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  • // For agencies, not their clients

Your SEO team.
Your branding.

A back-end SEO partner for Australian agencies. We do the work, your brand on the deliverables, your margin on the retainer. Full whitelabel reporting, custom scopes to fit each of your clients, and no lock-in contracts. Ever.

Become a partner
Agencies partnered
0 +
Lock-in. Month-to-month.
$ 0
Whitelabel deliverables
0 %
Onboarding to first task
0 h
  • // The agency problem

You sell SEO to your clients. You don't want to hire an SEO team. You also don't want to outsource it to someone who will steal them.

Most agencies hit the same wall. A creative shop, a web dev team, a paid media specialist. They all get asked for SEO, they all want the recurring revenue, and they all run into the same three problems. Hiring a senior SEO is expensive. Building an in-house team is a 12-month project. And handing the work to a faceless overseas team risks the client relationship the moment the first audit lands in the inbox.

We’re the third option. A senior Australian SEO team that operates as a back-end extension of your agency. Your account managers stay in front of the client. Your branding goes on every report, audit, and deliverable. The work gets done by people who’ve ranked 150+ Australian brands. And who will never, ever go direct to your client.

  • // What you get

A back-end SEO team you can resell at margin.

01

Full whitelabel reporting

Every deliverable in your branding. Looker Studio dashboards on your domain, monthly review docs in your template, audit reports under your logo. Your clients never see ours.

02

Custom retainers

Scoped per client, not packaged. We sit with you for a 30-min scoping call per new account and build the retainer to match what they actually need. Hours-based or deliverables-based. Your call.

03

No lock-in contracts

Month-to-month from day one. No 6-month minimums, no exit clauses, no “strategic onboarding” fee that is really just lock-in. If the work isn’t earning its keep, you cancel.

04

Complete back-end SEO

Technical SEO, content briefs and production, on-page optimisation, link acquisition, local SEO, GBP management, AEO, reporting. The full stack. Pick the modules you sell, leave the rest.
  • // The full stack

Pick the modules. Leave the rest.

01

Technical SEO

Crawl audits, Core Web Vitals, schema, JS rendering, log file analysis, internal linking, migrations.

02

Content production

Topic strategy, briefs written by senior strategists, copy produced by AU-based writers, on-page optimised before delivery.

03

On-page optimisation

Title, meta, H-structure, internal links, entity coverage, schema, page-level recommendations shipped or implemented.

04

Link acquisition

Digital PR, niche-edits, HARO/Featured, broken-link rebuilds. AU-led, manual, with full referring-domain reporting.

05

Local SEO

GBP optimisation, suburb landing pages, citation builds, review programs, local schema, map-pack tracking.

06

AEO

Optimisation for ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews. Citation tracking across 6 engines.

07

Reporting

Looker Studio dashboards on your domain, branded monthly reviews, executive summaries written in plain English.

08

Strategy

Quarterly roadmaps per account, optional joint client calls, briefing sessions for your AMs.

  • // How we onboard

From handshake to first deliverable. 7 days.

01

Partner agreement

NDA + partner agreement signed. Includes a no-poach clause: we will never approach your clients directly. Ever.

02

Account scoping

30-min call per new account. We scope the retainer to fit, in your hours or our deliverables, and price it back to you with your margin already built in.

03

Whitelabel setup

Branded Looker Studio template, your report template installed, your domain on the dashboard, your sender on the emails if needed.

04

Delivery

Work shipped against the scope. Your AM stays in front of the client. We brief them weekly, do the work, hand it back ready to send.
  • // Alternative · The reseller program

Don't want the overhead?
Refer instead.

Not every agency wants to manage an SEO retainer, even with a whitelabel partner behind it. If you’d rather just keep the relationship and skip the delivery, the Paperstack Reseller program pays you a commission on every account you bring us. For the life of the retainer.

You stay in the loop, we run the account directly under our brand or a co-brand if you prefer, and we send you a monthly statement with your commission lifted out of the retainer revenue.
Become a reseller

15%

Commission, recurring, for the life of every retainer you refer.

No work

We deliver directly. You stay in the loop only if you want to.

Co-brand

Option to co-brand the engagement, or run it fully under Paperstack.

Monthly

Commission paid within 7 days of every client invoice clearing.

  • // Side by side

Whitelabel or reseller. Pick the one that fits.

Whitelabel partner

Reseller

  • Best for
Agencies with AMs in front of clients
Agencies, consultants, freelancers without delivery capacity
  • Your role
Account management, client relationship

Make the intro, optionally stay in the loop

  • Branding
Your brand on all deliverables
Our brand, or co-brand
  • Pricing
You set the client price, we invoice you at agency rates
We invoice the client, you take 15% recurring
  • Margin
Typically 30–60% depending on resell rate
15% on every dollar, for the life of the retainer
  • Commitment
Month-to-month, no lock-in
No commitment, no minimums
  • Onboarding
7 days, NDA + partner agreement
24h, light intro agreement
  • // FAQs

Real agency questions, answered.

No. Our partner agreement includes a non-solicitation clause covering every account you bring us, for the life of the relationship and two years after. We have never breached one. The whole business model depends on agencies trusting us not to. We know it, our partners know it, and the contract makes it explicit.
Looker Studio dashboards live on a subdomain you control (e.g. reports.youragency.com), with your logo, your colours, your fonts. Monthly review docs ship in your template. Audit reports ship under your logo. Emails come from your team. Your clients never see our brand unless you want them to.
Hours-based or deliverables-based. Your call per account. Hours from $145+GST for senior strategist time; deliverables priced per scope. We invoice you monthly, you invoice your client at whatever rate works. Most partners run a 1.5–2x markup.
No retainer minimum. We have partners who send us a single 8-hour-a-month account and partners who send us 20+ accounts. The economics work either way.
Whitelabel covers SEO, AEO and content. We also run Google Ads and Meta Ads for select partners, but they sit on a separate scope. Ask if you need both.
Month-to-month from day one. 30-day notice to end a specific account or the whole partnership. No exit fees, no “off-boarding” charges, no clawbacks. Cancel any month, for any reason.

Yes. Some partners want us on the call as their SEO lead. Others want us strictly invisible. Both work. We default to invisible until you tell us otherwise.

If you have AMs and want margin, go whitelabel. If you have relationships but no delivery capacity, go reseller. A handful of partners do both. Whitelabel for their core book, reseller for one-off intros. We’re fine either way.
  • // Become a partner

30-minute partnership call.
Then we'll know.

One call with our partnerships lead. We’ll cover your typical client, your current SEO setup, and what a Paperstack back-end would look like for your book. NDA on request, partner agreement within a week if it’s a fit.
Whitelabel partner enquiry
Reseller enquiry
  • // Quick enquiry
  • ~24h reply

Talk to a senior strategist.

  • Prefer to talk?
  • 1300 307 496

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  • // Before you go

Take the playbook with you.

The local SEO checklist we run on every retainer. 52 checks, GBP walkthrough, NAP audit template. Free, no sales call.
  • 52 local-ranking checks
  • GBP & citations walkthrough
  • Suburb-page content brief
  • Free, no sales call

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