ROAS, ROAS, ROAS

Is there anything more important than Return-On-Ad-Spend? Debatable, but at the end of the day, dollars back in your pocket is what keeps the bills paid. Whilst creating campaigns with alternate goals is important and part of most strategies, the real prize is building audiences that convert. We understand the metrics that matter.

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FAQs

Yes, social advertising remains highly effective for businesses seeking to reach and engage their target audiences. With the ever-growing user bases and advanced targeting capabilities of platforms like Facebook, Instagram, Twitter, LinkedIn, and others, social advertising offers unparalleled opportunities to connect with potential customers at various stages of the buyer’s journey. From raising brand awareness to driving website traffic, generating leads, and promoting products or services, social advertising allows businesses to deliver targeted messages to specific demographics, interests, and behaviors.

The cost of social advertising varies depending on factors like platform choice, targeting options, ad format, and campaign objectives. Generally, businesses can start with budgets as low as $5 per day but may need to invest more for larger audiences or more competitive industries.

The best social media channels to advertise on depend on your target audience and marketing goals. However, popular platforms like Facebook (Meta), Instagram, and LinkedIn often offer diverse audiences and robust advertising options suitable for various businesses.

Success in running social ads is typically measured through key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, engagement metrics (likes, shares, comments), return on ad spend (ROAS), and overall campaign reach and impressions.

Yes, social advertising remains highly effective for reaching and engaging target audiences, driving conversions, and achieving marketing objectives.

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“Paperstack have been a strategic partner to Upstate for several years and are an indispensable part of the team. Their digital marketing camapigns have delivered consistent member growth for existing and new studios, whilst building the Upstate brand.”

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