Generated by All in One SEO v4.9.3, this is an llms.txt file, used by LLMs to index the site. # Paperstack Agency Digital Marketing Agency ## Sitemaps - [XML Sitemap](https://www.paperstack.com.au/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Blog](https://www.paperstack.com.au/blog/) - Articles and blog posts by the Paperstack team on topics such as SEO, Paid Advertising and Social Media Marketing. Sign up for the latest tips and tricks! - [AI Search Visibility: What 68M Crawler Visits Reveal](https://www.paperstack.com.au/blog/ai-search-visibility-crawler-visits-insights/) - ```html AI Search Visibility: What 68M Crawler Visits Reveal AI search is no longer a future consideration. It is happening right now, at scale, and the data to prove it is starting to emerge in meaningful volume. A study analysing 68 million AI crawler visits has surfaced some of the clearest signals yet about what - [Top 5 SEO Agencies on the Gold Coast](https://www.paperstack.com.au/blog/top-5-seo-agencies-gold-coast/) - Looking for the best SEO agencies on the Gold Coast? Compare the top 5 to boost your rankings, drive organic traffic, and grow your business online. - [ChatGPT Ads in Australia: Everything Businesses Need to Know in 2026](https://www.paperstack.com.au/blog/chatgpt-ads/) - Unlock how ChatGPT ads work in Australia in 2026, from formats and costs to privacy rules, so you can plan smarter AI‑powered campaigns today. - [SEO H1 Tags: Best Practices for Better Rankings](https://www.paperstack.com.au/blog/h1-tags-best-practices/) - H1 or heading tags play a crucial role in SEO because they help search engines like Google, Yahoo, and Bing to better understand the structure and content of your web pages. For this reason, it is essential to optimise them as best as you can because as they are a confirmed ranking factor, your website - [SEO in the Age of AI](https://www.paperstack.com.au/blog/seo-in-the-age-of-ai/) - TL;DRLLMs like ChatGPT are changing how people search for information but they haven’t replaced Google for commercial searches. The biggest impact is on informational content (how-to guides, quick facts), not on the searches that generate leads and revenue for your business. Traditional SEO fundamentals still matter because Google dominates search traffic and because LLMs typically - [The Complete Guide to AI Ads in 2026: ChatGPT, Gemini, Claude & Perplexity](https://www.paperstack.com.au/blog/ai-ads/) - Explore AI ads in 2026 with ChatGPT, Gemini, Claude & Perplexity. Learn how top AI platforms are transforming advertising, boosting ROI & automating campaigns. - [SEO URL: How to Create SEO-Friendly URLs](https://www.paperstack.com.au/blog/create-seo-friendly-urls/) - Create SEO-friendly URLs that boost rankings and clicks. Learn best practices for structure, keywords, length, hyphens, and redirects in this practical guide. - [Search Engine Optimisation – a rare business win-win-win](https://www.paperstack.com.au/blog/search-engine-optimisation-a-rare-business-win-win-win/) - Table of Contents The most successful websites appear on the first page of search results. They also satisfy user intent by answering as many customer questions as possible. By doing this, they benefit from a consistent source of relevant traffic, qualified leads, and sales revenue.That is why businesses should see Search Engine Optimisation (SEO) as - [Website Migration Checklist: 7 Steps for SEO Success](https://www.paperstack.com.au/blog/website-migration-checklist/) - A comprehensive website migration checklist detailing pre-planning, technical preparation, SEO preservation, implementation & testing to prevent traffic loss. - [What is AEO (Answer Engine Optimisation)?](https://www.paperstack.com.au/blog/what-is-aeo/) - Answer Engine Optimisation (AEO) is a digital marketing strategy to get your content featured as summaries in AI search, voice assistants, and featured snippets. This includes search engines and LLMs like: Google AI ChatGPT Siri Alexa Copilot Claude SEO focuses on ranking links. However, AEO centres on delivering accurate and direct responses for these platforms. - [The Complete Guide to On-Page SEO: Essentials for 2025](https://www.paperstack.com.au/blog/complete-guide-on-page-seo/) - Master on-page SEO in 2025 with the latest strategies to boost rankings, optimise content, and improve user experience across your site. - [What Is a Meta Title? Best Practices, Tools & Examples](https://www.paperstack.com.au/blog/what-is-a-meta-title/) - What is a meta title? Discover its SEO impact, see real examples, and learn best practices and tools to write titles that boost your search rankings. - [How to Do Keyword Research for SEO – A Comprehensive Guide](https://www.paperstack.com.au/blog/how-to-do-keyword-research/) - Learn how to find the best SEO keywords with this step-by-step guide. Discover tools, tips, and techniques to improve your rankings and grow organic traffic. - [How To Improve Your Bounce Rate](https://www.paperstack.com.au/blog/how-to-improve-your-bounce-rate/) - Imagine being the singer in a hotly tipped new band, playing your first big venue and selling every ticket, only to watch in despair as 9 out of 10 people leave before you’ve even finished your first song. You wouldn’t call that a success, would you? Yet that’s exactly what some marketers do when they - [Five Useful Google Ads Tools](https://www.paperstack.com.au/blog/google-ads-management/) - We dive into our favourite tools to maximise ad performance. Improve efficiencies and drive better outcomes with these five tools for Google Ads. - [Why You Need Google Shopping](https://www.paperstack.com.au/blog/google-shopping/) - Find out Google Shopping can help build your brand, drive revenue and deliver highly-profitable Return-On-Ad-Spend (ROAS) for your eCommerce business. - [How AI Will Change Digital Marketing](https://www.paperstack.com.au/blog/how-ai-will-change-digital-marketing/) - AI is transforming digital marketing through automation, data analysis, and real-time interactions, enhancing strategies &. driving better results for marketers. - [How improving your Google MyBusiness listing can push you ahead of competitors](https://www.paperstack.com.au/blog/how-improving-your-google-mybusiness-listing-can-push-you-ahead-of-competitors/) - Why Google MyBusiness matters It should be the cornerstone of your local seo strategy and yet, as Forbes say, “many businesses aren’t aware of it.” We’re talking about your Google MyBusiness listing, that familiar boxy little summary which appears on Google when you are searching for a business. It captures all the crucial local information - [Microsoft