▲ Now tracking visibility across Google, ChatGPT, Perplexity, Claude, Gemini & AI Overviews
Combined senior SEO experience across the team
Australian brands ranked across SEO, AEO and SEM
Global Search Awards finalists, three years running
Drop in for a coffee, a strategy session, or a whiteboard sprint. Walk-in meetings, on-site days, and the same senior team that runs the work every other day of the year.
Hobart is a small, considered market built on premium produce, world-class tourism and a tight-knit operator scene where reputation travels fast. The mass-market tactics that work in Sydney fall flat here, what wins is substance, credibility and genuine local relevance.
We rank Tasmanian businesses for the searches that fill cellar doors, lodges, kitchens and trades books, from the CBD and Sandy Bay across the Derwent to Kingston and Glenorchy. Senior strategists, national-account craft, priced for the Tasmanian market.
Technical SEO, content, local pack and answer-engine visibility, handled end to end, in plain English, with KPIs you can hold us to from month one.
Hobart punches well above its size in tourism, food and premium produce, and its search market rewards businesses that own a clear local story. A Sandy Bay accommodation provider, a Salamanca food brand and a North Hobart venue all rely on visitors who research before they arrive. We build the content, review signals and AI-search visibility that get you found at the planning stage, not just on arrival.
In a market Hobart’s size, word travels and reviews matter disproportionately. We treat local SEO and reputation as core work — a well-run Google Business Profile and steady reviews can be decisive on their own.
Tourism demand is seasonal and increasingly research-led; visitors plan in Google and the answer engines months ahead. Being the cited, well-ranked option is what fills the booking calendar.
SEO Lead · Managing Director
15+ years in digital marketing, including a decade as SEO Director at leading agencies across Australia and his native New Zealand. Sean owns SEO strategy at Paperstack, senior on every retainer, in the room when the roadmap is built, and on the report every month. Plain-English about what’s working, what isn’t, and where the next 10× is hiding. The brands we work with get him from day one.
AI Lead · Answer Engine Optimisation
Where SEO ends and AI search begins, Caleb owns the playbook. Five years leading SEO with a background in web development, now focused full-time on how ChatGPT, Perplexity, Claude, Gemini and Google’s AI Overviews choose which brands to cite. He engineers the entity graphs, schema and retrieval-friendly content patterns Paperstack ships on every account, tracks share-of-voice across six engines weekly, and turns LLMs.txt, structured FAQ and prompt-tested copy into citations, not just rankings.
Crawl, render, index, perform. The plumbing that lets every other lever pull. Done well, it’s invisible. Done badly, no amount of content or links can save you.
Match the search intent, then prove it with structure, signal and authority. The highest-leverage lever in organic, and the discipline most agencies still get wrong.
Authority that holds up to scrutiny. Editorial links, digital PR, niche partnerships, and the unsexy work of cleaning up the citations you already have.
01
Get found by Hobart customers right when they’re searching. Map pack, Google Business Profile, citations, geo-targeted keywords and reviews.
02
Get cited in ChatGPT, Perplexity, Claude, Gemini and Google’s AI Overviews. The next layer of search visibility, treated as a first-class service.
03
Shopify, BigCommerce, WooCommerce, Magento, Salesforce. Category architecture, faceted nav, product schema, and SEO that reports against revenue.
04
Hreflang done properly. Multi-region, multi-language strategies that actually deploy. Rank in markets beyond Australia.
05
The back-end for agencies. Senior SEO delivery under your brand, on your timeline, sold to your clients.
06
Replatforming, redesigns, domain changes. Don’t let a migration destroy years of SEO work. We’ve done hundreds.
We use third-party and proprietary tools to audit your Hobart site, technical SEO indicators, on-page health, backlink profile. Benchmark report on day one.
We get to know your business, set clear KPIs against your growth targets, and build the SEO strategy on the back of those findings.
We’re not only experts in strategy, we look after every aspect of implementation, end-to-end. Technical fixes, on-page changes, content, link acquisition.
Plain-English reporting that a CFO can read. We refine the strategy as algorithms, competitors and your business evolve.
We work with businesses across the entire Hobart metro and surrounding Tasmania area. Whether you’re a single-location service business or a multi-site operator, we tailor your SEO strategy around the suburbs and regions your customers actually live and search in.
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The exact local SEO checklist our team uses on Hobart retainers. Google Business Profile, local citations, suburb pages, review velocity, and the structured-data wins most Tasmania agencies miss.
The 52-point checklist our team runs on Hobart retainers.
Paperstack · 2026
12pp
Free 30-minute audit with a senior strategist who knows the Hobart market.
Senior strategist · No lock-in · Plain-English report
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