Search Engine Optimisation (SEO)

Improve your websites search visibility to drive traffic and conversion.

Our SEO Process


The world of SEO is constantly evolving and so to, should your website. Our auditing process will provide you with a thorough evaluation on the current condition of your site, helping to identify any issues impacting your search engine rankings.


After we gain a thorough understanding of your business, objectives & target market; we will develop a tailored SEO plan, robust enough to help you reach your business goals, with enough flexibility to adjust to the ever-changing digital landscape.


Once the foundations of the strategy are laid down, it’s time to put our plan into action and build for success. We’re not only experts in strategy but we look after all aspects of implementation, offering a complete end-to-end service.


How can you be sure if your new SEO strategy is working? We benchmark exactly where you’re at before we begin. Then we measure every facet of our SEO activity. We’ll share your results in regular, user-friendly reports to keep you in the know.


Optimisation means we are not only improving by driving more relevant traffic to your site but that we are also driving customers further down your marketing funnel, leading to customer consideration and action.

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Our Expertise

Technical SEO

It all starts with technical and on-site SEO. Technical SEO is the process of optimising your website’s structure and content so that search engines can crawl, catalogue and comprehend it quickly. It’s our job to balance the indexing and keyword needs of the search engines with content readability for customers.

Local SEO

Did you know 46% of all Google searches are people looking for local information? Local SEO is crucial to most businesses’ success, whether they are offering services or physical products. We’re experts in navigating the GoogleMyBusiness Tool to ensure you’re on the map and appearing in your relevant search results.

eCommerce SEO

44% of people start their online shopping journey with Google Search. When it comes to eCommerce SEO, it’s all about understanding purchase intent. We develop keyword strategies to help you reach relevant audiences and optimise your website to offer potential customers the best possible user experience.

International SEO

Our International SEO service will help you to optimise your website and content to improve your overseas performance results. We advise on structural site changes to help search engines understand which countries you want to target, priming your website and search consoles for international business.

Enterprise SEO

For big business wanting big results. Enterprise SEO is a large-scale strategic approach to SEO required for complex websites with hundreds (or thousands) of web pages and links. It’s a service that offers ongoing technical management, performance tracking and ensures consistency, using scaling and automation tools.

Who We've Worked With

Who we are

We strive to learn as much as we can about our client’s businesses to fully entrench ourselves as valued partners and irreplaceable assets within their organisation.

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Recent Work

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SEO, Google Ads


Social Advertising, SEO

Waffle Chef

Google Shopping, CRO

Jackson Miles

Digital Strategy, Google Ads

Happy Lab

Bing Advertising


Google Shopping, Google Ads


What is SEO

SEO is the process of optimising your website to perform better in search engine results. The process comprises of two main parts, on-page SEO and off-page SEO.

On-page SEO refers to optimising your websites source code including things such as (but is not limited to) URL structure, page titles & descriptions, written copy and optimising for page speed and mobile usability.

Off-page refers to the process of building your website’s authority and trust with search engines by strategically and meticulously building backlinks from other websites to yours.

How do you use data to drive campaign performance & success?

How much does digital marketing cost?

Custom Reporting, Insights & Analysis

Why do you need SEO?

There are three facts you should know about Search Engine Optimisation (SEO). 1) 93% of online experiences begin with a search engine. 2) On average, 53% of website traffic comes from organic searches. 3) Organic search creates 5.66% more opportunity than paid search.

Hopefully, you won’t need any more persuading that SEO – the art of getting your website recognised by search engines and put in front of customers – remains as essential now as when it first emerged 15 years ago. Search engines are the gateways to the Internet, and offer by far the most valuable advertising real estate in the world. Google alone services 3.5 billion searches a day (yes, statistic fans, that’s half the world).

But here’s a less fun fact for you. 75% of users never scroll past the first page of search results. That’s why competition to get onto that first page is so fierce, and why you need expert help to get there. Google updates its algorithm around twice a day, and there are currently more than 70 search engine tools available. This number keeps growing. Keeping up with the pace of change is difference between SEO success and failure. Let Paperstack rise to the challenge for you.

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