ads](https://www.paperstack.com.au/blog/microsoft-ads/) - Why Google Ads dominates the PPC landscape Given its 246 million unique visitors and access to almost 80% of the world’s internet audience, its little surprise that Google Ads is dominant in the pay per click (PPC) advertising market, as we’ve discussed previously. Microsoft and its Bing search engine look in a very distant second - [How Social Signals Impact SEO Peformance](https://www.paperstack.com.au/blog/social-media-and-seo/) - In this article, Paperstack Agency dives deep into how social media signals impact website ranking performance in search engines like Google. - [Top 10 SEO Tools For 2020](https://www.paperstack.com.au/blog/top-10-seo-tools-for-2020/) - The latest tools available that can help you improve your SEO performance. These tools will help you analyse, track & improve your website search visibility. - [What Is Voice SEO?](https://www.paperstack.com.au/blog/voice-seo/) - With the rise of AI assistants, Voice Search is taking a larger market share. We explore ways voice SEO can be leveraged to improve your website performance. - [Beyond the funnel](https://www.paperstack.com.au/blog/beyond-the-funnel/) - The Funnel Hasn't Changed — But Our Tools Have Everyone in marketing knows about the funnel. There have been many attempts to reinvent it over the 122 years since an advertising pioneer with the extraordinary name of Elias St Elmo Lewis first developed it, but its core principles have remained remarkably unchanged. All marketing still - [Should I Sell On Marketplaces?](https://www.paperstack.com.au/blog/why-the-time-has-never-been-more-right-to-enter-online-marketplaces-in-australia/) - Marketplaces are a popular channel for many businesses. Learn more about how marketplaces can help accelerate your e-commerce strategy. - [A Map Of Success: How To Improve Your Local SEO Rankings](https://www.paperstack.com.au/blog/a-map-of-success-how-to-improve-your-local-seo-rankings/) - While all businesses with physical presences know local SEO is important, it’s easy to lose track of just how important it can be. A useful reminder came a few months ago, when the 79-year-old, Oscar-winning actress Helen Mirren caused a stir with her own unique take on why Kurt Cobain’s 1994 death was so tragic. - [SEO for Hotels](https://www.paperstack.com.au/blog/seo-for-hotels/) - Increase direct bookings with SEO for hotels. Paperstack’s hotel SEO services help you rank higher, attract more guests, and boost online visibility. Get started today! - [Multichannel Marketing For The Funnel](https://www.paperstack.com.au/blog/multichannel-marketing-for-the-funnel/) - A multi-channel approach to the marketing funnel Introduction “Make everything as simple as possible – but not simpler.” Alfred Einstein Being a marketer in 2020 can feel a bit like being Wile. E. Coyote in the famous Road Runner cartoons, with your customer playing the part of the ever-speedy bird. You put in the hard ## Pages - [Digital Advertising Agency](https://www.paperstack.com.au/) - Level up your Digital Marketing today. We drive business outcomes through end-to-end-digital campaigns, focused on performance and customer satisfaction. - [Local SEO](https://www.paperstack.com.au/seo-services/local-seo/) - Get found by local customers with local SEO services. Boost your visibility, rank higher on Google Maps, and drive more calls, leads, and sales in your area. - [Franchise Marketing](https://www.paperstack.com.au/franchise-marketing/) - Boost your franchise growth with an award-winning franchise marketing agency. Paperstack delivers proven strategies, lead generation, and scalable results. - [e-Commerce SEO](https://www.paperstack.com.au/seo-services/ecommerce-seo/) - We're specialists in eCommerce SEO. We can help improve rankings, grow traffic and drive conversion. Find out more today with a free 30 minute consultation. - [Childcare Marketing](https://www.paperstack.com.au/childcare-marketing/) - Childcare Marketing: Strategies to Reach 100% Occupancy Get A Free 30-Minute Strategy Session & Audit Website URL FREE AUDIT Facebook-f Linkedin-in Instagram Why Childcare Centre Marketing Matters Today In Australia, approximately 1.4 million children aged 12 and under attend government-approved or funded childcare services. This includes both centre-based day care and other approved child care - [Childcare Centres](https://www.paperstack.com.au/seo-services/childcare-centres/) - Increase enrolments with SEO for childcare centres. Paperstack’s child care SEO agency helps daycares rank higher, attract parents, and grow their business. - [Reddit Ads](https://www.paperstack.com.au/social/reddit-ads/) - Boost brand awareness with Paperstack’s Reddit Ads Agency. We create hyper-targeted Reddit ad campaigns to drive engagement, traffic, and conversions. - [Pinterest Ads Agency](https://www.paperstack.com.au/social/pinterest-ads/) - Boost brand visibility with Paperstack’s Pinterest Ads Agency. We create high-ROI campaigns that drive traffic, conversions, and engagement. - [Tik Tok Ads](https://www.paperstack.com.au/social/tik-tok-ads/) - Maximize brand reach with Paperstack’s TikTok Ads Agency. We create data-driven campaigns to drive traffic, engagement, and conversions. - [Meta Ads](https://www.paperstack.com.au/meta-ads/) - We create powerful marketing funnels that drive conversion. Whether you're looking to build your brand or scale your online revenue, our team can help. - [Social](https://www.paperstack.com.au/social/) - Goal-oriented social media marketing. Whether it's lead generation, online sales or brand awareness, we can help craft and execute a highly effective strategy. - [Gold Coast](https://www.paperstack.com.au/seo-gold-coast/) - We're a Gold Coast-based, award-winning SEO agency. Speak with our SEO specialists today and take advantage of our free SEO audit & 30-minute consultation. - [SEO Melbourne](https://www.paperstack.com.au/seo-melbourne/) - Looking for SEO Melbourne experts? Paperstack’s award-winning team helps you rank faster, drive sales, and outshine competitors. Start your growth today! - [SEO Sydney](https://www.paperstack.com.au/seo-sydney/) - Drive real growth with a Sydney SEO agency that delivers results. Paperstack helps you rank higher, generate quality leads, and scale with data-driven SEO. - [Brisbane](https://www.paperstack.com.au/seo-brisbane/) - Drive real growth with a Sydney SEO agency that delivers results. Paperstack helps you rank higher, generate quality leads, and scale with data-driven SEO. - [SEO Adelaide](https://www.paperstack.com.au/seo-adelaide/) - Rank higher with SEO Adelaide's top agency, Paperstack. Award-winning strategies to drive