Social Media Advertising

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ROAS, ROAS, ROAS

Is there anything more important than Return-On-Ad-Spend? Debatable, but at the end of the day, dollars back in your pocket is what keeps the bills paid. Whilst creating campaigns with alternate goals is important and part of most strategies, the real prize is building audiences that convert. We understand the metrics that matter.

PLATFORMS WE WORK WITH

Reddit

Our Clients

We’ve played a pivotal role in catapulting renowned brands to even greater heights.

Our Services

LinkedIn

With LinkedIn's vast network of over 700 million professionals, it's a prime platform for B2B marketing. Our tailored LinkedIn campaigns aim to boost brand visibility, attract quality leads, and foster industry connections, helping drive engagement and business growth.

TikTok Ads

With LinkedIn's vast network of over 700 million professionals, it's a prime platform for B2B marketing. Our tailored LinkedIn campaigns aim to boost brand visibility, attract quality leads, and foster industry connections, helping drive engagement and business growth.

Pinterest Ads

With LinkedIn's vast network of over 700 million professionals, it's a prime platform for B2B marketing. Our tailored LinkedIn campaigns aim to boost brand visibility, attract quality leads, and foster industry connections, helping drive engagement and business growth.

Creative Design

Our social media ads are eye-catching and designed to stop the scroll. We use creative elements that resonate with your target audience, whether it's bold colours, playful illustrations, or humour-infused animation. We don't just inform, we captivate, ensuring your message lands firmly in their minds.

Facebook

With over 2.86 billion users, Facebook is considered to be one of the most effective advertising tools in 2021. Our deep understanding of Facebook Ad Manager paired with our ability to create compelling, relevant ads will deliver you superior results, driving direct return on investment for your business.

Instagram

With over 30% of users using Instagram to purchase products, the platform is considered an extremely effective conversion tool. We can help you plan Instagram campaigns which increase brand awareness, drive traffic to your website or app store, and lead directly to sales or downloads.

Case studies

Studio Legal

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Shed Living

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Upstate Studios

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Jackson Miles

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FAQs

Yes, social advertising remains highly effective for businesses seeking to reach and engage their target audiences. With the ever-growing user bases and advanced targeting capabilities of platforms like Facebook, Instagram, Twitter, LinkedIn, and others, social advertising offers unparalleled opportunities to connect with potential customers at various stages of the buyer’s journey. From raising brand awareness to driving website traffic, generating leads, and promoting products or services, social advertising allows businesses to deliver targeted messages to specific demographics, interests, and behaviors.

The cost of social advertising varies depending on factors like platform choice, targeting options, ad format, and campaign objectives. Generally, businesses can start with budgets as low as $5 per day but may need to invest more for larger audiences or more competitive industries.

The best social media channels to advertise on depend on your target audience and marketing goals. However, popular platforms like Facebook (Meta), Instagram, and LinkedIn often offer diverse audiences and robust advertising options suitable for various businesses.

Success in running social ads is typically measured through key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, engagement metrics (likes, shares, comments), return on ad spend (ROAS), and overall campaign reach and impressions.

Yes, social advertising remains highly effective for reaching and engaging target audiences, driving conversions, and achieving marketing objectives.

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“Paperstack have been a strategic partner to Upstate for several years and are an indispensable part of the team. Their digital marketing camapigns have delivered consistent member growth for existing and new studios, whilst building the Upstate brand.”

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Gail Asbell

Upstate Studios

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