Ecommerce SEO Agency
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Driving Sales and Maximising Revenue for Ecommerce Websites Through SEO
Paperstack is a leading e-commerce SEO agency in Australia.
Through our expertise, we help websites achieve better search engine rankings, increase their organic online visibility, and attract more online sales.
If your site is not performing as well as you would like, now is the time to do something about it.
So, if you need a successful ecommerce SEO strategy that will deliver you a measurable ROI, please contact us today to arrange a free strategy session.
Why Choose Us as Your Ecommerce SEO Agency?
As ecommerce SEO specialists, Paperstack has a proven track record of helping online retailers improve their positioning on search engine results pages.
What sets us apart from other digital marketing or SEO agency companies is that we deliver tangible results that get your product pages seen and engaged by more people.
Here are some of the main reasons why you should use our e-commerce SEO services.
Proven Results Across Ecommerce Platforms
Our accomplished team has extensive experience in bringing ecommerce SEO success to online businesses across various platforms, including Shopify, WooCommerce, Magento, and BigCommerce. This includes high-domain-authority websites and start-ups.
Thanks to our work, we have initiated increased website traffic, higher search rankings and significant online growth for clients across a diverse range of commercial industries.
Tailored Strategies for Your Business
Paperstack does not offer a one-size-fits-all solution to our clients. Instead, we provide them with a well-thought-out personalised plan that we tailor to their specific business needs and objectives.
Incorporating various proven ecommerce search engine optimisation strategies, the SEO campaign we develop for them may involve multiple activities, including optimising product pages, on-site SEO, technical SEO, content creation, and other traditional SEO services.
Dedicated SEO Experts
At Paperstack, we have assembled a team of ecommerce SEO experts and digital marketing specialists who are well-respected in the industry for their detailed knowledge.
Backed by several years of experience, our Gold Coast SEO team has built an outstanding reputation for transforming the fortunes of underperforming online shopping websites into successful e-commerce sites that attract high levels of organic traffic and customer sales.
What Is Ecommerce SEO?
Ecommerce SEO is a strategy that aims to bring more success online to e-commerce websites. It focuses primarily on improving its rankings in organic search engine results pages for Google, Bing, Yahoo, and other search engines.
Essentially, effective e-commerce SEO strategies provide online stores with greater visibility in search results, which ultimately encourages more customers to make purchases through it.
Some common activities associated with ecommerce SEO are in-depth keyword research, optimising category and product pages for specific keywords, improving site structure, curating outstanding content based on keyword research and building high-quality backlinks from other websites.
Contrary to some popular belief from those outside the industry, it does not involve Google ads or other paid ads.
Why Is Ecommerce SEO Important for Your Business?
The e-commerce industry in Australia is very competitive; according to DooFinder, it currently comprises over 645,000 online stores. So, online businesses must do everything they can to stand out in a crowded marketplace.
The goal for all of them should be to rank as high as possible on the first page of search engines, and a great way to do this is to implement a robust e-commerce SEO strategy.
Without one, e-commerce websites will find it harder to attract potential customers to their website, which means they won’t get as much traffic or sales as they would like to be profitable or need to survive.
However, with one, you will be able to:
- Enjoy higher search rankings than competitors whose online stores have not been well-optimised for e-commerce SEO
- Build credibility and brand awareness among your target audience
- Widen your customer base in a more sustainable and cost-effective way
- Enjoy higher conversion rates of web visitors to sales
Our Comprehensive Ecommerce SEO Services
Paperstack is a specialist e-commerce SEO agency with a proven track record of success.
We offer a comprehensive suite of e-commerce SEO services that help our clients improve the performance and reach of their online store.
Here are some of the main strategies we employ to increase their website traffic, improve their listing in search results, and attract more customers.
Keyword Research and Optimisation
Keyword research and optimisation are two crucial aspects of any e-commerce SEO campaign, which is why we invest a lot of effort into finding the terms people use when searching for your products online.
By identifying high-converting keywords relevant to what you sell and what your target audience uses, we can create content and optimise your site in the most beneficial way for your e-commerce business.
Technical SEO for Ecommerce
Technical SEO is an integral part of our e-commerce SEO services because it revolves around making sure your website can be more easily and quickly crawled, indexed and understood by search engines.
The better your e-commerce store is configured from a technical SEO standpoint, the greater the likelihood of it enjoying a ranking boost.
Therefore, to help your site achieve this, we optimise its speed, mobile usability, schema markup, and crawlability.
Content Marketing and Optimisation
For e-commerce sites to make a high volume of sales, their product descriptions, category pages, and blog content need to be optimised with keywords. Additionally, they must provide browsers with the information and confidence they need to initiate a purchase.
As an experienced ecommerce SEO agency, we excel at doing this for our clients.
Local SEO for Ecommerce
When conducting an e-commerce SEO campaign, it is crucial to focus part of your strategy on local SEO.
This tactic allows businesses to target potential customers within their immediate geographic locality, i.e. town, suburb, city or state, by optimising their online presence to appear higher in local search engine results.