traffic, leads, and sales. Book your free consultation! - [SEO Perth](https://www.paperstack.com.au/seo-perth/) - Rank higher and drive more customers with Paperstack’s proven SEO strategies. Ask about out case studies and book your free SEO audit/strategy session today. - [White Label SEO Services](https://www.paperstack.com.au/seo-services/white-label-seo-resellers/) - Scale your agency with white label SEO services across Australia from Paperstack, delivering expert, fully branded SEO reseller solutions that boost rankings, traffic and client retention. - [SEO](https://www.paperstack.com.au/seo-services/) - One of the most experienced SEO agencies in Australia with hundreds of campaigns worked on over 15 years. Speak with an SEO expert today to see how we can help. - [Web Design](https://www.paperstack.com.au/website-design/) - Utilising the latest CMS and eCommerce technologies, our talented Australian-based team can help design and build the perfect website for your business. - [Townsville](https://www.paperstack.com.au/seo-townsville/) - Drive more traffic and leads with Townsville’s top SEO agency. Paperstack delivers proven results through expert SEO strategies tailored to your business. - [SEO Sunshine Coast](https://www.paperstack.com.au/seo-sunshine-coast/) - Drive more traffic, leads, and revenue with Paperstack's SEO services on the Sunshine Coast. We deliver proven strategies that get your business found online. - [SEO Newcastle](https://www.paperstack.com.au/seo-newcastle/) - Newcastle businesses grow faster with expert SEO strategies. Rank better, drive traffic, and boost revenue for your business. Free Audits Available! - [SEO Geelong](https://www.paperstack.com.au/seo-geelong/) - Get more leads with expert SEO services in Geelong. Our tailored SEO helps to improve rankings, drive qualified traffic, and turn clicks into customers. - [B2B SEO](https://www.paperstack.com.au/seo-services/b2b-seo/) - Grow your business with SEO services tailored for B2B from Paperstack Agency. We help brands attract high-quality leads, rank higher, and boost conversions. - [Google Ads](https://www.paperstack.com.au/google-ads/) - Our Ad campaigns are crafted and implemented by our specialist Australian-based team with careful consultation to ensure alignment to your business goals. - [Cairns](https://www.paperstack.com.au/seo-cairns/) - Looking for SEO services in Cairns? We help businesses boost rankings, increase organic traffic, and drive more leads. Get in touch today for a free SEOaudit. - [SEO Site Migrations](https://www.paperstack.com.au/seo-services/seo-site-migrations/) - Seamless SEO migration services to preserve your rankings. Our expert team ensures smooth transition and minimal traffic loss. Secure your online presence today. - [About](https://www.paperstack.com.au/about/) - See how we work with our customers, our brand values, platform & service specialisations & certifications and the foundation ofPaperstack - our talented team. - [Law Firms](https://www.paperstack.com.au/seo-services/law-firms/) - Boost your law firm’s visibility with expert SEO for lawyers. Paperstack helps solicitors in Australia rank higher, attract clients, and grow their legal practice. - [Dentists](https://www.paperstack.com.au/seo-services/dentists/) - Attract more patients with expert SEO for dentists. Paperstack’s dental SEO services help your practice rank higher, increase visibility, and grow bookings. - [Aged Care](https://www.paperstack.com.au/seo-services/aged-care/) - Boost your aged care facility’s visibility with SEO for aged care. Paperstack’s aged care SEO services help you attract families, rank higher, and grow your business. - [Accountants](https://www.paperstack.com.au/seo-services/accountants/) - Grow your accounting firm with expert SEO for accountants. Paperstack’s accountant SEO services help you rank higher, attract clients, and boost conversions. - [International SEO](https://www.paperstack.com.au/seo-services/international-seo/) - Boost your global visibility with expert International SEO services in Australia. Paperstack helps you rank higher worldwide, drive traffic, and expand your reach. - [Enterprise SEO](https://www.paperstack.com.au/seo-services/enterprise-seo/) - Dominate search results with Paperstack Agency’s expert Enterprise SEO services. We help large businesses scale, increase visibility, and drive high-value traffic. - [Contact](https://www.paperstack.com.au/contact/) - Speak with our team to find out how we can partner with you to help drive business growth. Get a free consultation with one of our specialists today. ## My Templates - [FOOTER](https://www.paperstack.com.au/?elementor_library=footer) - Content area - [White Label Off-Page SEO](https://www.paperstack.com.au/?elementor_library=white-label-off-page-seo) - White Label Off-Page SEOLink building is an important SEO tactic that many agencies struggle to do well for their clients. At Paperstack, we secure high-quality backlinks from relevant Australian websites and industry publications. This helps strengthen the domain authority of your client's site and improve their rankings for competitive keywords. - [White Label On-Page SEO](https://www.paperstack.com.au/?elementor_library=white-label-on-page-seo) - White Label On-Page SEOHaving high-quality content is essential for search engine optimisation because it needs to meet user search intent. That is why our SEO content writing focuses on creating high-quality, search-driven landing pages, service pages, and blog posts that support keyword targeting and drive website traffic. - [White Label Technical SEO](https://www.paperstack.com.au/?elementor_library=white-label-technical-seo) - White Label Technical SEOTechnical SEO is an integral part of every successful campaign. We conduct in-depth technical SEO audits for our clients using white-label SEO tools such as Screaming Frog and Ahrefs. Our team identifies issues affecting search engine rankings. They will also implement fixes to improve site performance, indexing, and crawl efficiency. - [White Label International SEO](https://www.paperstack.com.au/?elementor_library=white-label-international-seo) - White Label International SEOFor larger clients across the globe, we deliver international SEO solutions that are designed to scale as their business grows. This includes managing complex site structures, performing advanced SEO audits, implementing hreflang tags and delivering large-scale content strategies. We can help manage SEO efforts across multiple service areas, locations, or product lines. - [White Label Ecommerce SEO](https://www.paperstack.com.au/?elementor_library=white-label-ecommerce-seo) - White