SEO for Lawyers
Do you need an SEO campaign that will boost your search engine rankings?
Then, you need to talk to Paperstack.
We provide expert law firm SEO services for lawyers across Australia and have a proven track record in improving the search engine optimisation performance of our clients.
Possessing over 20 years of experience in the industry, our team focuses on delivering results.
Through our SEO efforts, you will enjoy a stronger online presence and a raised profile for your legal professionals, which will get you noticed ahead of other law firms and attract more clients.
Attract Clients and Build Your Firm’s Online Presence with Law Firm SEO Services
According to the most recent statistics from the ABS, more than 792,600 legal assistance services were completed across Australia in 2022-23. This means there are a lot of law firms looking for prospective clients.
As upwards of 80% of people use search engines to research products or services before making a decision, it is easy to see why the position of a law firm’s website is so crucial.
That is why implementing good search engine optimisation plans, including those that boost your local SEO rankings, is so important: it improves your visibility in a crowded marketplace.
At Paperstack, we offer lawyer SEO services that not only get your firm seen much higher up in search engine results but also provide you with quality leads through organic traffic from your target audience.
If you want to improve your law firm’s website visibility, please contact us today to find out more about how we will help you achieve this goal.
Why is SEO Essential for Lawyers?
For decades, thousands of law firms in Australia have built successful businesses without relying on SEO services. So, it is understandable that you might be questioning if it is worth enlisting the help of an SEO agency like Paperstack.
However, investing in law firm SEO is essential in the modern business landscape for several reasons. Here are some reasons why.
Build a Strong Online Presence in the Legal Sector
A law firm’s website is an essential part of their marketing mix. Not only does it allow the company to showcase its services, credentials, and proven track record (through case studies and testimonials), but it also provides potential clients with a way to directly communicate with them.
However, without a strong online presence, it won’t be as effective as it can be, which is why you need SEO experts like us to improve your visibility through higher search engine rankings.
The legal services industry is very competitive, with thousands of companies vying for first-page listings on Google, Bing, and Yahoo.
So, by investing in search engine optimisation as part of your law firm marketing, you will give yourself every chance to do so.
Attract High-Value Clients Through Targeted SEO
SEO for lawyers is all about attracting the interest of those who need and, therefore, are looking for a law firm that offers the specific legal services they require.
To facilitate this, it is vital to adopt a content marketing strategy based on proper keyword research of the search terms they are using.
This targeted SEO strategy ensures you receive more relevant enquiries from high-value clients.
Outpace Competitors in Search Rankings
If you were to type ‘Sydney Family Lawyer’ or ‘Criminal Lawyers Brisbane’ into Google, you’d notice hundreds of pages of search results come up.
Unfortunately, most prospective clients won’t research much past the first one, which is why it is so important for your website to rank as highly as possible on it.
The law firm SEO services offered by Paperstack will supercharge the position of your website on all searches clients do. This gives your company’s most relevant web page every chance of being seen ahead of your competitors.
Our Proven SEO Strategies for Lawyers
At Paperstack, we pride ourselves on offering world-class SEO services to any size of law firm within the legal industry. Here are some of the proven ways we can help your company.
Customised Strategies for Law Firms
We understand that every legal firm is different. That is why we do not offer a one-size-fits-all solution.
Instead, we develop a tailored SEO campaign around the various services you offer, i.e., personal injury or family law, that are designed to meet your business goals.
These SEO strategies include keyword research and audience targeting, which ensures your law firm site provides the right potential clients with the information they want to read, thanks to its improved online visibility.
Technical SEO to Enhance Site Performance
Technical SEO can be pretty complicated. However, it centres around aspects like the structure and speed of your site, how mobile responsive it is, and its schema markup.
These all impact the user experience and are important ranking factors for search engines. Therefore, it is vital to ensure they are optimised as well as they can be.
At Paperstack, we are technical SEO experts. So you can rest assured that we'll take care of this side of things for you.
Local SEO Services to Dominate Regional Markets
Even though you might be a national law firm, it is important to focus on local SEO practices across all the destinations you serve. By doing this, you'll attract more potential clients to regional or suburban offices, which will strengthen your business overall.
As part of our local SEO for lawyers, we optimise your Google Business Profile and research the best local-related keywords to use in your content. This will give your website more chances of being seen ahead of other legal practices.
Content Marketing That Educates and Converts
Content marketing should be a crucial part of every business's digital marketing strategy. But especially for the legal profession.
For a start, it is an excellent way to enhance your law firm's credibility because many people are unfamiliar with their constitutional rights or the federal laws in Australia. Therefore, it is a terrific way to educate them on various matters.
Additionally, most law firms don't do this. But content marketing provides a fantastic way to grow your web presence by publishing authoritative blogs, FAQs, and resource pages that build trust and boost your website's rankings.
As an SEO agency with extensive experience working with numerous law firms in Australia, we will create compelling, keyword-rich, and informative content that resonates with your target audience.
Common Challenges for Law Firm SEO (and How We Solve Them)
Is your law firm struggling to build a meaningful online presence? Well, usually, there is a very good reason for this. More often than not, it is because of the following
Lack of Website Traffic
In Australia, the law firm with the most substantial website presence gets hundreds of thousands of website views every week. There are several reasons for this, including their having published more content and regularly promoting it on social media, as well as the user-friendliness and tone of their site.
However, at the core of this success is outstanding search engine optimisation, which means their pages are getting seen more often than their competitors.
