SEO for Aged Care
Paperstack is a leading provider of search engine optimisation services for aged care businesses in Australia.
Why SEO Matters for Aged Care Services
According to the Gen Aged Care Data, just under 3,200 aged care providers deliver care to seniors nationwide through 9,300 different services.
This means that while older Australians have more choice than ever regarding who can offer them the services they need, for the businesses that operate in the aged care sector, there is more competition than ever.
That is why it is essential for them to increase the online visibility of their website in search engine results. Doing this not only helps them attract the right audience but also builds trust in their ability to deliver the services they offer.
For this reason, improving your search engine optimisation should be a significant part of your digital marketing strategy moving forward. And that is where Paperstack comes in.
We are experts in aged care digital marketing and can implement comprehensive SEO strategies and content marketing campaigns that will not only provide you with a very strong online presence but also attract a lot more potential clients.
Please contact our friendly team to learn more about our tailored strategies or to arrange for us to carry out a free SEO audit of your website’s performance.
What Makes the Aged Care Industry Unique?
The aged care industry in Australia provides older people with personalised support to help them maintain a good quality of life and overall independence. Here are some things you should be aware of.
Trends Shaping Aged Care in Australia
At present, the aged care marketplace is being shaped by several concurrent trends. They include an increasing demand for aged care services, the growing complexity of care needs, and a rising preference for independent living.
Additionally, the industry is faced with several labour constraints that can influence its overall performance.
Challenges for Aged Care Facilities Online
Providers of aged care facilities and services have to negotiate a number of challenges online. One of the main ones is that they are competing for online visibility against more established players.
At the same time, they must also balance being cost-effective with delivering quality care and being able to attract talent in a very competitive marketplace.
How SEO Can Help Aged Care Providers
A website’s ranking is determined, in significant part, by the degree to which it has been optimised for search engines.
SEO is important because it helps search engines understand more clearly what your site is about and who best to show it to.
Through our SEO efforts, Paperstack can ensure more of your target audience sees your website when people search online for the services you provide.
Here are some of the main ways search engine optimisation can strengthen your online marketing and aid your business growth.
Unlocking the Benefits of SEO
When properly managed by an experienced SEO agency, businesses within the aged care industry can benefit in several ways from improved search engine optimisation. They include the following:
- Higher rankings on search engines for all your web pages
- Attract a more relevant audience to your content
- Increased website traffic and leads
- Greater levels of credibility and trustworthiness because of your content
- More cost-effective and sustainable marketing solution
Our Proven SEO Strategies for Aged Care Services
At Paperstack, we pride ourselves on being an SEO agency that delivers outstanding results for aged care companies. Here are some of the proven SEO strategies we implement for our clients.
Comprehensive Keyword Research
We conduct comprehensive research that identifies the best long-term keywords that people are using as search terms for the services your business offers. This gives us a better understanding of audience intent and can be used to curate informative content based around these terms that will target them.
On-Page Optimisation for Your Website
On-page optimisation is the process of improving the overall content and structure of a website.
It can take several forms, including optimising the meta descriptions, titles, and tags of each page of your site, reducing image sizes, improving the page speed, making the content more user-friendly, and a range of other technical SEO enhancements.
While it can be a time-consuming and complicated process, on-page optimisation is a good way to achieve faster SEO success.
Local SEO to Attract Nearby Clients
To attract new clients in your suburb and region, it is vital to leverage local SEO strategies.
Optimising your Google Business Profiles, increasing the number of customer reviews you have, and building up high-quality citations are just some of the ways we will help you to do this.
Content Marketing to Build Authority
If you want your website to dominate the aged care digital landscape, you must build a reputation as an authority. The best way to facilitate this is by creating exceptional content that satisfies user intent, which we can do through educational blog posts, FAQs, and informative service pages.
Technical SEO for Seamless User Experience
The performance of your website is a major ranking factor. With our SEO expertise, we will ensure yours is up to the mark with fast load times and mobile responsiveness and complies with web content accessibility guidelines.
Building Trust with Reviews and Testimonials
It is vital that potential customers trust your business because if they don't, then they won't engage your services. We'll help to enhance your credibility by highlighting positive client experiences through success stories and customer feedback.
8 SEO Tips for Aged Care Providers
We always recommend you enlist the help of a dedicated team of SEO specialists like Paperstack to improve your website’s ranking. But if you want to try and do this on your own, here are eight areas providers of aged care services should focus on.
- Do Keyword Research for Niche Queries
- Leverage Local SEO to Increase Visibility
- Highlight Positive Reviews on Your Website
- Create Informative Blog Content for Your Audience
- Use Video Content to Showcase Your Facility
- Make Your Website Accessible to All Users
- Build Backlinks from Industry Authority Sites
- Monitor and Adjust Your SEO Strategy Regularly
Why Choose Paperstack for Aged Care SEO?
Paperstack is one of the leading providers of digital and SEO services for the aged care industry in Australia. Here is what makes us stand out from our competitors.
Expertise in the Aged Care Sector
Our knowledgeable team has an in-depth understanding of the aged-care sector. This gives us a full appreciation of the industry-specific challenges you face and helps us to identify opportunities and digital marketing solutions that can negate or overcome them.
Transparent and ROI-Driven Approach
We are an SEO agency that operates on an ROI-driven approach, which means we measure our success on tangible and transparent results you can quickly see. We also do not insist on lock-in contracts, so you have complete flexibility in your dealings with us.
Tailored SEO Solutions for Local and National Reach
We understand that each of our aged care business clients has different needs and goals. That is why we offer them a tailored solution and strategic approach based specifically around what they are.
Frequently Asked Questions About SEO for Aged Care
Why is SEO important for aged care services?
Aged care services is a very competitive market. So, for companies that operate within this space, it is important to leverage SEO services like those offered by Paperstack to ensure their website ranks as highly as possible on search engines.
How much does aged care SEO cost?
The cost of aged care SEO will depend on several factors, including your starting point, what work needs to be carried out, and for how long. Paperstack will give you a full and transparent quote before doing any work for you.
How long does it take to see results from SEO?
Typically, it takes three to six months to see a notable increase in results across your entire website. However, you can gain faster SEO success if you create content around specific keywords with low competition.
Can SEO help us compete with larger aged care providers?
Yes, absolutely! At first, this will most likely be for relevant keywords with lower competition. But over time, as you build your authority and gain more backlinks, you can outrank larger aged care businesses on search results with your content.
What is the difference between SEO and paid advertising?
The key difference between search engine optimisation and paid advertising, such as Google ads, is that the former is a longer-term strategy that is aimed at improving the visibility of your website on search engines. The latter is, essentially, a fast way to expose your target audience to your site.
Ready to Grow Your Aged Care Facility with SEO?
If your website does not have a strong online presence, you will struggle to be seen by potential customers. That’s why you should enlist the services of content optimisation specialists like Paperstack.
We’ll develop a search marketing strategy that will not only catapult your standing on Google search results but also attract plenty of new potential clients.
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Schedule a Free SEO Consultation
We can’t help you if we don’t know about you. So, please get in touch with us today to schedule a free SEO consultation.
