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Search Engine Optimisation (SEO)

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The world of SEO is constantly evolving and so to, should your website. Our auditing process will provide you with a thorough evaluation on the current condition of your site, helping to identify any issues impacting your search engine rankings.


After we gain a thorough understanding of your business, objectives & target market; we will develop a tailored SEO plan, robust enough to help you reach your business goals, with enough flexibility to adjust to the ever-changing digital landscape.


Once the foundations of the strategy are laid down, it’s time to put our plan into action and build for success. We’re not only experts in strategy but we look after all aspects of implementation, offering a complete end-to-end service.


How can you be sure if your new SEO strategy is working? We benchmark exactly where you’re at before we begin. Then we measure every facet of our SEO activity. We’ll share your results in regular, user-friendly reports to keep you in the know.


Optimisation means we are not only improving by driving more relevant traffic to your site but that we are also driving customers further down your marketing funnel, leading to customer consideration and action.

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SEO is the process of optimising your website to perform better in search engine results. The process comprises of two main parts, on-page SEO and off-page SEO.

On-page SEO refers to optimising your websites source code including things such as (but is not limited to) URL structure, page titles & descriptions, written copy and optimising for page speed and mobile usability.

Off-page refers to the process of building your website’s authority and trust with search engines by strategically and meticulously building backlinks from other websites to yours.

Using data to drive campaign performance and success involves several steps:

  1. Set Clear Objectives: Define specific goals for your campaign. Whether it’s increasing sales, driving website traffic, or improving brand awareness, having clear objectives helps in measuring success.

  2. Audience Segmentation: Utilize data to segment your audience based on demographics, behaviors, interests, etc. This allows for targeted messaging, ensuring that your campaign resonates with the right people.

  3. Data Collection: Gather relevant data from various sources such as website analytics, social media insights, CRM systems, etc. This data can include metrics like conversion rates, click-through rates, engagement levels, etc.

  4. Analysis: Analyze the collected data to identify patterns, trends, and insights. Look for what’s working well and what needs improvement. This analysis can help in understanding audience preferences, identifying successful strategies, and pinpointing areas for optimization.

  5. Optimization: Use data-driven insights to optimize your campaign in real-time. This may involve adjusting targeting parameters, refining messaging, reallocating budget to high-performing channels, or tweaking creative elements.

  6. A/B Testing: Experiment with different variations of your campaign elements (e.g., ad copy, imagery, calls-to-action) through A/B testing. Analyze the results to determine which variations yield the best performance and iterate accordingly.

  7. ROI Measurement: Track the return on investment (ROI) of your campaign by measuring key performance indicators (KPIs) against the campaign objectives. This could include metrics like cost per acquisition (CPA), return on ad spend (ROAS), customer lifetime value (CLV), etc.

  8. Continuous Monitoring and Reporting: Monitor campaign performance regularly and generate reports to track progress towards your goals. Use these reports to communicate insights, learnings, and recommendations to stakeholders.

By following these steps and leveraging data throughout the campaign lifecycle, you can optimize performance, maximize ROI, and drive success.

Digital marketing costs can vary greatly depending on several factors, but here’s a general idea:

  • The average range falls between $51 and $10,000 per month [WebFX].

  • It depends on what specific services you need. Common areas like SEO, PPC advertising, email marketing, and social media marketing all have different costs.

  • The size and experience of the agency or freelancer you hire will also affect the price.

Here’s a breakdown of estimated costs for some popular digital marketing services:

  • SEO: $2,500 – $7,500+ per month [Demodia]
  • PPC advertising: $100 – $10,000 per month [WebFX]
  • Email marketing: $300 – $5,000/month or $0.1 – $0.5/email [Demodia]
  • Social media marketing: $250 – $10,000/month [Demodia]

If you’re on a tight budget, you can also consider doing some digital marketing tasks yourself. There are many free and low-cost tools available to help you get started.

I hope this gives you a better idea of how much digital marketing can cost. Let me know if you have any other questions!

There are three facts you should know about Search Engine Optimisation (SEO). 1) 93% of online experiences begin with a search engine. 2) On average, 53% of website traffic comes from organic searches. 3) Organic search creates 5.66% more opportunity than paid search.

Hopefully, you won’t need any more persuading that SEO – the art of getting your website recognised by search engines and put in front of customers – remains as essential now as when it first emerged 15 years ago. Search engines are the gateways to the Internet, and offer by far the most valuable advertising real estate in the world. Google alone services 3.5 billion searches a day (yes, statistic fans, that’s half the world).

But here’s a less fun fact for you. 75% of users never scroll past the first page of search results. That’s why competition to get onto that first page is so fierce, and why you need expert help to get there. Google updates its algorithm around twice a day, and there are currently more than 70 search engine tools available. This number keeps growing. Keeping up with the pace of change is difference between SEO success and failure. Let Paperstack rise to the challenge for you.

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