A national outdoor goods retailer with showroom locations across the country, fighting for share against Bunnings and the marketplaces. Search was the lever that levelled the playing field.
Shed Living had reach, range, and a website that wasn’t pulling its weight. Showroom traffic was strong but online demand was being captured by competitors with better technical foundations and deeper content.
We benchmarked every priority category against the SERP, rebuilt site architecture, tackled Core Web Vitals, and shipped a content roadmap covering both the category-led commercial pages and the buying-question content the category demanded.
By month 6 they had 70% of tracked keywords on page one. Organic became their leading new-customer channel by month 12.
A 60-point self-audit, score your site
the way our senior team does.
Paperstack · 2026
14pp
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