▲ Now tracking visibility across Google, ChatGPT, Perplexity, Claude, Gemini & AI Overviews

Feros Care

A national aged and community care provider serving thousands of Australians across home care, NDIS, and residential. We made every service findable in every region they operate in.

+187%

Organic enquiries across services
Aged & disability care
SEO · Local SEO · Content · AEO
24 months
2023–2025

How we got Feros Care found.

Care services are searched for at the hardest moments. A family looking for home care for an ageing parent, a NDIS participant looking for a coordinator, an older Australian researching residential options, every query carries weight. The provider that shows up clearly, with empathy, gets the call.

We worked across Feros’ full service map, home care, residential, NDIS, allied health. Per-region content, GBP optimisation at every site, schema across services, and content that answered the questions families actually search for at 11pm.

Two years in, organic enquiries are up 187% across the service set and Feros is reliably found in the moments that matter.

Results, verified.

+187%

Organic enquiries

+243%

Organic traffic to service pages

Top 3

Region + service queries

The work, by phase.

01

Audit

Service-by-service audit, per-region keyword map, family-journey content analysis.

02

Architecture

Service pages restructured per region. Schema deployed across service lines.

03

Content

Empathetic, evidence-led content covering the questions families actually search for.

04

AEO

Optimised for ChatGPT, Perplexity, Claude and AI Overviews on care-related queries.

“The work is sensitive and the team gets that. Reliable enquiries, growing every quarter, with content we are proud of.”

More results.

+1232%

Increase in organic revenue

Jackson Miles

+1400%

Increase in organic traffic

Shed Living

+3259%

Net ranking improvements

Upstate Studios

See the playbook we use on briefs like this.

A senior-led audit checklist covering the technical, content and authority work that moved the needle on this engagement. Run it on your own site this afternoon.
// SEO Scorecard · 2026

The SEO Scorecard

A 60-point self-audit, score your site
the way our senior team does.

Paperstack · 2026

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