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A website is your hardest-working salesperson. We design and build on WordPress and Shopify with SEO foundations baked in from day one, conversion-led layouts, and no lock-in to platforms or page-builders you do not own.
Gutenberg · ACF · WooCommerce · Custom themes
Most agency-built websites look great on the day they launch and underperform for the next three years. The navigation is structured around the client’s internal org chart, not how a customer searches. The homepage leads with the brand story, not the customer’s problem. The mobile experience is an afterthought.
We build differently. Every project starts with a discovery sprint that maps search demand, user intent and conversion goals before a wireframe is drawn. The information architecture follows how customers think, not how your team is organised. Copy is written for the first-time visitor who arrived from a search result and has eight seconds to decide if they are in the right place.
We work natively in WordPress and Shopify: the two platforms that dominate Australian business and ecommerce. We do not resell page-builders or lock you into proprietary CMS systems. We build on platforms you own and can hand to any developer when the project is done.
Every build ships with Core Web Vitals targets met, schema markup in place, and a post-launch SEO brief. We hand off more than a website. We hand off a system designed to be found.
01
Every layout decision is made with the next user action in mind. We design for the visitor who arrived from a search result and has eight seconds to decide if they are in the right place.
02
We work natively in WordPress and Shopify. No proprietary builders, no lock-in, no handoffs to a developer you have never met. We build, and we build on your platform.
03
URL structure, heading hierarchy, page speed, schema markup and crawlability are not post-launch retrofits. They are part of the brief. Every build ships with a technical SEO foundation.
04
We do not disappear after launch. Monthly retainers cover content updates, CRO testing, security monitoring, plugin maintenance and a small hours allocation for fixes.
We map your search demand, competitor landscape, customer intent and conversion goals. This shapes every decision from sitemap to call-to-action copy.
Wireframes, then high-fidelity mockups. We design in the browser so you see real typography and real content at real screen sizes, not pixel-perfect Figma files that do not match the build.
Senior developers build in WordPress or Shopify. No offshore handoffs, no page-builder shortcuts. Clean, documented code you can hand to any developer later.
Pre-launch QA, Core Web Vitals testing, redirect setup, Search Console submission and a 30-day post-launch monitoring period. We do not send the invoice and disappear.
Yes. We build for editorial independence. WordPress builds use Gutenberg or ACF-powered blocks. Shopify builds use Online Store 2.0 sections. Your team can edit content without touching code.
Talk to a senior strategist about your next website. We will scope the project, recommend the right platform and give you a fixed-price quote with no surprises.
Senior strategist · No lock-in · Plain-English report
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