A premium menswear brand competing against the biggest names in the category. Same range, smaller budget, sharper SEO. The result, organic revenue up 12× in two years.
Jackson Miles came to us with a clean brand, strong product, and a search problem. They were ranking thinly for their own brand terms, invisible for category, and bleeding budget to paid search that should have come for free.
We rebuilt the architecture from the category tree up, retired thin pages, deployed product schema across the catalogue, and shipped a content layer for the buying questions menswear shoppers actually research. Then we built links from the publications their audience reads.
Organic revenue compounded month on month. By month 18 they were ranking on page one for their priority commercial queries and had cut paid budget on terms they now owned organically.
A 60-point self-audit, score your site
the way our senior team does.
Paperstack · 2026
14pp
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