▲ Now tracking visibility across Google, ChatGPT, Perplexity, Claude, Gemini & AI Overviews
An AI search agency for Australian brands. Your buyers now ask ChatGPT, Perplexity, Gemini and Google’s AI Overviews before they click a link. We make sure your business is the one those answers name, cite and recommend, with the same senior team that runs our national SEO accounts.
Weekly ChatGPT users worldwide (OpenAI, Feb 2026)
ChatGPT’s share of Australian AI chatbot use (StatCounter, Oct 2026)
Google keywords showing an AI Overview (Ahrefs, Q1 2026)
Google searches ending without a click (SparkToro and Datos, 2024)
An AI search agency gets your business mentioned and cited in AI-generated answers, the responses people read in ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. It combines SEO groundwork, entity and schema fixes, content written to be quoted, and citations from sources the engines already trust, then tracks your share of answers every week.
The industry calls this Answer Engine Optimisation (AEO), and you will also see it called GEO. This page covers the service. Our AEO page covers the method in detail.
AI search matters most where buyers research before they enquire.
Considered purchases. Professional services, health, education and B2B, where buyers ask an assistant to compare options before they shortlist anyone.
Brands already ranking on Google. Good organic positions are the raw material. We turn existing rankings into named mentions and citations inside AI answers.
Categories with a loud competitor. If an assistant recommends a rival every time, we find the sources it draws on and give it better reasons to include you.
SEO Lead · SEO Director
15+ years in digital marketing, including a decade as SEO Director at leading agencies across Australia and his native New Zealand. Sean owns SEO strategy at Paperstack, senior on every retainer, in the room when the roadmap is built, and on the report every month. Plain-English about what’s working, what isn’t, and where the next 10× is hiding. The brands we work with get him from day one.
AI Lead · Answer Engine Optimisation
Where SEO ends and AI search begins, Caleb owns the playbook. Five years leading SEO with a background in web development, now focused full-time on how ChatGPT, Perplexity, Claude, Gemini and Google’s AI Overviews choose which brands to cite. He engineers the entity graphs, schema and retrieval-friendly content patterns Paperstack ships on every account, tracks share-of-voice across six engines weekly, and turns LLMs.txt, structured FAQ and prompt-tested copy into citations, not just rankings.
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Vague service pages and missing Organization, Service and Person schema leave answer engines guessing, so they name someone clearer.
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Answer engines lift passages, not pages. If the answer to a buyer’s question is buried mid-page, it is rarely used.
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Engines lean on publications, directories and lists they already trust. Missing from those means missing from the answer.
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Different names, addresses or service descriptions across the web lower an engine’s confidence in who you are.
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Blocked bots, script-rendered content and slow pages stop retrieval before your content is even considered.
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Without a fixed prompt panel tracked over time, there is no way to tell whether AI visibility is rising, falling or wrong.
Your priority buyer questions run through ChatGPT, Perplexity, Claude, Gemini and AI Overviews, then re-run every week so movement is comparable.
Engines need to know who you are and find a clear answer to quote. We fix the markup and restructure the pages that matter.
Engines lean on sources they already trust. We earn mentions in the publications, directories and lists your category’s answers draw from.
We run your priority buyer questions through six engines and record who gets named, cited and linked, so you see where you stand before any work starts.
Organization, Service and Person schema, business details and knowledge-graph entries fixed, so every engine knows what you do and where you operate.
Priority pages restructured so each question has a quotable answer near the top, then mentions earned in the sources your category’s answers draw from.
The same prompt panel is re-run every week. Monthly plain-English reports show share of voice, new citations, accuracy issues and what comes next.
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AI search is any search where the result is a written answer rather than a list of links: ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot and Google’s AI Overviews and AI Mode. The answer usually names a handful of businesses and cites a few sources.
Yes. Answer Engine Optimisation (AEO) and generative engine optimisation (GEO) are the industry names for the same work. We use AI search to describe where buyers are, and AEO to describe how we get you there.
Not soon. Google still handles most Australian searches, and AI Overviews now sit inside Google itself. Most AI answers also draw on pages that rank well in traditional search, so strong SEO stays the foundation.
Entity and schema fixes are in place within the first month. How quickly answers move after that depends on your category and the authority you already have, and the weekly tracking shows it as it happens.
No one can. Engines change their sources and models often. We remove the reasons you are left out, make your pages the clearest source on your topics, and show you every week where you are gaining or losing ground.
Yes. Paid placements in ChatGPT are now open to Australian advertisers. They sit alongside organic AI search work, and we can run both from one plan. See our ChatGPT Ads service.
Free 30-minute AI search audit with a senior strategist. We show you where you are named, cited or missing across six engines.
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