Label Ecommerce SEOEcommerce SEO requires a different approach to other search engine optimisation strategies. For instance, we optimise product pages, category structures, and internal linking to improve visibility across Google search. Our team also works on technical SEO elements, such as site speed and crawlability, to improve SEO performance, especially for online stores. - [White Label Local SEO](https://www.paperstack.com.au/?elementor_library=white-label-local-seo) - White Label Local SEOOur white label local SEO services help businesses rank in their local area. This includes: Google Business Profile optimisation, Citation building, Local schema implementation and Review management. We match our strategies with Australian search behaviour to improve your client's visibility in local search engine results pages. - [Services slider](https://www.paperstack.com.au/?elementor_library=services-slider) - SEO Services for Brisbane Businesses Local SEOHarnessing local search is an incredibly powerful tool for lead generation, particularly for service-based businesses. Our technicques focus on optimising for location-based search and work to improve your Google MyBusiness search visability. This is particularly powerful for multi-location businesses and franchises. E-commerce SEOSEO for eCommerce businesses is a specialisation. - [client carousel](https://www.paperstack.com.au/?elementor_library=client-carousel) - [SEO Perth Audit Form](https://www.paperstack.com.au/?elementor_library=seo-perth-audit-form) - Content area - [SEO Childcare Audit Form](https://www.paperstack.com.au/?elementor_library=seo-childcare-audit-form) - Content area - [SEO Aged Audit Form](https://www.paperstack.com.au/?elementor_library=seo-aged-audit-form) - Content area - [CASE STUDY](https://www.paperstack.com.au/?elementor_library=case-study) - CASE STUDY Challenge The Solution Outcome The Result No data was found More Case Studies Kool Beanz 100 % Page 1 Keyword Coverage 82 % Top 3 Keyword Positions 3 X Growth in Website Users City Discount Tyres 21 % increase in organic website traffic YoY 40 % uplift in conversion events YoY 1,829 Rankings - [Default Kit](https://www.paperstack.com.au/?elementor_library=default-kit) - [SEO Franchise Audit Form](https://www.paperstack.com.au/?elementor_library=seo-franchise-audit-form) - Content area - [SEO Law Firms Audit Form](https://www.paperstack.com.au/?elementor_library=seo-law-firms-audit-form) - Content area - [HEADER](https://www.paperstack.com.au/?elementor_library=header) - Content area - [SEO Dentists Audit Form](https://www.paperstack.com.au/?elementor_library=seo-dentists-audit-form) - Content area - [SEO Townsville Audit Form](https://www.paperstack.com.au/?elementor_library=seo-townsville-audit-form) - Content area - [Quote Seo Gold Coast](https://www.paperstack.com.au/?elementor_library=quote-seo-gold-coast) - Content area - [SEO Accountants Audit Form](https://www.paperstack.com.au/?elementor_library=seo-accountants-audit-form) - Content area - [Reddit Ads Audit Form](https://www.paperstack.com.au/?elementor_library=reddit-ads-audit-form) - Content area - [Pinterest Ads Audit Form](https://www.paperstack.com.au/?elementor_library=pinterest-ads-audit-form) - Content area - [Audit Tik Tok Ads](https://www.paperstack.com.au/?elementor_library=audit-tik-tok-ads) - Content area - [International SEO Audit Form](https://www.paperstack.com.au/?elementor_library=international-seo-audit-form) - Content area - [SEO Site Migrations Audit Form](https://www.paperstack.com.au/?elementor_library=seo-site-migrations-audit-form) - Content area - [Enterprise SEO Audit Form](https://www.paperstack.com.au/?elementor_library=enterprise-seo-audit-form) - Content area - [B2B Audit Form](https://www.paperstack.com.au/?elementor_library=b2b-audit-form) - Content area - [Seo Adelaide Audit Form](https://www.paperstack.com.au/?elementor_library=seo-adelaide-audit-form) - Content area - [Seo Sydney Audit Form](https://www.paperstack.com.au/?elementor_library=seo-sydney-audit-form) - Content area - [Seo Brisbane Audit Form](https://www.paperstack.com.au/?elementor_library=seo-brisbane-audit-form) - Content area - [Seo Melbourne Audit Form](https://www.paperstack.com.au/?elementor_library=seo-melbourne-audit-from) - Content area - [Social Audit Form](https://www.paperstack.com.au/?elementor_library=social-audit-form) - Content area - [FREE AUDIT META ADS](https://www.paperstack.com.au/?elementor_library=free-audit-meta-ads) - Content area - [FREE AUDIT SEO SERVICE](https://www.paperstack.com.au/?elementor_library=free-audit-seo-service) - Content area - [Local SEO Audit Form](https://www.paperstack.com.au/?elementor_library=local-seo-audit-form) - Content area - [FREE AUDIT GOOGLE ADS](https://www.paperstack.com.au/?elementor_library=free-audit-google-ads) - Content area - [Audit Reddit ads](https://www.paperstack.com.au/?elementor_library=audit-reddit-ads) - Content area - [Audit Pinterest ads](https://www.paperstack.com.au/?elementor_library=audit-pinterest-ads) - Content area - [audit home](https://www.paperstack.com.au/?elementor_library=quote-home-2) - Content area - [CASE STUDY FILTERABLE](https://www.paperstack.com.au/?elementor_library=case-study-filterable) - Studio Legal 291 Increase in organic traffic621 Increase in organic online enquiry Shed Living 1400 increase in organic traffic30 of keywords in top 3 positions within 6 months70 of keywords on front page within 6 months Upstate Studios 3,259 net ranking position improvements across tracked keywords100 keywords in Position #1 87 Organic Traffic YoY (2023 - [homepage-oct-25](https://www.paperstack.com.au/?elementor_library=homepage-oct-25) - Level Up Your Digital Marketing Driving business outcomes through end-to-end digital campaigns. Website URL FREE AUDIT Facebook-f Linkedin-in Instagram Outcome-focused performance No two businesses are the same, therefore we believe no two digital strategies should be either. Our methodology first requires us to listen and learn. You and your business have your own goals and - [CASE STUDIES ARCHIVE](https://www.paperstack.com.au/?elementor_library=case-studies-archive) - [Off-Page SEO Slide - Brisbane](https://www.paperstack.com.au/?elementor_library=off-page-seo-slide-brisbane) - Off-Page SEO Off-page SEO is all about building your website’s authority and trustworthiness. We focus on ethical link building, local citations, digital PR, and partnerships with other websites to strengthen your SEO rankings and drive more organic traffic back to your site. - [On-Page SEO Slide - Brisbane](https://www.paperstack.com.au/?elementor_library=on-page-seo-slide-brisbane) - On-Page