A multi-branch tyre and auto group across NSW, going head to head with national chains. We made every branch findable in its suburb and turned the local pack into a lead engine.
City Discount Tyres run a tight ship, real specialists, fair prices, every branch under the same brand. The problem was visibility. Customers near each branch were defaulting to Bob Jane or Tyrepower because the national brands owned the local SERPs.
We treated every branch as its own SEO project. Per-branch location pages, GBP optimised at every site, review velocity programs tied to job completion, and ads structured per-branch with call tracking back to the desk.
Two years in, the group is ranking ahead of the national chains in the suburbs they actually service, and call volume has compounded every quarter.
A 60-point self-audit, score your site
the way our senior team does.
Paperstack · 2026
14pp
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