, and turns LLMs.txt, structured FAQ and prompt-tested copy into citations, not just rankings.
Crawl, render, index, perform. The plumbing that lets every other lever pull. Done well, it’s invisible. Done badly, no amount of content or links can save you.
Match the search intent, then prove it with structure, signal and authority. The highest-leverage lever in organic, and the discipline most agencies still get wrong.
Authority that holds up to scrutiny. Editorial links, digital PR, niche partnerships, and the unsexy work of cleaning up the citations you already have.
01
Get found by Geelong customers right when they’re searching. Map pack, Google Business Profile, citations, geo-targeted keywords and reviews.
02
Get cited in ChatGPT, Perplexity, Claude, Gemini and Google’s AI Overviews. The next layer of search visibility, treated as a first-class service.
03
Shopify, BigCommerce, WooCommerce, Magento, Salesforce. Category architecture, faceted nav, product schema, and SEO that reports against revenue.
04
Hreflang done properly. Multi-region, multi-language strategies that actually deploy. Rank in markets beyond Australia.
05
The back-end for agencies. Senior SEO delivery under your brand, on your timeline, sold to your clients.
06
Replatforming, redesigns, domain changes. Don’t let a migration destroy years of SEO work. We’ve done hundreds.
We use third-party and proprietary tools to audit your Geelong site, technical SEO indicators, on-page health, backlink profile. Benchmark report on day one.
We get to know your business, set clear KPIs against your growth targets, and build the SEO strategy on the back of those findings.
We’re not only experts in strategy, we look after every aspect of implementation, end-to-end. Technical fixes, on-page changes, content, link acquisition.
Plain-English reporting that a CFO can read. We refine the strategy as algorithms, competitors and your business evolve.
We work with businesses across the entire Geelong metro and surrounding Victoria area. Whether you’re a single-location service business or a multi-site operator, we tailor your SEO strategy around the suburbs and regions your customers actually live and search in.
→
→
The exact local SEO checklist our team uses on Geelong retainers. Google Business Profile, local citations, suburb pages, review velocity, and the structured-data wins most Victoria agencies miss.
The 52-point checklist our team runs on Geelong retainers.
Paperstack · 2026
16pp
Free 30-minute audit with a senior strategist who knows the Geelong market.
Senior strategist · No lock-in · Plain-English report
No spam. Unsubscribe in one click. We’ll never share your email.