SEO On-page SEO refers to optimising the elements you control directly on your website. From keyword-rich SEO copywriting to improving title tags, meta descriptions, and internal linking, we make sure your site sends the right signals to search engines, while also giving users a great experience. - [Technical SEO Slide - Brisbane](https://www.paperstack.com.au/?elementor_library=technical-seo-slide-brisbane) - Technical SEO Without a strong technical foundation, even the best content won’t rank. That is why our technical SEO services include comprehensive audits, site speed improvements, mobile optimisation, fixing crawl errors, and enhancing site structure. All of these activities are designed to give your website the best chance to appear on Google’s search engine results - [International SEO Slide - Brisbane](https://www.paperstack.com.au/?elementor_library=international-seo-slide-brisbane) - International SEO If you’re expanding globally, our international SEO services can help you reach customers around the world. We develop strategies that include geo-targeting, hreflang tags, and region-specific keyword research to ensure your website performs in multiple markets. All while maintaining excellent SEO performance at home. - [E-commerce SEO Slide - Brisbane](https://www.paperstack.com.au/?elementor_library=e-commerce-seo-slide-brisbane) - E-commerce SEO Our eCommerce SEO strategies are built to drive higher organic traffic and convert browsers into buyers. We optimise product pages, category structures, site speed, and user experience to help your store climb Google’s search results and boost sales. - [Local SEO Slide - Brisbane](https://www.paperstack.com.au/?elementor_library=local-seo-slide-brisbane) - Local SEO Want to stand out in Brisbane search results? Our local SEO services focus on improving your visibility in local search engine results. We’ll optimise your Google Business Profile, build impressive local citations, and create location-specific content that results in you attracting more customers. - [Meet the SEO Experts](https://www.paperstack.com.au/?elementor_library=meet-the-seo-experts) - Meet Our SEO Experts Read Bio Sean Clancy General Manager & SEO Specialist Read Bio Caleb Johnstone SEO Director Sean Clancy and Caleb Johnstone are the driving force behind our innovative SEO company. As our Managing Director, Sean brings over 15 years of experience to Paperstack and has an excellent track record of working on - [Meet Our Team](https://www.paperstack.com.au/?elementor_library=meet-our-team) - Our Leadership Read Bio Sean Clancy General Manager Read Bio Ally Latimer Head of Paid Media Read Bio Caleb Johnstone Head of SEO Read Bio Brooke Campbell Account Director - [city page](https://www.paperstack.com.au/?elementor_library=city-page) - SEO Geelong Get A Free 30-Minute Strategy Session & Audit Facebook-f Linkedin-in Instagram Award-Winning Geelong SEO Agency Delivering Proven Results If you want to get found by more customers online, then you need a good strategy, and that’s where PaperStack comes in. As a leading SEO agency, we specialise in helping local businesses to boost - [SERVICES - SLIDE 1](https://www.paperstack.com.au/?elementor_library=services-slide-1) - SEO Target users who are actively searching for your products and services and drive this valuable high-converting traffic to your website. - [YouTube Ads](https://www.paperstack.com.au/?elementor_library=youtube-ads) - YouTube Ads With over 2 billion users, YouTube allows you to be front and centre. YouTube reaches more 18-34-year-olds than TV. If you want to own video marketing, YouTube is where you can make it happen. - [Google Shopping](https://www.paperstack.com.au/?elementor_library=google-shopping) - Google Shopping Accounting for over 75% of retail ad spend, Shopping ads are a must for eCommerce. It allows you to showcase your products right where customers are comparing and buying. Get seen, get clicks, get paid. - [Google Display](https://www.paperstack.com.au/?elementor_library=google-display) - Google Display Google’s Display Network has access to 90% of the internet’s users, meaning you’re always in front of potential customers. These ads are made for maximum reach and brand awareness. If you want eyeballs, this is the way. - [Google Search](https://www.paperstack.com.au/?elementor_library=google-search) - Google Search Google Search Ads dominate the digital space, connecting you with customers exactly when they’re searching for what you offer. With 3.5 billion daily searches, this is a must have channel for all serious businesses. - [CASESTUDY 3](https://www.paperstack.com.au/?elementor_library=casestudy-3) - Upstate Studios new studio keywords on Page 1 within 4 months 0 incease in organic traffic v previous 12 months 0 % - [Google My Business Optimisation](https://www.paperstack.com.au/?elementor_library=google-my-business-optimisation) - Google My Business Optimisation Optimised profiles are 2.7 times more trusted by customers. We keep your Google My Business profile accurate, engaging, and visible to attract local customers and boost foot traffic. - [Franchise SEO](https://www.paperstack.com.au/?elementor_library=technical-seo-slide-2) - Franchise SEO 88% of people trust online reviews like personal recommendations. Franchise SEO strengthens local visibility while maintaining brand consistency, driving leads and trust for all your locations. - [International SEO Slide 2](https://www.paperstack.com.au/?elementor_library=international-seo-slide-2) - International SEO Localising your website can boost global traffic by 70%. International SEO targets regional search engines and multilingual audiences, helping your business grow across diverse markets with tailored strategies. - [E-commerce SEO Slide 2](https://www.paperstack.com.au/?elementor_library=e-commerce-seo-slide-2) - E-commerce SEO 44% of online shoppers start with a search engine. E-commerce SEO ensures your products are seen by the right audience. From optimising descriptions to category pages, our strategies increase traffic and conversions for your store. - [Local SEO Slide 2](https://www.paperstack.com.au/?elementor_library=local-seo-slide-2) - Local SEO 78% of mobile local searches lead to a purchase within 24 hours. Local SEO connects you with nearby customers, driving traffic and sales. We optimise your website, local citations, and content to ensure you rank higher locally. Gain visibility in your community today. - [Off-Page SEO Slide](https://www.paperstack.com.au/?elementor_library=off-page-seo-slide) - Off-Page SEO A websites perceived authority by a search engine is largely due to