▲ Now tracking visibility across Google, ChatGPT, Perplexity, Claude, Gemini & AI Overviews
BigCommerce is built for serious ecommerce, which is also why most stores leave half its SEO surface area untouched. We audit Stencil, restructure your faceted nav, ship product schema properly, and turn category pages into the revenue lines they should be.
Edition deployments with full SEO scope
01
6 we use
Cornerstone
Default
Supermarket / Vault
Premium
Fortune / Camping
Pixel Union
Page Builder
Visual editor
Catalyst (Next.js)
Headless
BigCommerce Studio
Composable
02
6 we use
Klaviyo
Email/SMS
Yotpo / Stamped
Reviews
Searchspring
Site search
PowerReviews
UGC
Feedonomics
Feeds
Avalara / TaxJar
Tax
03
6 we use
B2B Edition
Wholesale
Multi-Storefront
Brands/regions
Headless / Channels
Composable
GraphQL Storefront API
Custom builds
Native faceted search
PLP filters
BigCommerce Sites
Page builder
04
6 we use
GA4 + GTM
Analytics
Events
Schema via Stencil
Markup
GSC + Bing Webmaster
Index
Reporting
Stencil CLI
Local dev
// All product names are trademarks of their respective owners
Out of the box, BigCommerce ships better default SEO than most platforms. Native faceted search with proper canonicalisation, decent schema, and a robots.txt you can actually edit. That gets you further on day one than Shopify does. It still doesn’t get you to where you want to be.
Where most BigCommerce stores leak is in three places. Stencil themes that were customised once in 2020 and never re-audited, faceted-nav rules that index thousands of low-value combinations, and product templates that ship JSON-LD with broken availability or stale price ranges. The platform gives you the levers. Most agencies don’t pull them.
We work natively in Stencil. We have shipped on B2B Edition, Multi-Storefront and headless Catalyst builds. We know which BigCommerce ‘features’ help SEO (product modifier handling, native filter URLs) and which actively hurt it (the URL aliasing that quietly creates duplicate-content traps).
You’ll get an SEO program that respects how BigCommerce actually works, runs senior strategists in your theme and admin, and reports against revenue. Not vanity rankings.
Render layer
Handlebars templates, render-blocking JS, the unsexy theme-level work that decides whether your pages load in 1.4s or 4.2s.
Catalog layer
BigCommerce gives you category trees, modifiers and product options. They need a plan, not a default.
SERP layer
The on-page work that turns category templates into pages that earn clicks AND citations in AI Overviews.
Channel layer
B2B Edition, Multi-Storefront, channels, the pieces of BigCommerce that scale, IF you set the SEO up right from day one.
Measure layer
Revenue attribution that holds up. Not surface-level dashboards. Plain-English reports.
BigCommerce is a common destination for brands outgrowing Shopify, and a common origin for brands moving to headless. Either direction, the redirect map, the canonical strategy and the schema continuity are the difference between a clean cutover and a 60% traffic loss.
// Migrate to BigCommerce
Replatforming into BigCommerce from another platform. We protect URL structure, port redirects, rebuild schema, and run a pre-launch SEO QA before DNS flips.
// Migrate from BigCommerce
Moving from BigCommerce to headless (Catalyst, custom Next.js) or to another platform entirely. We audit the gap and write the redirect map before a line of code is touched.
The 72-point BigCommerce SEO ranking checklist our team runs on every BigCommerce retainer. Stencil-aware, B2B-aware, and battle-tested across Australian and US BigCommerce stores.
Total checks
72
Format
Audience
BigCommerce merchants & in-house teams
// Sample checks
Showing 7 of 86
Most Stencil themes ship with template-level defaults that override your store-level title pattern. Fix once, holds forever.
Decide which product modifiers create indexable URLs and which collapse to canonical. The default behaviour costs you crawl budget.
Catalog
BigCommerce ships both brand pages AND category pages. We give you the rule for which earns the high-intent terms.
Catalog
Schema
BigCommerce supports above-grid AND below-grid content. We tell you which to use per category type.
Content
Customer-group-restricted content needs careful canonical and noindex rules so wholesale doesn’t leak into retail SERPs.
Multi-Storefront does NOT auto-generate hreflang. We ship a Stencil helper that does it properly.
Screen-share through your BigCommerce admin, theme files, app stack and GA4. Day-one benchmark report with the top 20 fixes ranked by revenue impact.
90-day plan tied to specific categories, products and search demand. KPIs your CFO can hold us to.
We work in your Stencil theme, your admin, your app stack. End-to-end execution, no handoffs to a junior team.
Plain-English reporting. Revenue, not rankings. We refine the strategy every month.
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Yes. Our senior team commits in Stencil, runs the Stencil CLI locally, and version-controls every change. We won’t hand you a Loom and hope your dev team gets it right.
Yes. We have shipped on multiple B2B Edition stores. Customer-group-aware canonical, login-wall content handling, and B2B-specific schema are all in scope.
BigCommerce ships with better default SEO controls than Shopify, especially around faceted nav, URL rules and robots. Shopify has a bigger app ecosystem. Both can rank. The work is platform-specific.
Most BigCommerce stores see ranking lift in 3 to 4 months and meaningful revenue lift in 6 to 9. Stores we have worked with for 24+ months are typically doing multiples of starting organic revenue.
No. Month-to-month engagements. Senior team. Plain-English reporting.
Free 30-minute BigCommerce-specific review with a senior strategist. You will leave with a prioritised list of fixes, ranked by revenue impact, with an honest estimate of effort and lift.
Senior strategist · No lock-in · Plain-English report
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