▲ Now tracking visibility across Google, ChatGPT, Perplexity, Claude, Gemini & AI Overviews
2 min
Shed Living
Ecommerce
Kool Beanz
Combined senior SEO experience across the team
Global Search Awards finalists, three years running
Google Partner & Bing Partner certified
SEO Lead · Managing Director
At Paperstack, we’ve helped countless businesses across Cairns and Far North Queensland climb the search engine results pages with tailored SEO strategies that work. Whether you’re a small local business or an established enterprise, our SEO specialists use tried-and-tested services, technical SEO, on-page optimisation, content strategy and link building, to drive long-term organic growth.
Unlike other agencies, we don’t believe in one-size-fits-all. Our senior SEO specialists take time to understand your business objectives, analyse your current rankings, and audit your website before recommending a strategy. We then translate that into a clear, prioritised roadmap, with KPIs you can hold us to, and a benchmark report so you can see exactly what changes from month one.
From audits and keyword research through to top-quality content production and authority-building backlinks, every part of your campaign is handled by senior SEO specialists. No graduate marketers. No handoffs to junior account teams.
Paperstack · 2026
16pp
Crawl, render, index, perform. The plumbing that lets every other lever pull. Done well, it’s invisible. Done badly, no amount of content or links can save you.
Match the search intent, then prove it with structure, signal and authority. The highest-leverage lever in organic, and the discipline most agencies still get wrong.
Authority that holds up to scrutiny. Editorial links, digital PR, niche partnerships, and the unsexy work of cleaning up the citations you already have.
01
Get found by Melbourne customers right when they’re searching. Map pack, Google Business Profile, citations, geo-targeted keywords and reviews.
02
Get cited in ChatGPT, Perplexity, Claude, Gemini and Google’s AI Overviews. The next layer of search visibility, treated as a first-class service.
03
Shopify, BigCommerce, WooCommerce, Magento, Salesforce. Category architecture, faceted nav, product schema, and SEO that reports against revenue.
04
Hreflang done properly. Multi-region, multi-language strategies that actually deploy. Rank in markets beyond Australia.
05
The back-end for agencies. Senior SEO delivery under your brand, on your timeline, sold to your clients.
06
Replatforming, redesigns, domain changes. Don’t let a migration destroy years of SEO work. We’ve done hundreds.
We use third-party and proprietary tools to audit your Adelaide site, technical SEO indicators, on-page health, backlink profile. Benchmark report on day one.
We get to know your business, set clear KPIs against your growth targets, and build the SEO strategy on the back of those findings.
We’re not only experts in strategy, we look after every aspect of implementation, end-to-end. Technical fixes, on-page changes, content, link acquisition.
Plain-English reporting that a CFO can read. We refine the strategy as algorithms, competitors and your business evolve.
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