If your Google Analytics reveals that traffic to your website is very low, the reason most probably is that it contains weak content that has not been optimised properly.
At Paperstack, our SEO services for lawyers will help your law firm rank significantly better and generate more organic traffic.
Inconsistent Lead Generation
Your law firm’s website should provide you with a steady stream of high-quality leads. If it doesn’t, then you are missing out on a huge opportunity.
Our SEO agency will implement a range of online reputation management strategies that will help you achieve more qualified enquiries on a regular basis from both local clients and your wider target audience.
These include digital marketing, client reviews, and link building.
High Competition in Search Rankings
As mentioned at the top, there are thousands of companies operating within the legal industry in Australia. That is why SEO strategies for law firms need to be planned, implemented, and managed by SEO experts like Paperstack.
In crowded markets, it takes a lot of skills, vision, and experience to compete effectively with companies who have a more established web presence. Therefore, you need to adopt a strategic, short-, medium-, and long-term approach to improving your search rankings.
Our Comprehensive Law Firm SEO Process
While all our campaigns are different, when it comes to providing SEO for lawyers, we’ll get you the best results by working to a comprehensive process. This can be summarised as follows:
Discovery and Website Audit
After we have initially met with you to understand your goals, the next thing we will do is perform an in-depth audit of your website and digital marketing.
This extensive process will involve analysing how all your web pages rank against your competitors, where your web traffic is coming from and what weaknesses they have in relation to technical SEO.
From this audit, we will be able to draw up a plan of how we can best optimise your site to improve your search engine rankings.
Strategic Keyword Research
Strategic keyword research is an essential part of the SEO for law firms service we offer.
Identifying the most regularly used and highest-converting keywords—specific to the legal industry—that people type into search engines gives us the best chance to help your website to rank better.
That is because it enables us to create new and optimise existing content in a way that best meets and answers a person's search intent.
At Paperstack, we use a number of strategic SEO tools to find these keywords and understand how many people are using them.
On-Page and Technical SEO Implementation
SEO for law firms goes beyond simply writing good content. It also involves on-page technical SEO that improves the rankability of your site.
This includes ensuring the structure of your web page is correct, the title tag has been optimised, and you have high-quality internal links, which our experienced team will do for you.
Link Building with Legal Authority Sites
Backlinks from reputable sources, such as government, educational, or legal websites are important because they build trust among your readership.
The more high-quality backlinks you have from other authority sites the better, as these will give you significant link juice that will help your site rank higher.
Monthly Reporting and Continuous Optimisation
It is very important to track the effectiveness of all SEO campaigns because you need to know what is working and what is not, and by how much it has improved your website's performance over time.
At Paperstack, we track a wide range of data metrics to give you the best possible snapshot of our results. They will be reported to you on a monthly basis, and doing this allows us to make regular adjustments to produce even better results for you.
What Sets Us Apart from Other Legal SEO Agencies
With so many other agencies offering SEO for lawyers, you are probably wondering what sets Paperstack apart from the rest. Well, here are three significant points of difference we have over others.
ROI-Driven Campaigns
We know you want to see results. That is why we focus on conducting ROI-driven campaigns that can be easily measured.
Therefore, if you want the lowdown on metrics like what has the increase in leads been, how many more web hits have you been getting and are you ranking higher than before for specific search terms, we’ll be able to tell you.
No Lock-In Contracts
At Paperstack, we don’t believe in locking you into contracts. We, of course, want you to be our client for as long as possible. But we give you the peace of mind of not having to make a long-term contractual commitment.
Dedicated Legal SEO Specialists
We are blessed to have an excellent team who possess in-depth knowledge of the legal industry and what is required for best practice lawyer SEO. With them running your campaign, you can rest assured that the search engine optimisation of your business website is in good hands.
Frequently Asked Questions
Why is SEO important for law firms?
Many potential clients do not know who to contact when they need legal services. That is why they perform a web search to find a suitable company in their area.
If your law firm’s online visibility is poor, you have much less chance of being seen by them, which is why you need to invest in SEO to improve your position on search engine results pages.
How much does SEO for lawyers cost?
The cost of our SEO for law firms service depends on the scope of work you want us to do.
In the first instance, we will provide you with a free and comprehensive website audit that identifies the areas where you can improve your search engine rankings.
From this, we will devise a customised SEO strategy, to which you’ll be given a clear and transparent quote with no hidden fees. Once you approve it, we will begin the work.
How long does it take to see results?
Search engine optimisation is an investment that can take between three to six months to see significant improvement in your online visibility and search results listings. Often, this is because this is how long it can take for search engines like Google and Bing to index new and updated pages.
That said, thanks to the on-page and off-page optimisation we do, you could see a boost to some of your pages pretty quickly.
Can I do SEO for my law firm myself?
While you can do the SEO for your law firm’s website yourself, your search engine optimisation efforts probably won’t be as successful as those of our team, who are experts at improving search engine rankings.
Additionally, the more time you spend improving your law firm’s online presence, the less time you devote to providing your clients with the lawyer services they need.
Get Started with Paperstack—Your Local SEO Partner
Through our expertise in technical SEO, high-quality link building, and local SEO, we will help you increase website traffic and improve your law firm’s online visibility.
We do not insist on signing you up to lock-in contracts. However, what we do provide you with is an in-depth audit of each web page on your site.
This allows us to develop a comprehensive SEO strategy that focuses on bringing you SEO success and more potential clients through enhanced local search results and better digital marketing.
So, if you want to improve your law firm SEO, please contact us today to schedule a consultation.
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