SEO for Dentists
Helping Dentists Build a Thriving Online Presence on Search Engines
According to the Australian Institute of Health and Welfare, there are over 26,000 registered dental practitioners in Australia. Between them, they work in more than 7,000 practices, which means the industry is a very crowded marketplace.
That is why you need to enlist the services of a dental SEO agency like Paperstack to get your website noticed.
With our expertise in search engine optimisation and SEO marketing, we specialise in helping dental services like yours improve their online visibility and increase brand awareness among prospective patients.
So, if you are not featuring as highly in search engine results pages as you would like to, please contact us today to find out how we can transform the performance of your website.
Why SEO is Crucial for Dental Practices
If you typed ‘dentist near me’ into Google, you would find that almost 100 different dental practices come up in the search engine results pages.
Should yours not feature within the top half of the first page listings, there is a good chance you won’t get seen by people looking for the services you offer in their area.
While the numbers might vary, the same principle applies to any town, city, or region in Australia, which is why dental search engine optimisation is so important.
When configured properly by an experienced dental SEO agency, your appearance on search engine rankings will be significantly boosted. In turn, you will benefit from this in the following ways:
Increase Patient Appointments with Targeted SEO
When patients search for a dental clinic online, they use a keyword phrase. This could be the aforementioned ‘dentist Sunshine Coast’ or something more specific, like ‘Dental Implants Toowoomba’ or ‘Emergency Dentist Coolangatta’.
As part of our dental marketing strategies, we use special SEO techniques to identify the most popular high-intent keywords patients type into search engines. We then optimise your site accordingly to give them a better chance of seeing it and, therefore, making an appointment.
Improve Your Practice’s Online Visibility
If your dental website has a strong online presence on the first page of Google, particularly for local searches, it will get seen by more patients. At the same time, they will also have more trust in your brand due to the perception that a company must be good if it appears so highly in search rankings.
Compete Effectively in the Dental Industry
The great thing about dental SEO is that it can be a very good leveller. It doesn’t matter if you are a significant practice with multiple locations around the country or a tiny one that you run on your own; anyone can rank on the first page of Google.
All you need is good-quality content and a robust search engine optimisation strategy, best provided by a dental SEO company like Paperstack.
So, just because the market is ultra-competitive, it doesn’t mean your dental website can’t feature highly in search results.
Our Proven SEO Strategies for Dentists
At Paperstack, we offer several proven dental SEO services that have helped our client’s web content rank higher in organic search results and attract more relevant online traffic. Here are some of the main strategies we employ.
Comprehensive Keyword Research
As previously mentioned, a big part of our SEO for dentists strategy is identifying high-intent keywords that people type into search engines like Google, such as "emergency dentist near me" and "gum disease symptoms".
Once identified, these relevant keywords are integral to the rest of our SEO efforts.
Local SEO to Dominate Regional Markets
If your practice only operates from one venue or suburb, it is crucial for us to focus on our local SEO services.
This includes optimising your Google Business Profile and presence on Google Maps, attracting more online reviews, and building up your local citations.
By doing these activities, you will go a long way towards dominating your local search results, which should lead to more enquiries from prospective patients and, therefore, appointments.
On-Site SEO Optimisation
Onsite optimisation involves enhancing aspects of your website that directly improve its position in SERPs (search engine results pages).
It focuses on making your structure and content more relevant and accessible to search engine crawlers and involves optimising aspects like page titles, meta descriptions, image alt text and keyword usage.
We also make your website as search-engine-friendly as possible by creating a more relevant internal link structure and strengthening your overall site architecture.
High-Quality Content Marketing
As dental SEO specialists, we excel in producing high-quality content for blogs, resource pages, and FAQs, which form a massive part of our local SEO campaign strategy for dentists.
The content we produce for them is based on the relevant keywords we identified, which enables them to enjoy higher rankings on search engine results pages and reach a wider audience of prospective patients.
Technical SEO for Seamless Performance
Technical SEO is a complicated process where we use specific SEO tools to optimise the backend structure and technical elements of a website. This includes its site speed, schema markup and ensuring it is mobile responsive.
It is an essential task best conducted by dental SEO experts like Paperstack and ensures your site can be more easily crawled, understood, and indexed by search engines, which ultimately improves its visibility and ranking in search results.
Common Challenges for Dentists in SEO (And How We Solve Them)
Unlike search engine optimisation for other industries, dental SEO presents some tough challenges that must be overcome to run a successful campaign. Some of the main ones include the following:
Low Online Visibility
Due to the intense competition in the industry, content that does not target user intent and improper optimisation, many dental websites don’t rank very well on search engines. Subsequently, they are simply not seen by their target audience, unless you run Google ads.
