The platform
people plan on.
Pinterest isn’t a feed, it’s a planning surface. People come with intent: a wedding to plan, a kitchen to renovate, a holiday to book, an outfit to buy. We run Pinterest as a discovery-and-consideration channel that feeds the bottom of the funnel where it actually counts.
- Why Pinterest matters in Australia
- // Industry data, 2024-25
~2.5M
Monthly active Australian users on Pinterest
- Statista, 2024
80%+
Of Pinterest users use it to plan future purchases
- Pinterest, 2024
2×
Higher ROAS than other social platforms for retail in benchmarks
- Pinterest Business, 2024
25-44
Core Australian demographic, female-skewed, high-intent
- Comscore, 2024
- // Ad formats
Five ad formats. One visual channel.
STANDARD PINS
Single-image Pins promoted into search and feed surfaces. The foundation of Pinterest.
- Pin design briefs
- Keyword + interest targeting
- Audience expansion controls
- Save-rate measurement
STANDARD PINS
Native-feeling image Pins built to be saved, not skipped. Best for category-led targeting (home, fashion, food, weddings) where users are actively browsing for ideas. Creative carries the campaign, generic product photography under-performs every time.
TALK TO US ABOUT STANDARD PINS
- Pin design briefs
- Keyword + interest targeting
- Audience expansion controls
- Save-rate measurement
VIDEO PINS
Short-form video for the Pinterest feed. Auto-play, sound-off-first.
- Vertical creative production
- Subtitle & caption strategy
- Hook-first edit structure
- View-through measurement
VIDEO PINS
Vertical video Pins designed to stop the scroll. Best for product demonstrations, transformations (before/after), and lifestyle content where motion adds genuine context. Subtitles and clear visual hooks in the first 2 seconds are non-negotiable.
TALK TO US ABOUT VIDEO PINS
- Vertical creative production
- Subtitle & caption strategy
- Hook-first edit structure
- View-through measurement
CAROUSEL & COLLECTION
Multi-image and shoppable collection ads. Built for catalogues.
- Carousel storyboarding
- Collection-grid design
- Product feed integration
- Variant-led testing
CAROUSEL & COLLECTION
Carousel Pins let users swipe through up to five images, ideal for product variants, step-by-step ideas, or comparison content. Collection ads combine a hero image with a product grid beneath, the highest-leverage format for ecommerce.
TALK TO US ABOUT CAROUSEL
- Carousel storyboarding
- Collection-grid design
- Product feed integration
- Variant-led testing
SHOPPING ADS
Product Pins fed from your catalogue. The performance backbone of Pinterest for ecommerce.
- Catalogue & feed setup
- Product group strategy
- Custom labels & promotions
- Conversion measurement via Pinterest Tag
SHOPPING ADS
Your product catalogue, surfaced to high-intent searchers as shoppable Pins. Setup mirrors Google Shopping (feed quality matters most), but the audience is meaningfully different, planning-led, often earlier in the consideration cycle, often higher AOV in lifestyle categories.
TALK TO US ABOUT SHOPPING
- Catalogue & feed setup
- Product group strategy
- Custom labels & promotions
- Conversion measurement via Pinterest Tag
IDEA PINS
Multi-page, story-format Pins. Pinterest's answer to TikTok / Reels.
- Idea-Pin storyboarding
- Product tagging strategy
- Music & audio briefs
- Engagement-rate optimisation
IDEA PINS
Multi-page tap-through Pins blending images, video, text overlays and product tags. Built for higher engagement and saves rather than direct response, but increasingly important for top-of-funnel discovery on the platform.
TALK TO US ABOUT IDEA PINS
- Idea-Pin storyboarding
- Product tagging strategy
- Music & audio briefs
- Engagement-rate optimisation
- // Real examples
Visual ads that inspire action.
01/04
Standard Pin
Single-image Pins promoted into search and feed surfaces. The foundation of Pinterest.
02/04
Video Pin
Short-form video for the Pinterest feed. Auto-play, sound-off-first.
03/04
Shopping Ads
Multi-image and shoppable collection ads. Built for catalogues.
04/04
Carousel Pin
Product Pins fed from your catalogue. The performance backbone of Pinterest for ecommerce.
- // How we work
A method, not a mystery.
01
Audit
Account audit, conversion-tracking review, competitive benchmark. Wasted spend identified, restructure mapped before anything goes live.
02
Restructure
Campaign architecture aligned to margin, not vanity. Match types, audiences, bidding, naming conventions, all rebuilt from the ground up where they need to be.
03
Launch & Iterate
Creative, copy, landing-page recommendations and weekly hygiene. Negatives, query reports, bid adjustments, audience refinements. Done as a habit, not an emergency.
04
Report
Plain-English reporting that ties spend to revenue, not impressions. Monthly business review with a senior account lead, not an account-management report.
- // Why Paperstack
Creative-led ecommerce with the catalogue under it.
Pinterest wins on creative and catalogue, not bid strategy. We run it for Australian ecommerce, lifestyle and considered-purchase brands where the audience plans first and buys second, and where genuinely beautiful Pins outperform mass-market ad creative by orders of magnitude.
150+
Australian brands run across paid media at Paperstack
20+ yrs
Senior paid-media experience leading every account
Partner
Google Premier Partner, Meta Business Partner, Microsoft Advertising Partner
2
Studios: Melbourne CBD + Surfers Paradise
- // FAQs
Questions, answered straight.
Is Pinterest worth it for Australian brands?
For ecommerce in lifestyle categories (home, fashion, beauty, food, weddings, travel, parenting, fitness), almost always yes. For B2B, generally no. For service businesses outside those verticals, it’s a case-by-case answer, we’d model the addressable audience against your category before recommending.
What's a starting Pinterest Ads budget?
$2,500/month media is the floor for a properly structured account. Below that, audience sizes get reliable but creative volume becomes the bottleneck (Pinterest rewards creative refresh). Most ecommerce clients sit in the $5-30k/month range.
How long do Pinterest ads take to work?
The Pinterest user-journey is genuinely slower than other platforms, planning happens over weeks. Direct-response wins show up immediately for promotional offers, but the compounding effect (saves, repeat exposure, eventual purchase) plays out over 30-90 days. We report on both windows.
How do you measure ROAS on Pinterest?
Pinterest Tag for site-side conversion tracking, plus integration with Shopify, BigCommerce, WooCommerce or Magento conversion APIs for server-side accuracy. We also model assisted conversions, Pinterest disproportionately influences purchases that close on other channels, and report on both attributed and influenced revenue.
Do I need separate creative for Pinterest?
Yes. Pinterest creative isn’t repurposed Meta creative. It needs to feel native to the platform: clean, aspirational, often with overlaid text, and tall (2:3 ratio is the default). We brief creative teams or produce directly, depending on the engagement.
- // Pinterest Ads
Want a free Pinterest Ads audit?
30 minutes with a senior strategist. We’ll review your current account (or model the opportunity if you’re not running yet), score the creative, and tell you what the next 90 days should look like.