To help our clients achieve this, we optimise their Google My Business profile and Google Maps listings and build customer reviews, citations, and links to locally based websites with high domain authority.
Link Building and Off-Site SEO
Every e-commerce business needs high-quality backlinks from high-domain-authority websites pointing to their website as this improves their levels of organic traffic and online visibility.
Our SEO agency will perform an ecommerce SEO audit to determine your current backlinks and where they come from before attempting to source even better-quality ones for your website.
Geo-targeted Link Building
Link building is a very important part of any organic search strategy. As part of our international SEO service, we focus on building high-quality backlinks from relevant local sites that will significantly boost your rankings.
Platforms We Specialise In
Ecommerce businesses use a wide range of platforms to support their online stores, so it is essential to offer tailored SEO strategies that will be most effective for the ones our clients use. As an accomplished ecommerce SEO company, some of the leading platforms we specialise in are as follows:
Shopify SEO
If you run this type of online store, some of the SEO strategies we will adopt to improve its performance include optimising your product pages, improving your URL structure, performing vital keyword research, and leveraging specific Shopify SEO features.
Magento SEO
For the Magento platform, our SEO Services include enhancing product pages, technical optimisation (Magento configuration is a very technical process that can only be done by experts), keyword research, and site structure navigation.
WooCommerce SEO
Many e-commerce sites run on WooCommerce, and there are several SEO strategies we can adopt to improve the performance of your online shopping site.
They include utilising the platform’s built-in SEO features like breadcrumbs, product attribute optimisation, and the ability to customise permalinks, third-party plug-ins and other aspects such as product titles, descriptions, category names, and meta tags.
BigCommerce SEO
BigCommerce is another platform we specialise in optimising. For websites run on it, we focus on improving the technical aspects of enhancing site structure, keyword research, making sure it is mobile-friendly, and getting product pages up to speed.
Our Ecommerce SEO Process
For our clients, we offer bespoke SEO strategies that are based on their specific needs and objectives.
However, while the plans may differ, the process stays the same. Here is an overview of how we work.
Audit and Market Research
After meeting with a client, our first step is always to perform an e-commerce SEO audit.
This allows us to understand the current state of your site and determine what needs to be done to help you achieve your business goals.
Keyword and Content Strategy
The next stage is to conduct detailed research that identifies the high-value keyword terms that need to be featured on your site in terms of both creating new and updating existing content.
Technical Optimisation
Once we’ve identified the keywords, we will integrate them into our technical optimisation work.
Implementation and Link Building
After completing the technical search engine optimisation improvements to your site, the next stage is to focus on implementing our content plan based on the identified keywords and building high-quality inbound and internal links to your website.
Monitoring and Reporting
For as long as you work with Paperstack, we will constantly monitor our results to look for opportunities for improvement across your site.
We will also present you with regular reports that outline what we have achieved in easy-to-understand metrics.
Frequently Asked Questions about eCommerce SEO
Here are some answers to questions that we are frequently asked about e-commerce search engine optimisation.
How long does it take to see results from e-commerce SEO?
Several factors will determine how long it will take for you to see results after launching an ecommerce SEO campaign, including the current state of your website, the level of competition in your industry, and the tactics that are being employed.
That said, if you engage the services of a professional ecommerce SEO company like Paperstack, you should see significant results from our SEO and digital marketing work after three to six months—across your entire website.
However, on individual product page levels, you may see results in as little as a couple of weeks.
What platforms do you work with (Shopify, WooCommerce, etc.)?
We have the expertise to bring our client’s ecommerce SEO results across various ecommerce platforms, including WooCommerce, Shopify, Magento, and BigCommerce.
Can e-commerce SEO work for small businesses?
Absolutely! But it does depend on the ecommerce SEO approach you adopt.
Search engines like Google employ complex algorithms that are designed to deliver the exact results people are looking for when they type a query into them.
Therefore, if you can provide them with useful and informative content that gives them the information they need, your online store will compete with other businesses, including major brands and multinationals, for high-ranking spots on search engine results pages.
Is ecommerce SEO different from regular SEO?
Yes, ecommerce SEO is very different from regular search engine optimisation because it focuses specifically on driving sales.
It does this by optimising specific product features and pages on e-commerce websites, while traditional SEO strives to improve a site’s online visibility for all its pages across search engines—typically by concentrating on content that is not necessarily directly tied to sales transactions
Additionally, there are major differences between the two in terms of target audience, keyword and content strategy, and local and technical SEO activities.
For this reason, e-commerce SEO costs tend to be different from regular search engine optimisation.
What is included in your e-commerce SEO services?
We offer a wide range of e-commerce SEO services to our clients that are aimed at improving the volume of organic traffic and online sales they receive.
These services include but are not limited to optimisation of product pages, targeted keyword research, link building, technical SEO, content creation, and ensuring their site is mobile responsive.
Start Growing Your eCommerce Store Today
We don’t offer generic e-commerce SEO packages for clients.
Instead, we develop a customised and comprehensive ecommerce SEO strategy for them based on their needs and goals.
If you want to supercharge the performance of your website but don’t know how to do so, contact Paperstack today for a free consultation.
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