A growing childcare group with centres across QLD, NSW and VIC. Same brand, different catchments, every centre needing to own enrolment searches in its own suburb. One local SEO framework, replicated across every location.
Kool Beanz operates a growing network of childcare centres across multiple locations. When they came on board, their online visibility was inconsistent. More established centres were ranking well, but newer centres had minimal visibility and were often overtaken by nearby competitors. That made it hard for those locations to generate consistent enquiries and contributed to lower occupancy during critical growth periods.
We built a scalable local SEO framework designed to support existing and future centres alike: organic keyword targeting across every centre, a Map Pack-first approach to secure maximum page 1 real estate, local citations and directories to strengthen each Google Business Profile, and ongoing Google Ads to drive immediate enquiry volume at newer and expanding locations.
As the group expanded during our time together, the framework let us establish page 1 rankings for new centres before they had even opened, giving each location a head start in its local market. The result is a search presence that drives consistent enrolment enquiries and lets new centres enter the market with visibility and momentum from day one.
A 60-point self-audit, score your site
the way our senior team does.
Paperstack · 2026
14pp
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