the strength and structure of their backlink profile. This is an absolutely crucial part of any SEO strategy as it’s the backbone of how Search Algorithms work. We’re backlink pros – never trust an agency that “doesn’t believe in backlinks”. - [On-Page SEO Slide](https://www.paperstack.com.au/?elementor_library=on-page-seo-slide) - On-Page SEO On-Page SEO includes a number optimisations to support rankings signals, but the main consideration is Content. Quality content, structured well not only delivers a great user experience, but helps search engines structure their search results to accurately deliver users what they’re searching for. - [Technical SEO Slide](https://www.paperstack.com.au/?elementor_library=technical-seo-slide) - Technical SEO It all starts with technical and on-site SEO. Technical SEO is the process of optimising your website’s structure and content so that search engines can crawl, catalogue and comprehend it quickly. It’s our job to balance the indexing and keyword needs of the search engines with content readability for customers. - [CASESTUDY 4](https://www.paperstack.com.au/?elementor_library=casestudy-4) - Jackson Miles increase in organic traffic 0 % increase in organic conversion rate 0 % - [E-commerce SEO Slide](https://www.paperstack.com.au/?elementor_library=e-commerce-seo-slide) - E-commerce SEO SEO for eCommerce businesses is a specialisation. Commerce platform know-how and sometimes certification is critical along with a clear understanding of how SEO contributes to the broader eCommerce strategy. We work with all major eCommerce platforms. - [International SEO Slide](https://www.paperstack.com.au/?elementor_library=international-seo-slide) - International SEO If you’re a business that targets multiple regions, either through a single domain or multiple top-level-domains, it’s important you structure your website correctly to set the appropriate SEO foundations. Through the right foundational approach, we support international SEO campaigns and expansion. - [Local SEO Slide](https://www.paperstack.com.au/?elementor_library=local-seo-slide) - Local SEO Harnessing local search is an incredibly powerful tool for lead generation, particularly for service-based businesses. Our technicques focus on optimising for location-based search and work to improve your Google MyBusiness search visability. This is particularly powerful for multi-location businesses and franchises. - [Testimonial Macky Valakas](https://www.paperstack.com.au/?elementor_library=testimonial-macky-valakas) - Macky Valakas We chose Paperstack as we’ve worked with them previously and they’re simply the best in the business. We’ve gone from no online presence to dominating the search results. We couldn’t hire quick enough to service the volume of leads they helped generate in only a few months. Shed Living - [services hero section](https://www.paperstack.com.au/?elementor_library=services-hero-section) - B2B SEO Request a Free International SEO Consultation Facebook-f Linkedin-in Instagram - [CASESTUDY 2](https://www.paperstack.com.au/?elementor_library=casestudy-2) - Shed Living increase in organic traffic 0 % keywords in top 3 positions within 6 months 0 - [CASESTUDY 1](https://www.paperstack.com.au/?elementor_library=casestudy-1) - Studio Legal increase in organic traffic 0 % increase in organic online enquiry 0 - [SERVICES - SLIDE 4](https://www.paperstack.com.au/?elementor_library=services-slide-4) - Bing Ads Take advantage of the under-utilised Microsoft Advertising platform to drive lower cost-per-acquisition - [SERVICES - SLIDE 3](https://www.paperstack.com.au/?elementor_library=services-slide-3) - Social Advertising Social channels such as Facebook, Instagram and Youtube are exceptionally poweful tools to promote your brand. - [SERVICES - SLIDE 2](https://www.paperstack.com.au/?elementor_library=services-slide-2) - Google Ads From top-of-the-funnel to the bottom. Build awareness, drive traffic and retarget website users through the Google Ads network. - [TESTIMONIAL - BRETT S](https://www.paperstack.com.au/?elementor_library=testimonial-brett-s) - Brett Sinclair Paperstack helped catapault my Google rankings, organic traffic and qualified leads. I can’t recomend their skill and account team highlly enough Modern Building Systems - [TESTIMONIAL - GAIL](https://www.paperstack.com.au/?elementor_library=testimonial-gail) - Gail Asbell Paperstack have been a strategic partner to Upstate for several years and are an indispensable part of the team. Their digital marketing camapigns have delivered consistent member growth for existing and new studios, whilst building the Upstate brand. Google Review - [TESTIMONIAL - NATHAN](https://www.paperstack.com.au/?elementor_library=testimonial-nathan) - Nathan Thompson Paperstack has transformed our online presence! Thanks to their expertise, Think Cooling has seen a significant boost in rankings, leads, and website traffic. Their SEO strategies are top-notch, delivering tangible results that have positively impacted our business growth. Google Review - [TESTIMONIAL - MARIE](https://www.paperstack.com.au/?elementor_library=testimonial-marie) - Marie Carell Even with our smaller budget, Paperstack we’re able to achieve exceptional results that delivered qualified leads and contributed to our businesses growth Planet Architecture - [BLOG POST](https://www.paperstack.com.au/?elementor_library=blog-post) - Share Inquire about Paperstack Digital services Get in Touch - [industry](https://www.paperstack.com.au/?elementor_library=industry) - SEO for Childcare Centres Helping Childcare Centres Thrive in Search Engine Results According to education.gov.au, there are over 14,000 approved child care services in operation in Australia, many of which have websites. Therefore, to attract more local families to their centre and keep their businesses sustainable, they must rank as high as possible on search - [0. social landing](https://www.paperstack.com.au/?elementor_library=0-social-landing) - Pinterest Ads Agency Why Pinterest Is the Perfect Platform for Your Brand Do you currently use Pinterest for advertising? Well, if not, perhaps it is time you do. Pinterest is a unique and valuable platform for advertisers, particularly those who sell highly visual products or services because it helps them to reach users who are - [new process](https://www.paperstack.com.au/?elementor_library=new-process) - Our Comprehensive Dental SEO Process For all our dental clients, we offer tailored solutions based on their needs. However, while the specifics of our campaigns might differ, the process we adopt remains essentially the same. Here is an overview of the