Tik Tok
Ads Agency
Why Invest in TikTok Advertising?
TikTok might be the third largest social media platform in Australia behind Facebook and Instagram. But it is still used by almost ten million people. For companies, this represents a massive target audience, particularly for those whose products target Gen Z and millennials.
On a broader level, advertisers can potentially engage an audience of over 1 billion users, which can seriously boost their brand visibility if their videos go viral.
Additionally, it allows them to drive conversions and sales with short-form, highly engaging content in a more cost-effective way than other social media platforms.
Why Partner with Paperstack for TikTok Ads?
If you want to improve your performance for or exploit the potential of TikTok Ads, Paperstack has the skills, knowledge and experience to help you do that.
We pride ourselves on being one of the best social media marketing agencies in Australia with a point of difference from others that includes:
- A proven track record of success in managing TikTok campaigns across several industries.
- An expert team comprising some of the leading creative strategists and ad specialists in the business.
- The unwavering commitment to maximising ROI through a data-driven approach.
- A detailed and in-depth understanding of TikTok’s trends and algorithm.
Our Comprehensive TikTok Ads Services
For our clients, we offer a range of TikTok advertising services that are specifically designed to help them achieve their social media marketing objectives. They include:
Developing innovative TikTok Ad campaigns that provide you with the best ROI in alignment with your goals.
Thoroughly researching your desired audience to ensure precise targeting.
Creating engaging videos that will resonate with your target audience on TikTok.
Arranging collaborations with influencers who have a high number of followers
Launching, monitoring, and optimising your TikTok ads to ensure optimal performance.
Providing clients with easy-to-understand reports featuring metrics that highlight the success of the campaign.
Achieving Business Growth with TikTok Ads
Our team of social media advertising experts have a proven track record of helping businesses achieve outstanding growth through TikTok ads.
Through our strategies, we can help you to:
- Increase your company’s brand awareness with viral content.
- Significantly boost your website traffic and app downloads.
- Generate strong leads and consistent sales through targeted advertisements.
- Build a loyal community of users who will engage with your brand through the use of authentic storytelling.
Overcoming Challenges in TikTok Advertising
For less experienced digital marketing agencies, TikTok advertising can present them with several challenges. They include:
- Creating relevant content that aligns with TikTok’s culture and resonates with its users.
- Keeping up-to-date with the latest trends on its dynamic and fast-moving platform.
- Optimising TikTok’s adverts in the most effective way to maximise reach.
- Successfully tracking ROI.
To overcome these challenges, Paperstack uses a specific range of tools that help us to create engaging content that aligns with the platform’s trends, and gets it viewed by more of your target audience.
We also monitor their performance closely and modify the campaigns based on data insights.
Our Proven TikTok Ads Methodology
The TikTok advertising campaigns we run for our clients will differ depending on their objectives, but the process we adopt stays the same.
Here is an overview of how we will deliver results that will maximise your ROI.
Initial Consultation
We will conduct an introductory meeting to understand what you want us to achieve and how effective your current TikTok advertising strategy is if you currently have one.
Analyse Trends
After the initial meeting, the next stage is to research viral videos and campaigns to determine trends that can be leveraged for your campaigns.
Creative Brainstorming
Drawing upon inspiration from current viral videos, we develop attention-grabbing concepts and create eye-catching videos that are in keeping with your brand and objectives and can be used for advertising purposes.
Ad Campaign Setup
When the videos have been made, we will launch ad campaigns that have been optimised to give them the best chance of going viral on TikTok’s unique format.
Continuous Optimisation
Our team will constantly analyse the ad campaign’s performance metrics and refine them appropriately to improve their chances of success.
Regular Reporting
Regularly, we will provide you with a progress report of how well your campaign has performed in easy-to-understand, bite-sized metrics.
Frequently Asked Questions (FAQs)
What types of businesses benefit from TikTok ads?
In our experience, many businesses can benefit from TikTok ads, including those in the beauty, fashion, food and beverage, and gaming industries.
As the platform has a high reach among Gen Zs and Millennials, it might also be ideally suited to companies that target products and services to this audience.
How do TikTok ads compare to other platforms?
Compared to other platforms like Facebook and Instagram, TikTok ads tend to focus more on engaging short-form video content.
For this reason, it often results in lower cost-per-thousand-impressions (CPM) and a higher potential for viral reach, which makes it a very attractive option for companies who want to target and raise brand awareness among younger demographics at a relatively low cost.
What’s the budget requirement for TikTok ads?
The minimum budget TikTok imposes for their ads is $20 per ad group and $50 per campaign.
They also allow you to set a lifetime budget, the formula for which is $20 multiplied by the number of scheduled days.
Can you help us collaborate with TikTok influencers?
We can certainly try!
We can’t guarantee they will agree to collaborate with you, but we can certainly reach out to them. Additionally, we have our own pool of TikTok influencers that we can call upon for collaborations.
Ready to Go Viral on TikTok?
TikTok ads provide businesses with the potential to expose their brand to a wide audience very quickly.
At Paperstack, we have a highly skilled team of social media and digital marketing experts who can deliver high-impact and tailored campaigns that provide you with a huge ROI.
So, why not call us today to find out more about how we can help you get noticed on the platform?
