What is B2B SEO?
B2B SEO is a strategy designed explicitly for business-to-business websites that aims to increase organic search engine traffic and improve how well it ranks for certain high-value keywords.
Through a series of activities that ‘optimise’ your business’s website, this strategy brings it to the attention of more people in other companies who are actively looking to buy the products or engage the services you offer.
Why Invest in B2B SEO
To remain sustainable, B2B companies must convert leads into actual, paying customers. However, this can be difficult for many organisations to achieve if they experience long sales cycles.
For this reason, investing in B2B search engine optimisation is critical because doing so will significantly increase your company’s online visibility and attract much higher-quality leads from relevant decision-makers within your target market.
If you don’t, then you risk not being seen by them.
At the same time, making a commitment to business-to-business SEO will build your brand into a reliable industry authority, which should naturally increase your organic search traffic.
Best of all, B2B SEO usually provides long-term success with a much better ROI than other marketing channels—and in a more cost-effective way.
Why Partner with Paperstack for B2B SEO?
The team at Paperstack are experts at B2B SEO marketing with many years of experience gained over scores of successful campaigns.
Here is why you should partner with us:
- We have a proven track record of significantly improving the performance of B2B websites across a wide range of industries.
- We develop comprehensive strategies that are tailored towards meeting your goals.
- We get results by focusing on lead generation and ROI.
- We have a deep understanding of complex buyer journey patterns that help us to create the content your target audience wants to read.
Our Comprehensive B2B SEO Services
Thanks to our team’s expertise, we can provide our clients with world-class B2B SEO services that deliver results.
These services include the following:
Keyword Research
Performing detailed keyword research is integral to the success of any business-to-business SEO campaign.
That is why we devote significant time to identifying high-intent keywords specifically for B2B audiences that target decision-makers.
Content Marketing
One of the best ways to attract leads is to develop content that addresses buyers' main questions and pain points.
After identifying which relevant high-intent keywords to target, we will create specific content based on them for your website that will nurture even more leads.
Technical SEO
Technical SEO is an approach that optimises your website's performance, structure, and usability—all of which are ranking factors on search engines.
Essentially, it makes it faster to load for the user and more straightforward to crawl and index for the likes of Google, Yahoo, and Bing.
Competitor Analysis
We constantly monitor the websites of our client’s competitors, as this helps to understand what they are doing well and identify if they have any weaknesses you can capitalise on.
Conversion Rate Optimisation (CRO)
We implement conversion rate optimisation strategies that ensure more visitors to your website become fully fledged, qualified leads.
Account-Based SEO Strategies
Other SEO agencies often overlook this tactic, but not Paperstack.
We focus some of our SEO efforts on attracting traffic and engagement from an agreed list of target accounts through hyper-targeted campaigns.
Delivering Measurable Results for B2B Companies
Our team has a simple goal, and that is to deliver tangible results that exceed the expectations of our clients.
We do this by creating strategies that:
- Drive the organic growth of your website
- Use tailored and authoritative content to shorten the sales funnel
- Increase the number of MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads) in your sales pipeline.
Our team can provide detailed specifics about how we have done this for our clients.
Overcoming B2B SEO Challenges
Creating successful B2B search engine optimisation campaigns can be difficult if you don’t possess Paperstack’s experience, expertise or proven track record of doing so.
Indeed, some of the main challenges that need to be negotiated are:
- Long sales cycles that require sustained and targeted engagement
- Navigating complex decision-making processes that involve multiple stakeholders
- Overcoming a limited search volume for niche services or products
Thankfully for our clients, we overcome these issues by conducting a range of activities, including creating detailed buyer personas, deeply understanding your sales funnel, conducting thorough keyword research and producing high-quality content tailored to the specific needs of your target audience.
How We Deliver B2B SEO Success
We always create bespoke B2B SEO solutions for our clients based on their needs. However, the way we deliver them is always in the following stages:
Understand our client’s goals, perform an audit of their website, and analyse the overall market.
Undertake extensive keyword research and form a content strategy on the back of it.
Undertake technical SEO improvements.
Optimise the Lead Funnel
Monitor performance and present regular progress reports to clients.
Frequently Asked Questions (FAQs)
Here are some answers to questions we are frequently asked about B2B SEO.
How is B2B SEO different from B2C SEO?
Typically, B2B SEO focuses on attracting corporate customers by targeting keywords that address professional needs and complex business problems. Often, this is achieved through in-depth content, such as white papers and case studies.
By contrast, B2C SEO aims to reach individual consumers with more general keywords and content that helps them decide to purchase something.
Can SEO help shorten our sales cycle?
Yes, SEO can significantly shorten your sales cycle when performed by search engine optimisation experts.
It does this by increasing your business’s online visibility, and attracting more qualified leads of people actively searching for your product.
What kind of businesses do you work with?
At Paperstack, we work with various B2B businesses across several industries, from small start-ups to multinational corporations.
Our friendly team will be able to provide you with more information about what we have done.
Ready to Boost Your B2B Leads?
If you are serious about growing your business, now is the time to act!
Paperstack has a proven track record of helping companies like yours scale to new heights by managing BSB SEO campaigns that deliver outstanding returns on your investment.
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