CAIRNS SEO COMPANY
Award-Winning SEO SPECIALISTS
How’d a boutique SEO company on the Gold Coast get recognised for global SEO award nominations? It’s simple – our team is built on a foundation of deep expertise. We all come from strong SEO pedigrees, most working in the industry for over 10 years at some of the top SEO companies. With the sharpest minds in the SEO industry, we have then combined this with a complete and total focus on customer success.
how do we measure seo success?
We define success in two crucial ways: achieving and exceeding agreed-upon KPIs and, just as importantly, staying true to our core principle—Customer Success.
Customer Success isn’t just about hitting numbers; it’s about building trust. We take the time to understand your business goals and challenges, crafting a bespoke SEO strategy to match. Transparency and open communication are at the heart of how we operate, ensuring you’re always in the loop.
Meet Our SEO Experts
Sean Clancy and Caleb Johnstone are the driving force behind our innovative SEO company.
As our Managing Director, Sean brings over 15 years of experience to Paperstack and has an excellent track record of working on some very successful SEO campaigns for leading agencies in both Australia and his native New Zealand.
Caleb is our SEO Director and is considered to be the brains behind our expert SEO services. His key strength lies in devising strategies that significantly boost your rankings on search engine results pages and local search visibility.
our SEO Services
Local SEO
Harnessing local search is an incredibly powerful tool for lead generation, particularly for service-based businesses. Our techniques focus on optimising for location-based search terms and work to improve your Google Business Profile's search visibility. This is particularly powerful for multi-location businesses and franchises.
E-commerce SEO
SEO for eCommerce businesses is a specialisation. eCommerce platform know-how and sometimes certification is critical along with a clear understanding of how SEO contributes to the broader eCommerce strategy. We work with all major eCommerce platforms including Shopify.
International SEO
If you're a business that targets multiple regions, either through a single domain or multiple top-level-domains, it's important you structure your website correctly to set the appropriate SEO foundations. Through the right foundational approach, we support international SEO campaigns and expansion.
Technical SEO
It all starts with technical and on-site SEO. Technical SEO is the process of optimising your website’s structure and content so that search engines can crawl, catalogue and comprehend it quickly. It’s our job to balance the indexing and keyword needs of the search engines with content readability for customers.
On-Page SEO
On-Page SEO includes a number optimisations to support rankings signals, but the main consideration is Content. Quality content, structured well not only delivers a great user experience, but helps search engines structure their search results to accurately deliver users what they're searching for.
Off-Page SEO
A websites perceived authority by a search engine is largely due to the strength and structure of their backlink profile. This is an absolutely crucial part of any SEO strategy as it's the backbone of how Search Algorithms work. We're backlink pros - never trust an agency that "doesn't believe in backlinks".
OUR CUSTOMER GUARANTEE
No OUTSOURCING
Our team are local and we maintain strict quality control when it comes to strategy, implementation and optimisation of your campaigns. We treat our customer websites as if they were our own.
MONTHLY REPORTING
Our reporting is done monthly and delivered on-time. Through this process, we take the time to review your campaign to provide valuable insights into performance and recommendations.
KPI'S THAT MATTER
Nothing fluffy, just the KPI’s that matter. This means traffic, leads and revenue. All KPI’s are agreed upon prior to campaign commencement.
How Our SEO Process Works
What sets Paperstack apart from other SEO Gold Coast agencies is how we work to achieve the best search engine optimisation results for our clients. Here is an overview of what you can expect if you engage our SEO services.
01. In-Depth SEO Audit
After initially discussing your business and what you would like us to achieve for you, the next thing our Gold Coast local SEO team will do is perform an SEO Audit. This will involve analysing all aspects of your website to determine why it is not ranking as well as other sites.
02. Keyword Research
Keyword research is an important part of our SEO service because it identifies the main terms people are using to search for specific content online. Once we identify them, these keywords can be used to create content that matches user intent.
03. On-Page & Off-Page
Both on and off-page optimisation should be an integral part of any website’s SEO strategy.
At Paperstack, we focus on improving your search engine ranking and building authority for your site through backlinks from other high-quality websites by allocating a significant part of our SEO efforts on both.
04. Content Creation
05. GBP Optimisation
06. Monthly Reporting
As a client, you’ll naturally want to know what search engine optimisation work we are doing for you and, more importantly, how successful it is. That is why we provide you with monthly reports that highlight a comprehensive range of aspects, including how much your online visibility has grown, what link-building activities were performed, and if your organic traffic has increased.
Our Clients
What they say
Brett Sinclair
Paperstack helped catapault my Google rankings, organic traffic and qualified leads. I can't recomend their skill and account team highlly enough
Modern Building Systems
Marie Carell
Even with our smaller budget, Paperstack we're able to achieve exceptional results that delivered qualified leads and contributed to our businesses growth
Planet Architecture
Nathan Thompson
Paperstack has transformed our online presence! Thanks to their expertise, Think Cooling has seen a significant boost in rankings, leads, and website traffic. Their SEO strategies are top-notch, delivering tangible results that have positively impacted our business growth.
