Local SEO

Optimise your business for highly-targeted local search

Get a free SEO audit

Why Paperstack

Performance-based

No 'Account Managers'

No Outsourcing

Platform-Certified Specialists

Highly-Experienced

AI-SEO

Local Team

No Lock-in Contracts

Award-Winning

Our expertise

Elevate your local visibility and attract more customers with our targeted local SEO strategies designed to optimise your presence in your community.

Achieving high local rankings is essential for businesses that rely on attracting customers from specific geographic areas. Our local SEO strategies focus on optimising your website and online presence to ensure that your business appears at the top of search results for relevant local queries, helping you connect with potential customers in your area.

Google My Business is a powerful tool for local SEO, allowing you to manage your business’s online presence across Google Search and Maps. We help you optimise your Google My Business profile by ensuring accurate information, engaging content, and positive reviews, making it easier for customers to find and choose your business.

With the increasing use of Apple devices, optimising for Apple Maps is crucial for local visibility. We ensure that your business is accurately listed and optimised on Apple Maps, improving your chances of being found by customers who use iOS devices and enhancing your local search presence.

For franchises and multi-location businesses, maintaining consistent and accurate local SEO across all locations can be challenging. We specialise in developing tailored strategies that manage and optimise local SEO for each branch, ensuring that each location ranks well in its respective area and contributes to the overall success of your brand.

What is local SEO

Local SEO is a way to help your business show up more often in local search results on sites like Google. It involves making sure your online presence is set up so that people searching for products or services in their area find your business easily. This means improving your website, managing your online listings, and making sure your business is listed correctly on platforms like Google My Business and Apple Maps. The main goal of local SEO is to attract customers who are close by and looking for businesses like yours, making it easier to bring more people to your store or office.

Our Process

01. Audit

An in-depth review of of your website and Google MyBusiness profile will be undertaken. This has a focus on local SEO factors such as site structure, URL structure, schema/structured data and location-based content.

02. Strategy

Through a combination of understanding your business goals and challenges and how this translates to your online presence, we develop a local SEO strategy to maximise your location-based search visability. 

03. Implementation

Once the foundations of the strategy are laid down, it’s time to put our plan into action and build for success. We’re not only experts in strategy but we look after all aspects of implementation, offering a complete end-to-end service.

04. Measurement

How can you be sure if your new SEO strategy is working? We benchmark exactly where you’re at before we begin. Then we measure every facet of our SEO activity. We’ll share your results in regular, user-friendly reports to keep you in the know.

05. Optimisation

Optimisation means we are not only improving by driving more relevant traffic to your site but that we are also driving customers further down your marketing funnel, leading to customer consideration and action.

Our Clients

We’ve played a pivotal role in catapulting renowned brands to even greater heights.

Case studies

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FAQs

Local SEO is crucial because it helps your business appear in search results when potential customers are looking for products or services in your area. It increases your chances of being found by local consumers who are ready to make a purchase or visit a store, leading to more foot traffic and higher sales.
To improve your local search rankings, focus on optimising your Google My Business profile, ensuring your business information is accurate and consistent across all online listings, using local keywords on your website, and encouraging customer reviews. Additionally, creating locally relevant content and building local backlinks can also enhance your local SEO efforts.
Google My Business is a free tool that allows you to manage how your business appears on Google Search and Maps. It helps you provide important information like your business address, phone number, hours of operation, and website. By optimising your Google My Business profile, you can increase your visibility in local search results and attract more customers.

The time it takes to see results from local SEO can vary. Generally, it can take a few months to start noticing improvements in your search rankings and local visibility. Factors such as the competitiveness of your industry, the current state of your online presence, and the effectiveness of your SEO strategy can all influence how quickly you see results.

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“Paperstack have been a strategic partner to Upstate for several years and are an indispensable part of the team. Their digital marketing camapigns have delivered consistent member growth for existing and new studios, whilst building the Upstate brand.”

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