A homewares and lifestyle brand competing against the marketplaces and the megabrands. We doubled organic sessions and tripled new-customer revenue from search in 12 months.
Mahli’s brief was familiar, strong product, decent paid search performance, weak organic. The owner was paying for clicks on their own brand terms and category terms they should have owned for free.
We ran a technical audit, fixed the structural issues, deployed schema, rebuilt internal linking, and shipped a category-led content program. The compound work, slow at first, started showing in month four.
By month 12 organic sessions had grown 256% and new-customer revenue from search overtook paid for the first time.
A 60-point self-audit, score your site
the way our senior team does.
Paperstack · 2026
14pp
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