▲ Now tracking visibility across Google, ChatGPT, Perplexity, Claude, Gemini & AI Overviews
Newcastle is NSW’s second-largest city, anchoring the Hunter region with healthcare, education, mining services, hospitality and a thriving small-business scene. We rank Newcastle and Hunter businesses for searches that drive real enquiries. As one of New South Wales’s leading SEO agencies, we tailor every campaign to your business goals, increasing organic traffic, climbing competitive rankings, and being found by the customers already searching for you.
Combined senior SEO experience across the team
Australian brands ranked across SEO, AEO and SEM
Global Search Awards finalists, three years running
Drop in for a coffee, a strategy session, or a whiteboard sprint. Walk-in meetings, on-site days, and the same senior team that runs the work every other day of the year.
At Paperstack, we’ve helped countless businesses across Newcastle and New South Wales climb the search engine results pages with tailored SEO strategies that work. Whether you’re a small local business or an established enterprise, our SEO specialists use tried-and-tested services, technical SEO, on-page optimisation, content strategy and link building, to drive long-term organic growth.
Unlike other agencies, we don’t believe in one-size-fits-all. Our senior SEO specialists take time to understand your business objectives, analyse your current rankings, and audit your website before recommending a strategy. We then translate that into a clear, prioritised roadmap, with KPIs you can hold us to, and a benchmark report so you can see exactly what changes from month one.
From audits and keyword research through to top-quality content production and authority-building backlinks, every part of your campaign is handled by senior SEO specialists. No graduate marketers. No handoffs to junior account teams.
SEO Lead · Managing Director
15+ years in digital marketing, including a decade as SEO Director at leading agencies across Australia and his native New Zealand. Sean owns SEO strategy at Paperstack, senior on every retainer, in the room when the roadmap is built, and on the report every month. Plain-English about what’s working, what isn’t, and where the next 10× is hiding. The brands we work with get him from day one.
AI Lead · Answer Engine Optimisation
Where SEO ends and AI search begins, Caleb owns the playbook. Five years leading SEO with a background in web development, now focused full-time on how ChatGPT, Perplexity, Claude, Gemini and Google’s AI Overviews choose which brands to cite. He engineers the entity graphs, schema and retrieval-friendly content patterns Paperstack ships on every account, tracks share-of-voice across six engines weekly, and turns LLMs.txt, structured FAQ and prompt-tested copy into citations, not just rankings.
Crawl, render, index, perform. The plumbing that lets every other lever pull. Done well, it’s invisible. Done badly, no amount of content or links can save you.
Match the search intent, then prove it with structure, signal and authority. The highest-leverage lever in organic, and the discipline most agencies still get wrong.
Authority that holds up to scrutiny. Editorial links, digital PR, niche partnerships, and the unsexy work of cleaning up the citations you already have.
01
Get found by Newcastle customers right when they’re searching. Map pack, Google Business Profile, citations, geo-targeted keywords and reviews.
02
Get cited in ChatGPT, Perplexity, Claude, Gemini and Google’s AI Overviews. The next layer of search visibility, treated as a first-class service.
03
Shopify, BigCommerce, WooCommerce, Magento, Salesforce. Category architecture, faceted nav, product schema, and SEO that reports against revenue.
04
Hreflang done properly. Multi-region, multi-language strategies that actually deploy. Rank in markets beyond Australia.
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The back-end for agencies. Senior SEO delivery under your brand, on your timeline, sold to your clients.
06
Replatforming, redesigns, domain changes. Don’t let a migration destroy years of SEO work. We’ve done hundreds.
We use third-party and proprietary tools to audit your Newcastle site, technical SEO indicators, on-page health, backlink profile. Benchmark report on day one.
We get to know your business, set clear KPIs against your growth targets, and build the SEO strategy on the back of those findings.
We’re not only experts in strategy, we look after every aspect of implementation, end-to-end. Technical fixes, on-page changes, content, link acquisition.
Plain-English reporting that a CFO can read. We refine the strategy as algorithms, competitors and your business evolve.
We work with businesses across the entire Newcastle metro and surrounding New South Wales area. Whether you’re a single-location service business or a multi-site operator, we tailor your SEO strategy around the suburbs and regions your customers actually live and search in.
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Our Newcastle SEO retainers start from $1,000/mo for local-business engagements and scale based on competitive intensity, geographic spread, and content velocity. Every proposal is fixed-scope, you’ll know exactly what’s being delivered each month before you sign.
Most Newcastle clients see meaningful ranking movement in 3 to 4 months and material traffic lift between months 6 to 9. SEO compounds, the brands we’ve worked with for 24+ months are typically growing organic traffic at multiples of their starting baseline.
No, we work with brands across Australia and abroad. But we know Newcastle and New South Wales intimately, which matters for local SEO, Google Business Profile work, and understanding the competitive landscape your customers are searching in.
SEO gets you found in Google. AEO (Answer Engine Optimisation) gets you cited in ChatGPT, Perplexity, Claude and Google’s AI Overviews. We do both, and increasingly, the work overlaps. Schema, entity, and authority signals lift both surfaces simultaneously.
No lock-in contracts. Month-to-month engagements. We earn our place in your stack every month with results that show up in your dashboard, not in our pitch deck.
The exact local SEO checklist our team uses on Newcastle retainers. Google Business Profile, local citations, suburb pages, review velocity, and the structured-data wins most New South Wales agencies miss.
The 52-point checklist our team runs on Newcastle retainers.
Paperstack · 2026
16pp
Free 30-minute audit with a senior strategist who knows the Newcastle market.
Senior strategist · No lock-in · Plain-English report
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