What does your strategy look like?

No two businesses are the same, therefore we believe no two digital strategies should be either. Our methodology first requires us to listen and learn. You and your business have your own goals and challenges and these are the foundation for any digital marketing campaigns we create.


By creating brand awareness, you can cast a wide net across your audience of potential buyers. From there, you can funnel leads towards the consideration and decision-making processes, eventually leading to action.


Nurture your audience through your funnel, educating them about your brand, products or services to build affinity and desire. At this point, potential customers will be deciding whether they are motivated to engage with your ad, leading to specific action.


When we capture your warmed-up audience at the critical moment to take action. We’ll know we’ve done our job right if users take action as a result of your ad or social activity. Depending on your objective, this action may be a click, subscription or purchase.

Don’t take our word for it.
Check out our client

Mary Anna
Social Media Marketing
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Who We've Worked With

Your Partner In Success

By asking the right questions and gaining a mutual understanding, we develop winning, outcome-focused strategies for our clients.

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Recent Work

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SEO, Google Ads


Social Advertising, SEO

Waffle Chef

Google Shopping, CRO

Jackson Miles

Digital Strategy, Google Ads

Happy Lab

Bing Advertising


Google Shopping, Google Ads

our e-book

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Understanding your
customers path to


What is a full-service Digital Marketing Agency?

A full-service Digital Marketing Agency is a marketing partner that specialises in the full set of digital marketing disciplines such as Digital Strategy, Web Design and Development, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Advertising and Social Media Marketing.

Generally, a full-service agency will have their specialisations or strengths. In this regard, Paperstack specialise in  SEO & SEM having worked with some of the biggest brands and retailers in Australia closely in these areas.

How do you use data to drive campaign performance & success?

Firstly, it’s about identifying what success looks like to an individual client. Each client has their own business goals and objectives that are underpinned by certain KPI’s. As an agency, it’s our job to help translate business goals and objectives into quantitative and qualitative metrics that can demonstrate growth and value.

Once we have a clear understanding behind what success looks like, we can use the quantitative measures to drive campaign strategy, optimisation and ultimately, performance. We use a range of third-party and custom tools to utilise this data for best performance, always striving to drive Return-On-Investment (ROI).



How much does digital marketing cost?

The truth is, there’s no fixed fee or ‘packaged’ solution when it comes to a digital marketing strategy. Although in the past packaged solutions have been popularised, it’s important to remember each business has it’s own unique goals, objectives and barriers to success. Cookie-cutter solutions are unlikely to succeed for most businesses and in terms of value, fall far behind.

Cost is difficult to determine without further discovery. At Paperstack, we pride ourselves on expert discovery by actual digital marketing strategists with solid digital backgrounds and experience. That means no graduate marketers or great talkers without the know-how. Our rates are still competitive in the marketplace, but with our careful strategy and execution compared to what you get with a ‘package’, although it may be more expensive short-term, it’s designed to drive tangible results.

How do you report?

We use a range of tools, both custom and third-party. In truth though, due to the flexibility of the reporting software we use, we report based on your business’s own KPI’s and success metrics. Contact one of our digital marketing strategists today to find out more and to provide a sample.