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Digital Marketing

A full-service Digital Marketing Agency is a marketing partner that specialises in the full set of digital marketing disciplines such as Digital Strategy, Web Design and Development, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Advertising and Social Media Marketing.

Generally, a full-service agency will have their specialisations or strengths. In this regard, Paperstack specialise in  SEO & SEM having worked with some of the biggest brands and retailers in Australia closely in these areas.

Firstly, it’s about identifying what success looks like to an individual client. Each client has their own business goals and objectives that are underpinned by certain KPI’s. As an agency, it’s our job to help translate business goals and objectives into quantitative and qualitative metrics that can demonstrate growth and value.

Once we have a clear understanding behind what success looks like, we can use the quantitative measures to drive campaign strategy, optimisation and ultimately, performance. We use a range of third-party and custom tools to utilise this data for best performance, always striving to drive Return-On-Investment (ROI).

The truth is, there’s no fixed fee or ‘packaged’ solution when it comes to a digital marketing strategy. Although in the past packaged solutions have been popularised, it’s important to remember each business has it’s own unique goals, objectives and barriers to success. Cookie-cutter solutions are unlikely to succeed for most businesses and in terms of value, fall far behind.

Cost is difficult to determine without further discovery. At Paperstack, we pride ourselves on expert discovery by actual digital marketing strategists with solid digital backgrounds and experience. That means no graduate marketers or great talkers without the know-how. Our rates are still competitive in the marketplace, but with our careful strategy and execution compared to what you get with a ‘package’, although it may be more expensive short-term, it’s designed to drive tangible results.

We use a range of tools, both custom and third-party. In truth though, due to the flexibility of the reporting software we use, we report based on your business’s own KPI’s and success metrics. Contact one of our digital marketing strategists today to find out more and to provide a sample.