Replatform
without bleeding.

Site migrations kill more organic traffic than algorithm updates. Whether you’re replatforming, redesigning, consolidating domains or restructuring your URLs, we keep the rankings you’ve earned.

A migration is the highest-risk SEO event a business will face. Plan accordingly.

We’ve seen sites lose 60% of their organic traffic overnight from a Friday-afternoon launch. We’ve also seen migrations gain traffic, when they’re treated as a strategic event, not an IT project.

Our approach has three phases. Pre-migration: a full URL inventory, redirect map, content audit, and a baseline of every ranking, backlink and indexed page. Mid-migration: staging-environment QA, redirect testing, and a launch checklist your dev team actually follows. Post-migration: 30/60/90-day monitoring with concrete remediation actions when something drifts.

We work with internal teams or alongside your web build agency. Our scope sits beside theirs, we own the SEO outcome; they own the build. The handoffs are documented, the responsibilities are clear, and nobody can quietly skip the redirect map.

You’ll get a senior strategist who has personally led 40+ migrations across Shopify, WordPress, BigCommerce, Magento, Sitecore, Wagtail, and custom stacks. We’ve seen every edge case. We have the playbooks.

A migration playbook, not a prayer.

Pre-launch

Baseline what you have. Audit what you’re moving. Build the redirect map. Sign off the IA.

Staging QA

We test your staging environment as Googlebot would. Most issues are caught here.

Launch day

Live monitoring of indexation, redirects, and core vitals from the moment the new site goes live.

Stabilisation

30/60/90-day reviews to identify drift and ship fixes before they compound.

Common questions.

How early should you bring an SEO partner into a migration?

As early as possible, ideally before the IA is finalised. We’ve been pulled in two weeks before launch and saved the migration; we’ve also been pulled in two weeks after launch and had to rebuild from rubble. Earlier is always cheaper.

How long does the engagement run?

Typical migration scope is 12 weeks: 4 weeks pre-launch, 1 week launch, 7 weeks post-launch monitoring and remediation. Larger sites or complex stacks run longer.

What's the biggest risk in a migration?

A redirect map that’s wrong or incomplete. We’ve seen 30% of organic-driving URLs accidentally 404 because no-one mapped the long tail. Our process inventories every URL with a backlink or organic visit in the last 24 months.

Replatforming soon?

Book a free 30-minute migration risk review. We’ll tell you the three things most likely to go wrong on your specific stack.

Replatform without bleeding.