▲ Now tracking visibility across Google, ChatGPT, Perplexity, Claude, Gemini & AI Overviews
Perth’s three hours behind the eastern states, so we start early for our WA clients. We work remotely with Perth brands, run from our Melbourne and Surfers Paradise offices. Perth’s isolation is an SEO advantage — strong local intent, less interstate noise. We rank WA brands across resources, trades, property and professional services.
Australian brands ranked across SEO, AEO and SEM
Global Search Awards finalists, three years running
Australian offices: Melbourne CBD + Surfers Paradise
Drop in for a coffee, a strategy session, or a whiteboard sprint. Walk-in meetings, on-site days, and the same senior team that runs the work every other day of the year.
Perth is one of the most isolated capital cities on earth, and that shapes how its market searches. Local intent is unusually strong, interstate competition is thinner, and a WA business that nails local SEO can own its category with surprising durability.
We work with Perth brands remotely from our Melbourne and Surfers Paradise studios, with account management aligned to AWST so you’re never waiting until the afternoon for a reply. Early starts on our end, smooth communication on yours.
From the CBD and Fremantle to the northern and southern growth corridors, we build the technical foundations, content and authority that win in resources-adjacent, trades, property and professional-services categories.
Perth is the most isolated capital in the world, which makes local search unusually decisive: customers rarely look outside their own market. A resources-services supplier, a Subiaco professional firm and a Fremantle retailer all rely on Perth-specific demand. We build the local authority, suburb pages and review signals that capture it, plus the B2B capability content the mining-services sector searches for.
Because WA sits in its own time zone and market, you face less of the interstate keyword competition that crowds the east-coast SERPs. Local, suburb-level rankings are genuinely winnable for businesses that commit.
Resources, trades and property dominate the economy, and buyers in these categories research hard before they call. Strong organic and answer-engine visibility is what gets you onto the shortlist.
SEO Lead · Managing Director
15+ years in digital marketing, including a decade as SEO Director at leading agencies across Australia and his native New Zealand. Sean owns SEO strategy at Paperstack, senior on every retainer, in the room when the roadmap is built, and on the report every month. Plain-English about what’s working, what isn’t, and where the next 10× is hiding. The brands we work with get him from day one.
AI Lead · Answer Engine Optimisation
Where SEO ends and AI search begins, Caleb owns the playbook. Five years leading SEO with a background in web development, now focused full-time on how ChatGPT, Perplexity, Claude, Gemini and Google’s AI Overviews choose which brands to cite. He engineers the entity graphs, schema and retrieval-friendly content patterns Paperstack ships on every account, tracks share-of-voice across six engines weekly, and turns LLMs.txt, structured FAQ and prompt-tested copy into citations, not just rankings.
Crawl, render, index, perform. The plumbing that lets every other lever pull. Done well, it’s invisible. Done badly, no amount of content or links can save you.
Match the search intent, then prove it with structure, signal and authority. The highest-leverage lever in organic, and the discipline most agencies still get wrong.
Authority that holds up to scrutiny. Editorial links, digital PR, niche partnerships, and the unsexy work of cleaning up the citations you already have.
01
Get found by Perth customers right when they’re searching. Map pack, Google Business Profile, citations, geo-targeted keywords and reviews.
02
Get cited in ChatGPT, Perplexity, Claude, Gemini and Google’s AI Overviews. The next layer of search visibility, treated as a first-class service.
03
Shopify, BigCommerce, WooCommerce, Magento, Salesforce. Category architecture, faceted nav, product schema, and SEO that reports against revenue.
04
Hreflang done properly. Multi-region, multi-language strategies that actually deploy. Rank in markets beyond Australia.
05
The back-end for agencies. Senior SEO delivery under your brand, on your timeline, sold to your clients.
06
Replatforming, redesigns, domain changes. Don’t let a migration destroy years of SEO work. We’ve done hundreds.
We use third-party and proprietary tools to audit your Perth site, technical SEO indicators, on-page health, backlink profile. Benchmark report on day one.
We get to know your business, set clear KPIs against your growth targets, and build the SEO strategy on the back of those findings.
We’re not only experts in strategy, we look after every aspect of implementation, end-to-end. Technical fixes, on-page changes, content, link acquisition.
Plain-English reporting that a CFO can read. We refine the strategy as algorithms, competitors and your business evolve.
We work with businesses across the entire Perth metro and surrounding Western Australia area. Whether you’re a single-location service business or a multi-site operator, we tailor your SEO strategy around the suburbs and regions your customers actually live and search in.
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The exact local SEO checklist our team uses on Perth retainers. Google Business Profile, local citations, suburb pages, review velocity, and the structured-data wins most Western Australia agencies miss.
The 52-point checklist our team runs on Perth retainers.
Paperstack · 2026
12pp
Free 30-minute audit with a senior strategist who knows the Perth market.
Senior strategist · No lock-in · Plain-English report
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