There are three facts you should know about Search Engine Optimisation (SEO). 1) 93% of online experiences begin with a search engine. 2) On average, 53% of website traffic comes from organic searches. 3) Organic search creates 5.66% more opportunity than paid search.
Hopefully, you won’t need any more persuading that SEO – the art of getting your website recognised by search engines and put in front of customers – remains as essential now as when it first emerged 15 years ago. Search engines are the gateways to the Internet, and offer by far the most valuable advertising real estate in the world. Google alone services 3.5 billion searches a day (yes, statistic fans, that’s half the world).
But here’s a less fun fact for you. 75% of users never scroll past the first page of search results. That’s why competition to get onto that first page is so fierce, and why you need expert help to get there. Google updates its algorithm around twice a day, and there are currently more than 70 search engine tools available. This number keeps growing. Keeping up with the pace of change is difference between SEO success and failure. Let Paperstack rise to the challenge for you.