SEO for Accountants
Here’s a question for you. How well does your company’s website rank on search engines?
If you answer something like ‘not very well’, then you need to talk to Paperstack.
We are an award-winning digital marketing agency that specialises in accountant SEO services.
Through our expertise in search engine optimisation, we will help your website rank on the first page of Google, Yahoo, and Bing for hundreds of relevant keywords potential clients use when searching online for accounting firms.
This means that if you engage our SEO services, you’ll enjoy greater local online visibility, attract more clients, and continue to grow your revenue in a sustainable manner.
So, if you want your accounting business to improve its website’s performance in search results, please contact us today for an initial consultation.
Why Is SEO Important for Accounting Firms?
According to IBISWorld, over 36,000 businesses in Australia offer professional services within the accounting industry. This represents a lot of competition on a local, state-wide, and national level.
For this reason, search engine optimisation should be an essential part of any company’s digital marketing strategies because it ensures your accounting firm maintains a strong online presence in Google search results.
Prioritising it will naturally drive more high-quality leads and organic traffic to your website, which therefore improves your chances of increasing your ROI and meeting other long-term business goals.
What We Offer: Comprehensive SEO Services for Accountants
At Paperstack, we help our clients achieve much better rankings on search engine results pages through our proven and comprehensive range of accounting SEO services.
All our campaigns are tailored to our client’s individual needs. However, we will develop a successful SEO strategy based on what they are that will deliver outstanding results and help them achieve their goals.
Here is a brief overview of some of the SEO tools and practices we’ll use to boost your Google search rankings.
Local SEO for Accounting Firms
Local SEO is a strategy that aims to improve the online visibility, traffic, and brand awareness of an accounting business for online searches performed with localised target keywords. Typically, they are based around your suburb, town, city, or region and could be something like 'Brisbane Accountant' or 'Tax Return Chermside’.
As part of our local SEO for accountants service, we will optimise your Google My Business profile, build local citations, and create content around target location-based keywords that will attract customers in larger numbers from your geographical region.
Keyword Research and Optimisation
Keyword research is essential to any SEO campaign because it provides valuable insights into what your target audience is searching for online.
When performing this activity, we use Google Analytics, Google Search Console, and various other SEO tools to identify high-converting keywords relevant to accounting services.
Once we have determined them, we will absorb this keyword usage naturally into your CPA firm's new and existing website content.
On-Page SEO
The better your on-page SEO, the easier it is for search engines to analyse the structure and content of your website to determine if it is relevant to a particular search query.
We help you to achieve better search engine rankings and attract more organic traffic by optimising your meta descriptions, tags, headers, content, and internal link-building efforts as part of our comprehensive accountant SEO services.
Technical SEO
For a website to rank on search engines like Google, Yahoo, and Bing, they need to be able to easily crawl and index it.
Technical SEO is a strategy that makes this process quicker and easier by optimising ranking factors like site speed, mobile friendliness, site structure, and structured data.
When done correctly by a specialist SEO agency like Paperstack, it can significantly impact how your site ranks and the levels of organic traffic it attracts.
Some of the technical aspects of your website we modify are site speed, mobile friendliness, HTTPS security, and schema markup.
Content Marketing for Accountants
Every accounting website needs a content strategy that incorporates the target keywords their potential customers are using in online searches.
After performing extensive keyword research, we will create engaging blog posts, guides, and FAQs to educate your clients about the services you offer, which will improve your site's rankings for relevant informational queries.
Link Building and Backlink Strategy
Backlinks play a crucial role in search engine optimisation because they signal to the likes of Google that your website is considered authoritative and valuable to readers and other websites.
Generally, the more websites linking to your site, the better. However, you will get more significant benefits from those that come from one with a high domain authority of over 60, as they are viewed with more kudos from search engines.
As part of our SEO for accountants services, we strategically acquire high-quality backlinks from relevant industry blogs and sites to boost your accounting website's authority.
How Our Accountant SEO Process Works
At Paperstack, we tailor our SEO accounting services to the specific needs and goals of each of our clients. However, our process stays the same.
Here is a breakdown of the process of how we deliver SEO success for them.
Website Audit
After initially meeting with new clients, we conduct a detailed SEO audit that helps us to identify the current performance of their website in search engine results pages.
This process involves analysing all their pages and overall digital marketing strategies to determine what areas can be improved and if there are any potential opportunities to exploit.
Competitor Analysis
Once we have performed the SEO audit, we’ll also analyse your main competitors to find keyword and backlink opportunities that will help your accounting business improve its position in search results moving forward.
Custom SEO Strategy
Having done our due diligence, our SEO experts will create a tailored plan that will be most effective in helping clients achieve their goals and reach more of their target audience.
They will duly run you through the plan to make sure you are happy with the SEO strategies they have developed to improve your accounting firm’s presence on the first page of search engine results.
Implementation and Optimisation
After you have improved the plan, they will implement the on-page, technical and local SEO strategies they conceived to win you more clients and significantly improve your position in search results.
Ongoing Monitoring and Reporting
We will regularly provide you with performance updates to ensure you are fully aware of how effective our efforts have been in improving your listing on local searches and attracting more potential clients.
The information in the reports highlights levels of traffic, rankings in search results, and number of leads, as well as stats on aspects like how many relevant online directories you have been signed up to, how mobile-friendly your website is and how many quality backlinks we have gained for you.
Why Choose Us?
At Paperstack, we offer exceptional accountant SEO services and deliver outstanding digital marketing strategies for all our clients. Here is what sets us apart from our competition.
Industry Expertise
We have conducted several successful campaigns for accounting firms that have engaged our SEO services.
While working with them, we have developed an in-depth knowledge of the challenges involved in helping our client’s sites rank better in a competitive industry, as well as a proven track record of success in doing so.
Transparent Reporting
We understand that our clients want to see results from our accountant SEO services.
That is why we are committed to providing them with regular updates and reports that keep them informed as to the progress we are making in achieving their goals.
Frequently Asked Questions
How long does it take to see results with SEO?
SEO is not a quick fix but rather a long-term strategy to ensure your website ranks as highly as possible on search engines like Google, Yahoo, and Bing.
If a professional SEO company like Paperstack performs your search engine optimisation, it usually takes three to six months to see a significant improvement in your website’s rankings across most of your pages. However, this depends on how well your website is currently performing, the level of competition you face, and what work needs to be done.
Before beginning any accounting SEO services work, we will always present you with a transparent quote to approve first.
Why is local SEO important for accountants?
Along with Google ads, social media marketing and an effective content strategy, local SEO should be integral to your digital marketing plan.
Without investing resources into improving it, you will struggle to maintain a strong online presence in the local searches potential clients make about your accounting services.
In short, you will have less chance of being seen online by those who are looking for what you offer as your core business.
Can SEO help me get more leads for my accounting firm?
Yes, absolutely!
Effective SEO strategies such as optimising your Google Business profile, writing guest blog posts, and making your site more mobile friendly can supercharge the visibility online of your accounting firm’s website.
This will naturally result in you receiving more website visitors and leads for your business.
Ready to Take Your Accounting Firm to the Next Level?
If you are serious about improving your website’s SEO performance on Google and other search engines, the best way to do this is to work with Paperstack.
Our team of SEO specialists will deliver tangible results that will increase your online traffic and, ultimately, attract plenty of new clients for you.
However, we can’t do this if we don’t know who you are, so please contact us today for a free consultation to discuss your needs.
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