dental SEO work we do for them. STEP 1 Audit and Research After initially - [process/services boxes](https://www.paperstack.com.au/?elementor_library=process-services-boxes) - Our International SEO Services International SEO comprises many different elements. Therefore, you need a specialist team to run campaigns for you that provide the best ROI. At Paperstack, we incorporate a range of search engine optimisation strategies to improve your global SEO rankings. They include the following: Hreflang Tag Implementation A hreflang tag is an - [00 layout](https://www.paperstack.com.au/?elementor_library=00-layout) - International SEO Reach your audience across borders with tailored SEO strategies for global success. Request a Free International SEO Consultation Facebook-f Linkedin-in Instagram What is International SEO? International SEO is a strategy where we optimise your website in a way that improves its visibility and ranking on various search engines around the world. Effectively, it - [case-study](https://www.paperstack.com.au/?elementor_library=case-study-2) - Case studies Studio Legal increase in organic traffic 0 increase in organic online enquiry 0 Shed Living increase in organic traffic 0 keywords in top 3 positions within 6 months 0 Upstate Studios new studio keywords on Page 1 within 4 months 0 incease in organic traffic v previous 12 months 0 Jackson Miles increase - [BLOG ARCHIVE](https://www.paperstack.com.au/?elementor_library=blog-archive) - Blog Blog Stay up to date with us Inquire about Paperstack Digital Marketing services Get in Touch - [Our Process](https://www.paperstack.com.au/?elementor_library=our-process) - Our Process 01. Audit Using a combination of third-party and proprietry tools, we conduct an in-depth review of of your website. We focus on a range of important SEO indicators, review your On-Page SEO and analyse your backlink profile. 02. Strategy Understanding your business objectives and challenges is a fundemental step to ensure the SEO is aligned - [SEAN CLANCY](https://www.paperstack.com.au/?elementor_library=sean-clancy) - Content area - [enter web form](https://www.paperstack.com.au/?elementor_library=enter-web-form) - [MOBILE MENU](https://www.paperstack.com.au/?elementor_library=mobile-menu) - Content area - [Brooke Campbell​](https://www.paperstack.com.au/?elementor_library=brooke-campbell-2) - Content area - [FREE AUDIT SEO SERVICES ECOMMERCE SEO](https://www.paperstack.com.au/?elementor_library=free-audit-seo-services-ecommerce-seo) - Content area - [FREE AUDIT SEO SERVICES LOCAL SEO](https://www.paperstack.com.au/?elementor_library=free-audit-seo-services-local-seo) - Content area - [FREE AUDIT WEBSITE DESIGN](https://www.paperstack.com.au/?elementor_library=free-audit-website-design) - Content area - [FREE AUDIT SOCIAL](https://www.paperstack.com.au/?elementor_library=free-audit-social) - Content area - [FREE AUDIT HOME](https://www.paperstack.com.au/?elementor_library=free-audit-home) - Content area - [QUOTE - Home](https://www.paperstack.com.au/?elementor_library=quote-home) - Content area - [QUOTE](https://www.paperstack.com.au/?elementor_library=quote) - Content area - [Upstate Case Study Template](https://www.paperstack.com.au/?elementor_library=jackson-miles-slide-duplicate-1964) - View project Keywords On Page 1 0 % Keywords in Top 3 0 % Increase in Organic Traffic 0 % - [0..inner new](https://www.paperstack.com.au/?elementor_library=0-inner-new) - e-Commerce SEO Hyper-accelerate your product sales through e-commerce SEO Get Started Why Paperstack Performance-based No ‘Account Managers’ No Outsourcing Platform Certified Specialists Highly-Experienced AI-first agency Highest Referrals No Lock-in Contracts Great Availability Contact Our expertise Unlock the full potential of your online store with our specialised e-commerce SEO services tailored to suit any business model. - [0.. inner location temp](https://www.paperstack.com.au/?elementor_library=0-inner-location-temp) - Melbourne Digital Marketing Driving business outcomes through end-to end-digital campaigns for Melbourne businesses and startups. Facebook-f Linkedin-in Instagram Digital Strategies for Melbourne Businesses We understand that every Melbourne business is unique, and so should its digital marketing approach. Our performance-driven methodology begins with a deep dive into your specific goals and challenges. We listen carefully - [locations](https://www.paperstack.com.au/?elementor_library=locations) - Level Up Your Digital Marketing Driving business outcomes through end-to end-digital campaigns Facebook-f Linkedin-in Instagram https://globalsearchawards.net/wp-content/uploads/2024/01/GSA24-Finalist-1600x900-1.mp4 Outcome-focused performance No two businesses are the same, therefore we believe no two digital strategies should be either. Our methodology first requires us to listen and learn. You and your business have your own goals and challenges and these - [CALEB JOHNSTONE](https://www.paperstack.com.au/?elementor_library=caleb-johnstone) - Content area - [ALLY LATIMER](https://www.paperstack.com.au/?elementor_library=ally-latimer) - Content area - [QUOTE - SEO Service](https://www.paperstack.com.au/?elementor_library=quote-seo-service) - Content area - [QUOTE - Google ads](https://www.paperstack.com.au/?elementor_library=quote-google-ads) - Content area - [QUOTE - Social](https://www.paperstack.com.au/?elementor_library=quote-social) - Content area - [QUOTE - Website Design](https://www.paperstack.com.au/?elementor_library=quote-website-design) - Content area - [results section](https://www.paperstack.com.au/?elementor_library=results-section) - The Results Upstate SEO, Meta Ads Mahli SEO, Google Ads, Meta Ads Shed Living SEO, Google Ads, Meta Ads Jackson Miles Digital Strategy, Google Ads Think Cooling SEO, Google Ads Studio Legal SEO - [JACKSON MILES SLIDE](https://www.paperstack.com.au/?elementor_library=jackson-miles-slide) - View project 0 % Organic Revenue 0 % Organic Conversions 0 % Organic Traffic - [TESTIMONIAL SLIDE 1](https://www.paperstack.com.au/?elementor_library=testimonial-slide-1) - I didn’t realise how important it is to have a SEO and am amazed at what a difference it is making to our business. Lesley Laker Swingcase Australia - [testimonial section](https://www.paperstack.com.au/?elementor_library=testimonial-section) - Testimonials Don’t take our word for it. Check out our client testimonials. Brett Sinclair★★★★★ Read More Thanks guys for helping me get some traction with my website. I would reccomend paperstack for anyone looking to gain longterm high level online exposure. Thansk, again, Cheers, Brett Lesley Laker★★★★★ Read More