▲ Now tracking visibility across Google, ChatGPT, Perplexity, Claude, Gemini & AI Overviews

We get you found, in Google, and everywhere after.

For years we’ve helped Australian brands rank where it matters. Now we apply the same discipline to the answer engines rewriting how people find things, so your SEO investment compounds across both surfaces, not splinters.

Six SEO disciplines. One coordinated team.

TECHNICAL SEO

Crawlability, Core Web Vitals, site architecture, indexation, structured data. The plumbing that lets every other lever pull.
  • Audit & roadmap
  • JS rendering & CWV
  • Indexation & sitemaps
  • Structured data & schema
  • Site migrations

TECHNICAL SEO

Crawlability, Core Web Vitals, site architecture, indexation, structured data. The plumbing that lets every other lever pull.
  • Audit & roadmap
  • JS rendering & CWV
  • Indexation & sitemaps
  • Structured data & schema
  • Site migrations

Explore technical SEO

ON-PAGE SEO

Search-intent-led content and on-page optimisation. We start from the SERP and work backwards.
  • Keyword & intent research
  • Content briefs
  • On-page optimisation

  • Internal linking
  • Topical authority maps

ON-PAGE SEO

Search-intent-led content and on-page optimisation. We start from the SERP and work backwards.
  • Keyword & intent research
  • Content briefs
  • On-page optimisation

  • Internal linking
  • Topical authority maps

Explore technical SEO

LINK BUILDING

Editorial link acquisition, digital PR and partnerships. Authority that holds up to scrutiny.
  • Digital PR campaigns
  • Editorial placements
  • Niche partnerships
  • Broken-link reclamation

  • Disavow & cleanup

LINK BUILDING

Editorial link acquisition, digital PR and partnerships. Authority that holds up to scrutiny.
  • Digital PR campaigns
  • Editorial placements
  • Niche partnerships
  • Broken-link reclamation

  • Disavow & cleanup

TALK TO US ABOUT LINKS

LOCAL SEO

Rank in your suburb, your city, every city. Map pack, GBP, location pages, citations.
  • Google Business Profile
  • Local landing pages
  • Citations & directories/li>
  • Review acquisition
  • Geo-grid tracking

LOCAL SEO

Rank in your suburb, your city, every city. Map pack, GBP, location pages, citations.
  • Google Business Profile
  • Local landing pages
  • Citations & directories/li>
  • Review acquisition
  • Geo-grid tracking

EXPLORE LOCAL SEO

INTERNATIONAL SEO

Hreflang done properly. Multi-region, multi-language strategies that actually deploy.
  • Hreflang architecture
  • Country & language strategy
  • Content localisation

  • Geo-targeted hosting
  • International link building

INTERNATIONAL SEO

Hreflang done properly. Multi-region, multi-language strategies that actually deploy.
  • Hreflang architecture
  • Country & language strategy
  • Content localisation

  • Geo-targeted hosting
  • International link building

EXPLORE INTERNATIONAL SEO

ECOMMERCE SEO

Shopify, BigCommerce, Magento, custom. Category architecture, faceted nav, product page optimisation.
  • Category & taxonomy
  • Faceted navigation
  • Product page SEO
  • Schema & feeds
  • Migration & re-platforming

ECOMMERCE SEO

Shopify, BigCommerce, Magento, custom. Category architecture, faceted nav, product page optimisation.
  • Category & taxonomy
  • Faceted navigation
  • Product page SEO
  • Schema & feeds
  • Migration & re-platforming

EXPLORE ECOMMERCE SEO

A method, not a mystery.

01

Audit

Technical, content, link, and competitive audit. Benchmarked against your top three SERP rivals.

02

Roadmap

A prioritised 90-day roadmap. Effort vs. impact scored. Approved before we start.

03

Build

Implementation across technical, content and authority, coordinated, not siloed.

04

Measure

Weekly visibility reports across Google + 5 answer engines. Quarterly business reviews.

Senior people. No handoffs.

Most agencies pitch with their founders and deliver with juniors. We don’t do that. The names you’d read in a proposal are the people doing your work, there are no graduate marketers at Paperstack, and no great talkers without the know-how.

150+

Australian brands ranked across SEO, AEO and SEM

3 yrs

Global Search Awards finalists, 3 years running

2

Presence: Melbourne CBD + Surfers Paradise

6

Answer engines tracked weekly per client

The seniors on your account.

SEO Director

Sean Clancy

Heads up the SEO discipline at Paperstack. Twenty years in search, including in-house at ASX-listed brands and agency-side across travel, retail and SaaS.

AI Lead

Caleb Johnstone

Runs our answer-engine practice. Maps how ChatGPT, Perplexity, Claude and Google AIO cite brands, and rebuilds the entity, schema and content scaffolding to get our clients in those answers.

Get the SEO scorecard we use on every audit.

The same 60-point diagnostic our senior strategists run before quoting work. Walks you through technical, content, link, and commercial signals, and tells you which fixes actually move the needle this quarter.

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SEO Scorecard · 2026

The SEO Scorecard

A 60-point self-audit, score your site
the way our senior team does.

Paperstack · 2026

12pp

Find out where you're losing rankings.

A free, senior-led SEO audit benchmarked against your top three SERP rivals. We’ll show you exactly where the next 10× is hiding.

Talk to a senior strategist.

Get A Free SEO /AI Visibility Audit

Senior strategist · No lock-in · Plain-English report

Take the playbook with you.

The local SEO checklist we run on every retainer. 52 checks, GBP walkthrough, NAP audit template. Free, no sales call.

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