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Adobe is the most powerful martech stack in market and the most punishing on SEO when implementations are not governed end-to-end. We audit AEM, Adobe Commerce, Target, Analytics and AEP deployments for the SEO debt that personalisation, A/B testing and complex authoring quietly accumulate.
01
6 we use
Adobe Experience Manager
CMS / DXP
AEM Sites
Authoring
AEM Assets
DAM
Adobe Commerce
Magento
Edge Delivery Services
Headless
Adobe Sensei / GenAI
02
6 we use
Adobe Target
A/B & personalise
Adobe Journey Optimizer
Orchestration
AEP CDP
Audience
Real-Time CDP
Activation
Customer Journey Analytics
Analysis
Workfront
Ops
03
6 we use
AEM React Spa.js
SPA
Edge Delivery Services
Document-based
Adobe React UI Kit
Components
AEM Headless GraphQL
Composable
AEM Forms
Builders
Adobe Launch (Tags)
Tag manager
04
6 we use
Adobe Analytics
Analytics
Index
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Most enterprise martech stacks are not designed for SEO. They are designed for personalisation, A/B testing, multi-brand authoring and audience activation. SEO is the surface that suffers when those priorities run unchecked, and on the Adobe stack specifically, the failure modes are predictable.
Where most Adobe-stack rollouts leak: AEM author environments accidentally indexed, Target personalisation creating cloaking risk on home and category pages, Adobe Commerce inheriting Magento’s layered-nav crawl traps, Analytics implementation flagging false-positive ecommerce events, and Edge Delivery Services rollouts launching without server-side hreflang. Each one is fixable. None are obvious from the outside.
We work with in-house digital teams, system integrators (DEPT, Razorfish, Merkle) and Adobe Gold partners as the SEO and AEO governance layer on top of an existing Adobe build. We audit AEM, scope Edge Delivery migrations, write Target personalisation SEO rules, and ship the structured-data and entity work that lets enterprise brands rank for category terms AND earn AI Overview citations.
You’ll get a senior team that has shipped on AEM, Adobe Commerce and Edge Delivery, knows where each surface helps and hurts, and reports against organic revenue and brand visibility at the enterprise altitude executives actually care about.
CMS layer
Author environments, publish replication, template-level SEO defaults, dispatcher caching. The AEM-specific decisions that decide whether the site ranks at all.
Adobe Commerce layer
Adobe Commerce inherits every Magento SEO failure mode plus a few of its own. We audit at both levels.
Adobe migrations are rarely platform-to-platform. They are surface-to-surface inside the Adobe stack. AEM Classic to AEM as a Cloud Service. AEM templates to Edge Delivery Services. Adobe Commerce on-prem to Commerce Cloud. Each is high-stakes. Each is a redirect map and a content-continuity plan first.
// Migrate to Adobe Experience Platform
Replatforming into AEM, Adobe Commerce or AEP from another stack. We partner with your system integrator and own the SEO governance: redirect map, schema continuity, IA preservation.
// Migrate from Adobe Experience Platform
AEM Classic to AEM Cloud. Adobe Commerce on-prem to Commerce Cloud. AEM templates to Edge Delivery Services. We have shipped each. The redirect map is the work.
The 110-point enterprise Adobe stack SEO checklist our team runs quarterly on every Adobe engagement. AEM, Commerce, Target, Analytics and Edge Delivery. The most comprehensive enterprise-grade SEO doc we ship.
Total checks
Format
PDF · 32 pages
Audience
Enterprise digital teams, system integrators
// Sample checks
Showing 7 of 110
AEM author environments accidentally indexed by Google is the most common enterprise SEO incident we see. The robots.txt rule is non-negotiable.
AEM
Dispatcher caching rules govern how fast Googlebot can crawl. Wrong rules can throttle indexing for weeks.
AEM
Inherits every Magento layered-nav problem at enterprise scale. Decide which combinations earn indexable URLs.
Target
Target
Workshop with your in-house team, system integrator and Adobe partner. Day-one benchmark report and gap analysis across AEM, Commerce, Target and AEP.
Quarterly governance plan with named accountabilities, SEO acceptance criteria for every AEM workflow, and an executive scorecard.
We partner with your SI or Adobe Gold partner. We own the SEO scope, they own the engineering. Code reviewed. Documentation written.
Quarterly governance reviews, monthly executive reports. Strategy refined as Adobe roadmaps, your competitors and your business evolve.
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Yes. Both. We have shipped on AEM 6.5, AEM as a Cloud Service, and Edge Delivery Services rollouts in the last 18 months.
With explicit rules. Adobe Target can be configured to serve consistent content to Googlebot while personalising for users. We write those rules, audit them quarterly, and document the QA process for your in-house team.
Yes. We sit alongside SIs and dev partners as the SEO governance layer, with named accountabilities, SEO acceptance criteria on every AEM workflow, and a quarterly executive scorecard.
Talk to an enterprise lead about the SEO governance layer your AEM, Adobe Commerce or Edge Delivery rollout is missing. Quarterly cadence, named accountabilities, executive reporting.
Senior strategist · No lock-in · Plain-English report
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