- New Service
Every search. Every ChatGPT AI Overviews Perplexity Google Claude Perplexity Answered by you.
Answer Engine Optimisation. We get you cited when someone asks any AI, ChatGPT, Perplexity, Claude, Gemini, AI Overviews, Copilot. Same craft as SEO, applied to a new generation of search.
- // The shift
"Search isn't disappearing, it's fragmenting. The rules for being found are being rewritten across Google, ChatGPT, Perplexity and a half-dozen answer engines."
, Sean Clancy, Managing Director
0
%
of US searches now end without a click
Similarweb, 2024
0
M
weekly ChatGPT users globally
OpenAI, 2025
0
X
AI Overview coverage growth in 12 months
Semrush, 2025
- // What we do
Four pillars. One method.
01
Entity Optimisation
Make sure every answer engine knows what your brand is, what it does, and who it serves. Knowledge graph entries, Wikidata, structured About pages.
- Brand entity audit
- Knowledge graph submissions
- Wikidata & Wikipedia
- Schema entity linking
- About-page architecture
02
Source Citation Strategy
AEO favours sites that LLMs trust. We engineer your content to be the source they reach for, quotable, structured, and cite-worthy.
- Quotable content blocks
- FAQ & how-to schema
- Original research & data
- Expert authorship markup
- Citation tracking
03
LLM Visibility Tracking
You can’t optimise what you can’t measure. We track your share of voice across 6 answer engines, weekly. Prompt-by-prompt.
- Weekly engine snapshots
- Prompt panel monitoring
- Competitor share-of-voice
- Sentiment & accuracy
- Gap reporting
04
Content for AI Retrieval
Answer engines retrieve passages, not pages. We restructure your content so the right paragraph gets pulled into the right answer.
- Passage-level optimisation
- Semantic chunking
- Q&A reformatting
- Hreflang for AI
- LLMs.txt deployment
- // The surface
Six engines. One score.
Search engine
avg. visibility
0
%
ChatGPT
Answer engine
avg. visibility
0
%
Perplexity
Answer engine
avg. visibility
0
%
Claude
Answer engine
avg. visibility
0
%
Gemini
Answer engine
avg. visibility
0
%
AI Overviews
Answer engine
avg. visibility
0
%
- // AEO v GEO
Two acronyms. One discipline.
Buyers turn up to this conversation under one of two banners. They mean broadly the same thing, with a small but useful difference in emphasis. Here’s how we frame it, and why our playbook covers both from day one.
V
AEO
Coined first by SEO practitioners in 2023 as a sibling to SEO.
Answer Engine Optimisation
"Getting your brand cited when someone asks an AI a question."
// Engines
ChatGPT
Perplexity
Claude
Copilot
AI Overviews
// What it focuses on
- Citation-worthiness of source content
- Entity & knowledge-graph completeness
- Passage-level structuring for retrieval
- Prompt-coverage and share-of-voice tracking
Retrieval-first. Are you the source the LLM reaches for?
GEO
Princeton + Georgia Tech research paper, late 2023.
Generative Engine Optimisation
"Influencing what AI generates about your brand in the answer itself."
// Engines
Google AI Overviews
ChatGPT
Perplexity
Gemini
Custom GPTs
// What it focuses on
- Quotation density and source positioning
- Statistic, citation and authority signals
- Sentiment, accuracy and competitor framing
- Generated-output visibility (not just blue-link rank)
Output-first. When the answer is generated, does it favour you?
// Our take
Same craft, same playbook. If you’re shopping for GEO, you’re shopping for AEO. We run both under one program because the wins compound, entity work lifts citation rates, citation rates feed generated outputs, and one weekly tracking sweep covers both surfaces at once.
- // Free download
Run your own answer-engine audit.
The 12-page workbook our AEO team uses on every new engagement. Forty prompt checks across ChatGPT, Perplexity, Google AI Overviews, Claude and Gemini, plus a foundation audit and a 90-day playbook to move from invisible to cited.
- 8 prompts × 5 engines = 40 checks
- 12-point citation-worthiness audit
- 0-156 scoring with calibration bands
- Day-by-day 90-day action plan
- // Work Email
[contact-form-7 id="83acff7" title="newsletter-form"]
- 12pp
- A4
- Email Required
- Unsubscribe anytime
- // AEO Workbook · 2026
The Answer Engine Visibility Audit
Forty checks across five engines. A guided 90-minute audit.
Paperstack · 2026
12pp
- // Start here
See where you're cited Today.
A free 30-minute AEO audit. We’ll prompt-test your brand across 6 answer engines and tell you exactly where you’re showing up, and where competitors own the answer.