Content that stops
the scroll.

TikTok is the most-opened app in Australia. We run TikTok Ads the way the algorithm rewards: native-feel creative, precise audience signals, and a testing cadence that finds your winning hook before you scale spend.

8.5M

Australians in TikTok’s advertising audience

~33%

Share of the Australian population reachable via TikTok ads

95min

Average daily time spent on TikTok per Australian user

#1

Most-downloaded app in Australia, three years running

// Ad formats in action

SIX FORMATS. One platform.

01 /06

Creative is the targeting.

01 Creative Strategy

We audit your brand voice, competitor creative and TikTok trends to build a brief that fits the platform. Hooks, formats, audio, aspect ratios and scripting guides, all before a dollar is spent.

02 Account Architecture

Campaign structure, audience signals, pixel events and product feed setup. We build the account so the algorithm has clean signals from day one.

03 Test and Learn

We launch with 6 to 10 creative variants across In-Feed and Spark. Hook rate, view-through and cost-per-result decide which concepts earn scale. Losers are cut within the first week.

04 Scale and Optimise

Winning creative gets budget. We iterate on hooks, refresh before fatigue sets in, introduce new formats in rotation, and report against revenue, not reach.

Creative-led. Measurement-honest.

Most agencies run TikTok Ads like Facebook Ads with vertical video. We run them the way TikTok rewards: native-feel creative, algorithm-first targeting, and a testing cadence that compounds week over week. We measure hook rate, not impressions.

6-10

Creative variants tested per launch round

<7d

Time to cut underperforming creative

100%

Senior strategists, no junior handoffs

AU

Australian team, Australian audience data

Questions, answered straight.

Do you produce the creative or just manage the ads?

Both. We can brief your production team, brief external creators, or produce UGC-style content ourselves. We manage the full cycle from concept to campaign, and every piece is built to run as a paid ad from the brief stage, not retrofitted after the fact.

Is TikTok right for my brand?

TikTok skews under 35 but is expanding fast. If your audience is 18 to 44 and your product can be demonstrated or explained in under 30 seconds, TikTok is likely a fit. We will tell you honestly if we do not think it is right for your budget and objectives.

How is TikTok Ads different from Meta Ads?

TikTok’s algorithm is more aggressive about finding your audience than Meta’s. Broad or no targeting often outperforms interest-based stacks. The creative is the targeting variable, not the audience selector. We run accounts accordingly.

Can you connect TikTok to Shopify or WooCommerce?

Yes. We set up the TikTok Pixel, Sales Channel integration, product feed and Shopping Ads for both platforms. We also handle the server-side event API to improve attribution past iOS 14 limits.

What budget do we need to start?

We recommend a minimum of $3,000 per month in ad spend to run a proper test-and-learn program. Below that, the volume is not there to make statistically meaningful creative decisions. We are honest about this upfront.

Do you manage TikTok alongside Meta or Google?

Yes, and we actively prefer it. Cross-channel signals, shared creative learnings and unified reporting against revenue make multi-channel accounts significantly more effective than siloed ones.

Free TikTok Ads audit.

A senior strategist reviews your creative, account structure and audience setup. You get a plain-English brief of what to fix and what to test, with no obligation.

Content that stops the scroll.

8.5M

~33%

95min

#1

SIX FORMATS. One platform.

Creative is the targeting.

01

Creative Strategy

02

Account Architecture

03

Test and Learn

04

Scale and Optimise