Google Review
Gail Asbell
Paperstack have been a strategic partner to Upstate for several years and are an indispensable part of the team. Their digital marketing camapigns have delivered consistent member growth for existing and new studios, whilst building the Upstate brand.
Google Review
Benefits of SEO Services
While businesses can invest in marketing, advertising, and PR, there are several reasons why you should focus your resources on SEO services first. They include the following:
Increased Online Visibility and Traffic
If you focus on search engine optimisation strategies, then you will enjoy higher levels of organic traffic and better visibility due to creating more content for your site that can be found.
Improved Search Engine Rankings
Our Gold Coast SEO specialists have the expertise and industry knowledge to improve your search engine rankings through the SEO campaigns they run for you.
Long-Term Growth and Brand Awareness
By focusing your resources on search engine optimisation, we can implement strategies for you that will enable you to enjoy the benefits of long-term growth and increased brand awareness through our SEO success.
Cost-Effective Marketing Strategy
When you compare the cost and the potential ROI of hiring an SEO agency to advertising or PR, doing so provides your business with a much more cost-effective marketing strategy.
Outperform Your Competitors
The great thing about an SEO service is that it can help you to outperform your competitor’s websites for various relevant keywords. This means that whenever someone searches for that keyword, you have a better chance of them seeing your page first.
Real-Time SEO Results Dashboard
We previously highlighted the transparency of our Cairns SEO services. A key part of that is providing you with access to a real-time dashboard, giving you complete visibility into your SEO performance and results as they happen.
Track Key Metrics in Real Time
The dashboard offers a clear overview of essential metrics, including high-quality backlinks, allowing you to track the effectiveness of our SEO strategies in real time.
See Traffic, Rankings, and Conversions at a Glance
Key metrics such as organic traffic, keyword rankings, and conversion rates are readily available at a glance. This ensures you always have a clear and up-to-date view of your SEO campaign’s performance.
Stay Informed with 24/7 Dashboard Access
The dashboard can be accessed 24/7, so you can check progress whenever you need.
What Sets Us Apart as a Leading CAIRNS SEO Agency?
We pride ourselves on offering an SEO Gold Coast service like no other. Here is what gives us a competitive edge.
100% In-House Team with Local Expertise
Our SEO company comprises an in-house team of experienced SEO specialists. We have boots on-the-ground in Cairns.
Transparent Reporting and Measurable Results
For the SEO tactics we employ, all of our results can easily be measured and are reported to you in such a transparent way that you will always know if we are meeting the business goals you outlined for your website.
Decades of Combined Experience
Between them, our two principal SEO consultants, Sean and Caleb, along with our extended team have a proven track record of SEO success measured over three decades of industry experience.
Case studies
Studio Legal
Shed Living
Upstate Studios
Jackson Miles
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Certifications
FAQs
What is SEO and how does it work?
SEO or search engine optimisation is a strategy that focuses on getting your website content ranked as highly as possible on the first page of Google and other search engines.
How long will it take to see results?
This depends on the industry you are in, the competition for listings on search engines, and the SEO tools you use. However, usually, you will start to notice some traction within three to six months.
What’s the difference between SEO and Google Ads?
The key difference between the two is that SEO is a long-term approach that focuses on building the authority and relevance of a website over time. By contrast, Google Ads is a paid advertising strategy that can provide your website with an immediate boost in visibility.
How often should SEO be done?
SEO should be viewed as an ongoing process that must be regularly reviewed and modified to maintain your website’s ranking and adapt to changing search engine algorithms.
How do you measure the success of an SEO campaign?
Before success is measured, we need to have a clear view on what SEO success looks like. This means it’s critical we can set KPIs with you that are aligned to your business growth targets and expectations. Once we’ve set KPIs, we share a benchmark report to ensure we can track progress against these targets. We use a combination of third-party tools to produce data-driven analysis on a month by month basis and measure this back to our original and any new KPIs that have been set.
Can you provide examples of your previous work?
We certainly can. Although we’re a smaller agency, we have a number of success stories and case studies, across a range of verticals. For more details, please speak with one of our friendly team members. We’re more than happy to connect you to existing customers for a reference too.
What is your process for developing a marketing strategy?
Our process includes five main phases. This includes detailed discovery, design, implementation, review and optimisation. We firmly believe that the marketing strategy should be a flexible and evolving plan due to the nature of rapidly changing business environments.
What are your fees and pricing structure?
We pride ourselves on providing transparent, fair pricing. We don’t do ‘packages’ and firmly believe any agency offering packages is to be avoided. Without understanding your business and the scope of work, we can’t price a campaign. Custom pricing doesn’t mean expensive though – we try to work with all budgets.
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