▲ Now tracking visibility across Google, ChatGPT, Perplexity, Claude, Gemini & AI Overviews
Legal SEO has a unique problem: directories like LawTap, Lawyers.com.au and FindLaw outrank actual law firms for the queries that matter. We help Australian firms break through, build E-E-A-T, and own their practice areas in the SERP.
Care enquiries arrive day and night, not in business hours
Google treats legal queries as YMYL, Your Money or Your Life, which means Experience, Expertise, Authoritativeness and Trust signals carry disproportionate weight. A generic SEO program won’t move you in this category. The directories you’re competing against have a 15-year head start on domain authority.
What does work: practice-area pages written by (or with) actual lawyers, location pages that demonstrate genuine local presence, author schema that ties content to credentialed solicitors, and a backlink profile built from legal publications, bar associations and case-relevant press.
We’ve worked with personal injury, family law, immigration, commercial, criminal defence and property firms across Sydney, Melbourne, Brisbane and the Coast. We understand the marketing rules in each state, the disclaimers required, and the line between confident copy and prohibited claims.
You’ll get a senior strategist who knows the legal landscape, content briefs that make your fee-earners’ lives easy, and a reputation strategy that builds authority compoundingly.
01
Author bios, credentials, schema and content that proves your firm’s expertise to Google and clients alike.
02
Page-per-service architecture that ranks for “[area] lawyer [city]” without cannibalising itself.
03
We know what each state’s society allows and prohibits. No surprises at audit time.
04
Quoted commentary, legal publication links, and digital PR that signals trust to Google.
No-one credible can. What we will guarantee: a senior strategist, the same playbook we’ve used to rank firms across every Australian capital, and full visibility into the work being done for you.
Always. We expect a final-sign-off step from your principal or marketing-compliance lead on every public-facing page. Our briefs are written to make that review easy.
For local pack and long-tail queries: 90 to 120 days. For competitive head terms (e.g. ‘family lawyer Sydney’): 9 to 12 months of consistent investment. We forecast both up front.
Free competitive audit, we’ll show you what your top 3 local competitors are doing in search, and where the easy wins are.
Senior strategist · No lock-in · Plain-English report
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