▲ Now tracking visibility across Google, ChatGPT, Perplexity, Claude, Gemini & AI Overviews
Health is local, trust-driven and increasingly answered by AI before a patient ever reaches your site. We help clinics, GPs and allied health practices win the searches that fill the appointment book, ethically and at scale.
Star rating strongly influences which clinic a patient books
Drop in for a coffee, a strategy session, or a whiteboard sprint. Walk-in meetings, on-site days, and the same senior team that runs the work every other day of the year.
Very few people wake up searching for your clinic by name. They search for a problem, a sore knee, a sleep issue, a referral they need to act on, and they book with whoever is visible, nearby and clearly trustworthy. If you are not in that first screen of results, you are not in the decision.
Most health marketing struggles because it talks about the practice instead of the patient’s problem, and because it ignores how much of the journey now happens in Maps, reviews and AI answers before anyone lands on a website. The practices that stay booked out show up for the symptom and service searches that begin the journey, and back it with a review profile that earns the click.
Our work spans GP clinics, physiotherapy, psychology, dental-adjacent allied health, podiatry, chiropractic and multi-disciplinary practices. Compliance and language differ across each, and we work within advertising guidelines, but the structural challenge is the same: local visibility, trust, and being the answer AI gives.
We treat health as a local-visibility and authority program. Technical SEO is done properly, service and condition pages are built to rank and to help, and answer-engine work is built in so you are recommended when a patient asks AI where to go.
The outcome is a steady, compliant flow of genuinely in-need patients tied to booked appointments, not clicks, so you can see exactly which service each marketing dollar filled.
There is also a compounding advantage to running this properly and consistently. A practice that ranks for the problems patients search, owns the local pack and has the strongest review profile in the area becomes the default choice, and each new patient, review and piece of helpful content makes that position harder for a competitor to take. Because so much of the work is owned rather than rented, the cost per new patient falls over time as your organic and local foundations do more of the work your ads used to pay for, all while staying firmly within the advertising rules that govern health.
Patients move between search, Maps, reviews and AI in a single sitting. We run them as one compliant program so no in-need patient slips away.
01
03
04
Structured, authoritative content so AI engines recommend your practice when a patient asks where to go.
01
02
03
04
We map how patients actually describe their problem, group it by intent, then target the clusters that fill your highest-value services within the rules.
01
03
Consideration
04
Reputation searches that decide the shortlist.
05
Each cluster is scored on demand, difficulty and service value before we invest, so the program compounds toward booked, high-value appointments rather than vanity traffic.
Yes. We work within the relevant health advertising guidelines, avoiding prohibited claims and testimonials where they are not allowed, and lean on helpful, accurate content and ethical local visibility. Compliance is built into how we write and campaign, not bolted on afterward.
Paperstack · 2026
Senior strategist · No lock-in · Plain-English report
No spam. Unsubscribe in one click. We’ll never share your email.