SwingCase Australia would like to thank - [homepage](https://www.paperstack.com.au/?elementor_library=homepage) - Level Up Your Digital Marketing Driving business outcomes through end-to-end digital campaigns Speak with a strategist Facebook-f Linkedin-in Instagram CASE STUDIES A sneak peak of our work What does your strategy look like? No two businesses are the same, therefore we believe no two digital strategies should be either. Our methodology first requires us to - [footer social](https://www.paperstack.com.au/?elementor_library=footer-social) - Facebook-f Instagram Linkedin-in - [footer sub](https://www.paperstack.com.au/?elementor_library=footer-sub) - Get started today - [SEO SERVICES SLIDE](https://www.paperstack.com.au/?elementor_library=seo-services-slide) - Search Engine Optimisation Target users on search engines who are actively searching for your products and services. - [WEB DESIGN SLIDE](https://www.paperstack.com.au/?elementor_library=web-design-slide) - Website Design & Development Stunning, modern, user-friendly websites that drive growth and engage your audience. - [SOCIALS SLIDE](https://www.paperstack.com.au/?elementor_library=socials-slide) - Paid Social Marketing Promotion and conversions on social channels such as Facebook, Instagram and Youtube. - [SEM SLIDE SERVICES](https://www.paperstack.com.au/?elementor_library=sem-slide-services) - Search Engine Marketing Build awareness, drive traffic and retarget website users through the Google network. - [AWARENESS TAB](https://www.paperstack.com.au/?elementor_library=awareness-tab) - Audience By creating brand awareness, you can cast a wide net across your audience of potential buyers. From there, you can funnel leads towards the consideration and decision-making processes, eventually leading to action. - [ACTION TAB](https://www.paperstack.com.au/?elementor_library=action-tab) - Action When we capture your warmed-up audience at the critical moment to take action. We’ll know we’ve done our job right if users take action as a result of your ad or social activity. Depending on your objective, this action may be a click, subscription or purchase. - [CONSIDERATION TAB](https://www.paperstack.com.au/?elementor_library=consideration-tab) - Consideration Nurture your audience through your funnel, educating them about your brand, products or services to build affinity and desire. At this point, potential customers will be deciding whether they are motivated to engage with your ad, leading to specific action. - [3 boxes right](https://www.paperstack.com.au/?elementor_library=3-boxes-right) - STRATEGY What does your strategy look like? No two businesses are the same, therefore we believe no two digital strategies should be either. Our methodology first requires us to listen and learn. You and your business have your own goals and challenges and these are the foundation for any digital marketing campaigns we create. Learn - [3 boxes horizontal](https://www.paperstack.com.au/?elementor_library=3-boxes-horizontal) - Create Brand Awareness By creating brand awareness, you can cast a wide net across your audience of potential buyers. From there, you can funnel leads towards the consideration and decision-making processes, eventually leading to action. Nurture Your Audience Nurture your audience through your funnel, educating them about your brand, products or services to build affinity - [THONGS SLIDE](https://www.paperstack.com.au/?elementor_library=thongs-slide) - View project - [portfolio](https://www.paperstack.com.au/?elementor_library=portfolio) - PORTFOLIO Jackson Miles Digital Strategy, Google Ads Curology Google Shopping, Google Ads Mahli Google Shopping, Google Ads Palace Cinemas SEO, Google Ads - [btn](https://www.paperstack.com.au/?elementor_library=btn) - Contact us - [subtitle](https://www.paperstack.com.au/?elementor_library=subtitle) - FAQs - [services page](https://www.paperstack.com.au/?elementor_library=services-page) - Search Engine Marketing (SEM) Search Engine Marketing can be the most efficient form of digital marketing – put your brand in front of customers who are already actively searching for your products and services FREE Consultation Get Started Now SEM done properly by the professionals. Google Ads Bing Ads At Paperstack, we believe that effective - [portfolio section](https://www.paperstack.com.au/?elementor_library=portfolio-section) - PORTFOLIO Jackson Miles Digital Strategy, Google Ads Curology Google Shopping, Google Ads Mahli Google Shopping, Google Ads Palace Cinemas SEO, Google Ads - [home layout](https://www.paperstack.com.au/?elementor_library=home-layout) - Level Up your digital marketing Creative solutions that deliver real results. Shaping the future of the marketing industry through elite SEO, SEM and social media marketing services. GET A QUOTE Our Services or call us on (03) 8080 9259 FREE SEO AUDIT WHO WE ARE Search Engine Optimisation (SEO) Target users on search engines who ## Case Studies - [Upstate Studios](https://www.paperstack.com.au/case-studies/upstate-studios/) - Learn how Paperstack used SEO to support growth from 6 to 50 studio locations for Upstate Studios and their rapid business expansion in Australia. - [City Discount Tyres](https://www.paperstack.com.au/case-studies/city-discount-tyres/) - [Kool Beanz](https://www.paperstack.com.au/case-studies/kool-beanz/) - [Jackson Miles](https://www.paperstack.com.au/case-studies/jackson-miles/) - Jackson Miles had struggled to attain a ROAS (Return-On-Ad-Spend) that was scaleable through Facebook & Instagram as well as Google Shopping. - [Studio Legal](https://www.paperstack.com.au/case-studies/studio-legal/) - Melbourne-based law firm, Studio Legal, was looking for new ways to accelerate their business growth - Paperstack knew exactly how to help. Find out how. - [Shed Living](https://www.paperstack.com.au/case-studies/shed-living/) - Find out how Paperstack helped Shed Living go from 'zero to hero' in only 9 short months using a combination of Google Ads and SEO optimisation. ## Categories - [Uncategorized](https://www.paperstack.com.au/blog/category/uncategorized/) - [SEO](https://www.paperstack.com.au/blog/category/seo/) - [Ecommerce](https://www.paperstack.com.au/blog/category/ecommerce/) - [Digital Marketing](https://www.paperstack.com.au/blog/category/digital-marketing/) - [Social Media](https://www.paperstack.com.au/blog/category/social-media/) - [Paid Advertisement](https://www.paperstack.com.au/blog/category/paid-advertisement/) - [AEO](https://www.paperstack.com.au/blog/category/aeo/) ## Categories - [PPC](https://www.paperstack.com.au/categories/ppc/) - [SEO](https://www.paperstack.com.au/categories/seo/)