▲ Now tracking visibility across Google, ChatGPT, Perplexity, Claude, Gemini & AI Overviews
Ecommerce SEO is paid media’s quiet sibling. Done well it builds a compounding revenue line that costs less every month, while paid keeps getting more expensive. We’ve grown stores from launch to eight figures on organic alone.
Organic traffic growth, Shed Living
Organic revenue growth, Jackson Miles
Enterprise · B2B & B2C
Open source · headless
Liquid · Hydrogen · headless
Stencil · headless
WordPress native
The agencies you’ve worked with have probably written you ‘top-of-funnel’ content, listicles and how-tos that bring traffic but not orders. That’s not what wins.
What wins is a forensic understanding of your product, category and brand search demand; an information architecture that lets Google crawl every variant cleanly; and a content layer that captures shoppers at the moment they decide.
We work natively in Shopify, BigCommerce, WooCommerce, Magento and Salesforce Commerce Cloud. We know which filters quietly burn crawl budget, which schema actually shows up in the SERP, and how to structure category pages so they rank for the high-AOV queries your buyers really use.
Then we tie it to the answer engines. More product research now starts in ChatGPT, Perplexity and Google’s AI Overviews, so we engineer the structured data and content patterns that get your products cited, not your competitors’.
You’ll get an SEO program that thinks like a merchandiser, writes like a copywriter, and reports against revenue, not vanity traffic.
01
Faceted navigation, parameter handling, render-budget, the unsexy work that lets you scale without choking crawl.
02
Your PLPs are your money pages. We tune them to rank for the high-intent terms shoppers actually convert on.
03
Reviews, prices, availability, FAQs, the structured data that drives click-through and AI-Overview citations.
04
Buying guides, comparisons and lookbooks tied directly to product collections, not orphaned blog posts.
We score the store technically, map category demand, and model what organic could be worth in dollars.
Fix faceted nav, crawl budget and indexation so every product and variant is found cleanly.
Optimise categories, ship buying-intent content, and deploy the schema that wins rich results.
Build authority, expand into new demand, and report against revenue every month.
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The framework we use to turn category demand into a compounding revenue line, architecture, schema, content and the reporting that ties it all to dollars.
Turn organic into your cheapest sales channel.
Paperstack · 2026
18pp
We’ll model your category demand, score your current site, and tell you what 12 months of senior SEO looks like in dollars.
Senior strategist · No lock-in · Plain-English report
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