▲ Now tracking visibility across Google, ChatGPT, Perplexity, Claude, Gemini & AI Overviews
Shopify scales fast. Shopify SEO doesn’t, unless someone senior is in your theme. We audit Liquid, restructure your collection architecture, and ship the schema, content and Markets setup that lets a store rank where shoppers actually search. Australian brands, eight-figure outcomes.
01
6 we use
Dawn (OS 2.0)
Impulse
Pixel Union
Symmetry
Clean Themes
Sense / Crave / Studio
Free OS 2.0
GemPages / PageFly
Builders
Hydrogen / Oxygen
Headless
02
6 we use
Klaviyo
Email/SMS
Yotpo / Judge.me
Reviews + schema
Searchanise / Boost
Filters
Smile / Loyalty Lion
Loyalty
Smart SEO / SEO King
Schema
Booster / Avada
Page speed
03
6 we use
04
6 we use
GA4 + GTM server-side
Analytics
Shopify Customer Events
Events
Microsoft Clarity
UX
Schema.org via Liquid
Markup
GSC + Bing Webmaster
Index
Looker Studio
Reporting
// All product names are trademarks of their respective owners
Shopify ships with reasonable SEO out of the box, sitemap, canonicals, redirects, schema in most modern themes. That gets a small store to page one for branded queries. It doesn’t get you to eight figures.
Where Shopify holds you back is collection architecture, faceted navigation, app sprawl and theme bloat. Filter URLs balloon out into thousands of low-value variants Google won’t crawl efficiently. The ‘related products’ app you installed in 2021 is rendering JS that delays your LCP by 2.4 seconds. Your collection descriptions are 40 words, half of them brand fluff. Your robots.txt was last touched by the developer who built the theme.
We audit the Liquid, fix the parts of the theme other agencies are scared to open, and rebuild collection pages as the money pages they should be. We work natively in OS 2.0 sections so the merchandising team can keep editing without breaking the SEO. And we layer in the structured data, content and internal-link patterns that get Shopify stores cited in Google’s AI Overviews and Perplexity, not just classic search.
You’ll get senior strategists who have shipped on Shopify Plus migrations, Markets rollouts, headless Hydrogen builds, and pure-vanilla Liquid stores. We won’t suggest replatforming. We’ll make the platform you already pay for actually earn its keep.
Render layer
The template-level decisions that quietly cap your page-speed and your crawl efficiency.
Catalog layer
How your collections, products and tags map to search demand, before a single keyword is written.
SERP layer
The on-page work that turns a category template into a page that ranks AND converts.
Markets layer
Shopify Markets done properly, hreflang, currency, content localisation, ranking in every market you sell in.
Measure layer
Revenue attribution that holds up in the CFO meeting, not just in your agency dashboard.
// Migrate to Shopify
Replatforming to Shopify or Shopify Plus from another platform. We protect your URL structure, port redirects, rebuild schema, and stand up the new theme without losing the rankings you spent years earning.
// Migrate from Shopify
Already on Shopify but outgrowing it? We handle the Plus upgrade, multi-store rollouts, Markets, B2B and the SEO-side work most Plus agencies forget about until launch week.
The 86-point Shopify SEO ranking checklist our team runs on every retainer. Built from a decade of Shopify SEO work across Australian and global brands, from Plus stores doing eight figures to scrappy DTC launches.
Total checks
86
Format
Audience
// Sample checks
Showing 7 of 86
Is your title tag pattern variable-driven and unique per template? Most themes inherit a junk default that hurts CTR.
Bulk-edit alt text from a metafield so the merchandising team can update copy without touching code.
Decide which filter combinations earn an indexable URL and which collapse to canonical. Then enforce it in robots.txt.
Architecture
Architecture
Offer schema is shipped by most themes, but most include broken availability or stale price ranges. Audit and fix.
A 60-word intro above the product grid lifts collection-page rankings 12-18% on average.
Shopify Markets generates hreflang automatically, then misses 1 in 5 return tags. Validate every market.
We screen-share through your Shopify admin, theme, apps and GA4. Day-one benchmark report with the top 20 fixes ranked by revenue impact.
A 90-day plan tied to specific collections, products and search demand. KPIs your CFO can hold us to.
We work in your theme, your metafields, your app stack. End-to-end execution, no handoffs to a junior dev team you have never met.
Plain-English reporting. Revenue, not rankings. We refine the strategy every month as Shopify, your competitors and your business evolve.
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We work alongside Shopify Plus Partners and have shipped on dozens of Plus stores. Our value is the SEO and AEO layer most Plus agencies treat as an afterthought. If you need a build partner too, we will recommend one we trust.
Free 30-minute Shopify-specific review with a senior strategist. You will leave with a prioritised list of fixes, ranked by revenue impact, with an honest estimate of effort and lift.
Senior strategist · No lock-in · Plain-English report
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