Paperstack overcomes this issue by using Google Analytics to establish how well your website is currently ranking and applying various strategies in our dental SEO services to improve its overall position on search engine pages.
Attracting the Right Patients
Often, the website traffic a dental practice gets is irrelevant, sometimes coming from people who live in different geographical regions to the one you operate in.
While it is good to enjoy a high number of website visitors, it is even more essential to attract the right people to your website, i.e. prospective patients.
At Paperstack, our team of SEO and dental marketing experts excels at doing this through precise targeting and keyword research that gears your content to the right people.
High Competition in Local Searches
In the dental industry, there is extremely high competition, particularly for local searches using keywords like ‘Brisbane Dentist’. Therefore, if your website has not been configured or optimised as well as it can be, you might struggle for online visibility.
By focusing on local SEO for dentists, we help you maintain a strong online presence and improve the brand recognition of your dental business.
What Makes Our Dental SEO Services Unique?
SEO for dentists is not easy, and unfortunately, not everyone has the expertise or experience to provide effective dental SEO services to clients.
At Paperstack, though, we have compiled a rockstar team of dental marketing and SEO experts who have a proven track record in transforming the performance of our client’s website.
Here is what makes our services unique from other SEO companies.
ROI-Driven Campaigns Focused on Patients
We pride ourselves on being results-driven. As such, we measure specific actions, such as increased phone or website enquiries and new patient appointments for our clients, that highlight how effective our SEO marketing campaigns are currently being.
Expertise in the Dental Industry
We have worked with several dental practices in Australia. Subsequently, we have in-depth knowledge, expertise, and a proven track record in providing outstanding SEO services for dentists that provide them with an excellent ROI.
Transparency with No Lock-In Contracts
Paperstack believes in complete transparency for our website SEO services. That is why we do not insist on our clients signing up to lock-in contracts.
Instead, we are committed to earning your trust by helping you meet your objectives and letting the quality of our work be the reason why you choose Paperstack to deliver your dental SEO strategy.
Our Comprehensive Dental SEO Process
For all our dental clients, we offer tailored solutions based on their needs. However, while the specifics of our campaigns might differ, the process we adopt remains essentially the same.
Here is an overview of the dental SEO work we do for them.
Audit and Research
After initially meeting with you to discuss your needs and objectives, we will conduct a thorough audit of your website. This aims to determine a baseline of how well it is configured and performing against your competitors and outlines what needs to be done to help you achieve your goals.
During this stage, we will also perform keyword research to determine what search terms your potential patients are using and devise a dental SEO strategy around them.
Optimise Your Website
Fully optimising your website is a crucial part of our dental SEO services. To help you get crawled, indexed, and ranked sooner on search engines, we conduct a range of activities, including on-page SEO, technical fixes, and ensuring your site’s design is user-friendly.
Build Local Authority
A key component of local SEO for dentists is to build your authority in the town, suburb, or geographical area where you are based.
We help you achieve this by optimising your Google business profile, encouraging more existing patients to write good online reviews about your services, creating citations, and organising backlinks with prominent and relevant local businesses.
Monitor, Report, and Adjust
We regularly monitor the progress of our SEO strategies through Google Analytics reports to determine how successful they are and modify them accordingly to increase our client’s ROI.
Frequently Asked Questions About Dental SEO
Why is SEO important for dentists?
Search engine optimisation should be integral to any dental practice’s digital marketing strategies. Without investing in SEO services, your website’s content will not be seen prominently in searches performed by potential patients.
This means you will miss out on attending to new patients who are actively looking for the treatments, remedies and care you offer.
How much does dental SEO cost?
The cost of SEO for dentists will depend on several factors, including the current performance of your dental website, the level of competition you face, and what you are trying to achieve.
As we offer tailored solutions to our clients and not generic ‘one-size-fits-all’ options, it is very difficult for us to list a specific price for the dentist SEO services we offer on our website.
That said, we always provide our clients with a full and transparent quote that clearly outlines the cost of the dental SEO campaign we run for you, and we won’t start any work until you approve it.
How long does it take to see results?
Due to the level of competition in the dental industry, it can take some time to see significant dental SEO results for your whole website.
Indeed, it is not uncommon to take between three to six months to notice tangible and abiding changes to your search engine rankings, partly because it can take time for search engines like Google, Bing, and Yahoo to crawl and index new or updated pages on your site.
That said, for pages associated with particular keyword searches with low competition, it is not uncommon to see marked improvements within a couple of weeks.
Can I do SEO for my dental practice myself?
Yes, you can do the search engine optimisation for your site, and there are several SEO tools you can use to help you.
However, some aspects of it, such as technical SEO, Voice SEO or multi-channel marketing, can be quite complicated, which means you can invest a lot of time and effort and still not see noticeable improvements to your website’s performance if you don’t use dental SEO experts like Paperstack.
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