- // Live in Australia · Select advertisers · Waitlist open
New
Run ads on ChatGPT. Be one of the first.
ChatGPT Ads have been live in Australia since April 17, 2026, but only for a select group of advertisers, mostly bought through agencies, and the format is still reach-led. We ship your campaign through our managed-buyer pathway — senior-led and live now, while access is still rationed.
900m
$100M
$15-40
~600
- // Early-mover waitlist
Join the waitlist.
No spam · 1 business day response · Not a sales call
- // Managed ChatGPT Ads
Run a campaign with us.
Ads are live in Australia and we buy on the managed pathway. Book a 30-minute strategy call and we’ll check your eligibility, map a first campaign, and give you a realistic read on cost and reach.
- Senior paid-media strategist, start to finish
- Managed-buyer access — skip the self-serve queue
- Month-to-month — no lock-in
1 business day response \u00b7 Not a sales call
- // Status timeline
Where we are right now.
US pilot launch
Mar 26, 2026
AU/NZ/CA expansion announced
Minimum spend cut
Apr 17, 2026
AU ads go live
Now
Live for select advertisers
Clicks + conversions objective
TBC
Coming
Conversion tracking + attribution
Demographic + interest targeting
- // State of play
What we know. What we don’t.
- // What you can do now
Reach + CPM objective
Brand-awareness style buys at the bottom of ChatGPT answers, clearly labelled sponsored.
Country + context targeting
Country-level geo plus plain-language "context hints" based on conversation topics.
High-intent placement
Ads tend to trigger on "best", "buy" and "what should I get" prompts, usually on the first response.
Free + Go tier inventory
Logged-in adult users only. Plus/Pro/Business/Enterprise/Edu users see zero ads.
Lower minimums
AU minimum reportedly ~$50k (down from $200k+ at US launch); CPMs around $15-40.
Managed + agency access
Major holdcos are already buying, Omnicom alone has placed 30+ clients. We buy on the same managed pathway.
- // What is restricted
No conversation data
Advertisers receive aggregated impressions and clicks only. No chat content.
No demographic targeting
Country and context hints only. No age, gender, interest, behavioural.
Sensitive topic exclusions
Ads cannot appear near health, mental health, politics or other regulated topics.
Under-18 exclusion
OpenAI predicts and excludes accounts believed to be under 18.
Plus/Pro/Enterprise excluded
Paid-tier audiences are completely ad-free and will stay that way.
Restricted categories
Some verticals (firearms, gambling, others) excluded from the pilot.
- // What is still missing
Clicks + conversions objective
Reach/CPM only today. Clicks and conversions are listed "coming soon" with no firm date.
Conversion tracking
No pixel, no post-view attribution. Cookieless by design, you rely on OpenAI's aggregate reporting.
Self-serve at scale in AU
Access is opening up but still limited; managed buys remain the reliable route in.
Audience export / segments
No retargeting, no custom audiences, no lookalikes.
Documented creative specs
Headline and description character limits not yet publicly documented.
Brand-safety integrations
No announced third-party measurement / verification partners in AU yet.
- // Source: OpenAI announcements, Mumbrella, Mediaweek, Mi3, Digiday, Adweek, Search Engine Land · Verified late May 2026
- // Should you pilot?
Not every brand should be early.
- // Profile
- // Verdict
- // Why
Brand-led ecommerce
Pilot now
High-intent discovery audience. Brand-awareness KPIs fit Reach/CPM objective perfectly.
Considered B2B SaaS
ChatGPT skews to research-led, decision-stage buyers. Strong match for category-defining brands.
Direct-response performance
Wait 90 days
Local services / single suburb
Skip for now
Regulated verticals
Skip for now
Pure DTC convenience retail
Wait 90 days
- // How we ship campaigns
From brief to live campaign.
01
Eligibility & fit
02
Creative & campaign brief
03
Inventory access
04
Measurement + optimise
- // Final call
The first-mover window narrows weekly.
Self-serve is widening. Inventory is growing. Every week, more Australian brands realise the channel exists. Run a managed campaign and own category-level share-of-voice before competitors arrive.
- Skip the OpenAI self-serve queue — we have managed access
- First-mover category SoV before competitors realise
- Senior paid-media strategist runs your campaign personally
- Month-to-month — no lock-in
- // Managed ChatGPT Ads
Run a campaign with us.
Ads are live in Australia and we buy on the managed pathway. Book a 30-minute strategy call and we’ll check your eligibility, map a first campaign, and give you a realistic read on cost and reach.
- Senior paid-media strategist, start to finish
- Managed-buyer access — skip the self-serve queue
- Month-to-month — no lock-in
1 business day response \u00b7 Not a sales call
- // Early-mover waitlist
Join the waitlist.
No spam · 1 business day response · Not a sales call
- // FAQs
Questions, answered straight.
Aren't ChatGPT ads not yet available in Australia?
What will an ad on ChatGPT actually look like?
How much does it cost?
What can I actually target?
Will I see conversion data?
How is this different from AEO/GEO?
Why join the waitlist instead of going direct to OpenAI?
Lock-in contracts?
- // ChatGPT Ads · Live in Australia
Be one of the first.
Australian ChatGPT inventory is open but rationed. We hold the managed-buyer relationships, the creative playbook, and the measurement stack. Book a strategy call and ship your first campaign in weeks, not quarters.