▲ Now tracking visibility across Google, ChatGPT, Perplexity, Claude, Gemini & AI Overviews
Combined senior SEO experience across the team
Australian brands ranked across SEO, AEO and SEM
Global Search Awards finalists, three years running
Drop in for a coffee, a strategy session, or a whiteboard sprint. Walk-in meetings, on-site days, and the same senior team that runs the work every other day of the year.
The Sunshine Coast is one of South-East Queensland’s fastest-growing regions, a lifestyle-led economy of trades, hospitality, health and ecommerce brands spread across a string of distinct coastal towns from Caloundra to Noosa.
That geography is the whole game. A business in Maroochydore isn’t competing with one in Noosa, they’re chasing different suburb searches entirely. We map demand town by town and build local authority where your customers actually are.
Senior strategists lead every engagement, technical SEO, content, local pack and answer-engine visibility, end to end, in plain English, with KPIs from month one.
The Sunshine Coast is one of the fastest-growing regions in the country, and its search market is booming with it. A Maroochydore trades business, a Noosa hospitality venue and a Buderim clinic all compete in distinct suburb-led pockets from Caloundra to Noosa. We build the suburb pages, Google Business Profile signals and review velocity that win each one as new residents and visitors arrive.
Caloundra, Maroochydore, Buderim, Noosa — each is its own search market with its own demand. Generic ‘Sunshine Coast’ targeting wastes budget; suburb-level local SEO is what fills the enquiry pipeline.
Strong lifestyle migration and tourism mean steady, growing demand — and plenty of newer businesses under-investing in search. Committed local brands can take a commanding lead while competitors coast.
SEO Lead · Managing Director
15+ years in digital marketing, including a decade as SEO Director at leading agencies across Australia and his native New Zealand. Sean owns SEO strategy at Paperstack, senior on every retainer, in the room when the roadmap is built, and on the report every month. Plain-English about what’s working, what isn’t, and where the next 10× is hiding. The brands we work with get him from day one.
AI Lead · Answer Engine Optimisation
Where SEO ends and AI search begins, Caleb owns the playbook. Five years leading SEO with a background in web development, now focused full-time on how ChatGPT, Perplexity, Claude, Gemini and Google’s AI Overviews choose which brands to cite. He engineers the entity graphs, schema and retrieval-friendly content patterns Paperstack ships on every account, tracks share-of-voice across six engines weekly, and turns LLMs.txt, structured FAQ and prompt-tested copy into citations, not just rankings.
Crawl, render, index, perform. The plumbing that lets every other lever pull. Done well, it’s invisible. Done badly, no amount of content or links can save you.
Match the search intent, then prove it with structure, signal and authority. The highest-leverage lever in organic, and the discipline most agencies still get wrong.
Authority that holds up to scrutiny. Editorial links, digital PR, niche partnerships, and the unsexy work of cleaning up the citations you already have.
01
Get found by Sunshine Coast customers right when they’re searching. Map pack, Google Business Profile, citations, geo-targeted keywords and reviews.
02
Get cited in ChatGPT, Perplexity, Claude, Gemini and Google’s AI Overviews. The next layer of search visibility, treated as a first-class service.
03
Shopify, BigCommerce, WooCommerce, Magento, Salesforce. Category architecture, faceted nav, product schema, and SEO that reports against revenue.
04
Hreflang done properly. Multi-region, multi-language strategies that actually deploy. Rank in markets beyond Australia.
05
The back-end for agencies. Senior SEO delivery under your brand, on your timeline, sold to your clients.
06
Replatforming, redesigns, domain changes. Don’t let a migration destroy years of SEO work. We’ve done hundreds.
We use third-party and proprietary tools to audit your Sunshine Coast site, technical SEO indicators, on-page health, backlink profile. Benchmark report on day one.
We get to know your business, set clear KPIs against your growth targets, and build the SEO strategy on the back of those findings.
We’re not only experts in strategy, we look after every aspect of implementation, end-to-end. Technical fixes, on-page changes, content, link acquisition.
Plain-English reporting that a CFO can read. We refine the strategy as algorithms, competitors and your business evolve.
We work with businesses across the entire Sunshine Coast metro and surrounding South-East Queensland area. Whether you’re a single-location service business or a multi-site operator, we tailor your SEO strategy around the suburbs and regions your customers actually live and search in.
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The exact local SEO checklist our team uses on Sunshine Coast retainers. Google Business Profile, local citations, suburb pages, review velocity, and the structured-data wins most South-East Queensland agencies miss.
The 52-point checklist our team runs on Sunshine Coast retainers.
Paperstack · 2026
12pp
Senior strategist · No lock-in · Plain-English report
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