CAIRNS-BASED SEO
Award-Winning, LOCAL SEO COMPANY
How’d a boutique SEO company on the Gold Coast get recognised for global SEO award nominations? It’s simple – our team is built on a foundation of deep expertise. We all come from strong SEO pedigrees, most working in the industry for over 10 years at some of the top SEO companies. With the sharpest minds in the SEO industry, we have then combined this with a complete and total focus on customer success
HOW WE MEASURE SEO SUCCESS
We define success in two crucial ways: achieving and exceeding agreed-upon KPIs and, just as importantly, staying true to our core principle—Customer Success.
Customer Success isn’t just about hitting numbers; it’s about building trust. We take the time to understand your business goals and challenges, crafting a bespoke SEO strategy to match. Transparency and open communication are at the heart of how we operate, ensuring you’re always in the loop.
Meet Our SEO Experts
Our Expertise
Local SEO
78% of mobile local searches lead to a purchase within 24 hours. Local SEO connects you with nearby customers, driving traffic and sales. We optimise your website, local citations, and content to ensure you rank higher locally. Gain visibility in your community today.
E-commerce SEO
44% of online shoppers start with a search engine. E-commerce SEO ensures your products are seen by the right audience. From optimising descriptions to category pages, our strategies increase traffic and conversions for your store.
International SEO
Localising your website can boost global traffic by 70%. International SEO targets regional search engines and multilingual audiences, helping your business grow across diverse markets with tailored strategies.
Franchise SEO
88% of people trust online reviews like personal recommendations. Franchise SEO strengthens local visibility while maintaining brand consistency, driving leads and trust for all your locations.
Google My Business Optimisation
Optimised profiles are 2.7 times more trusted by customers. We keep your Google My Business profile accurate, engaging, and visible to attract local customers and boost foot traffic.
Our Clients
We’ve helped hundreds of local Gold Coast businesses exceed their SEO expectations.
What they say
Brett Sinclair
Paperstack helped catapault my Google rankings, organic traffic and qualified leads. I can't recomend their skill and account team highlly enough
Modern Building Systems
Marie Carell
Even with our smaller budget, Paperstack we're able to achieve exceptional results that delivered qualified leads and contributed to our businesses growth
Planet Architecture
Nathan Thompson
Paperstack has transformed our online presence! Thanks to their expertise, Think Cooling has seen a significant boost in rankings, leads, and website traffic. Their SEO strategies are top-notch, delivering tangible results that have positively impacted our business growth.
Google Review
Gail Asbell
Paperstack have been a strategic partner to Upstate for several years and are an indispensable part of the team. Their digital marketing camapigns have delivered consistent member growth for existing and new studios, whilst building the Upstate brand.
Google Review
Our Process
01. Audit
Using a combination of third-party and proprietry tools, we conduct an in-depth review of of your website. We focus on a range of important SEO indicators, review your On-Page SEO and analyse your backlink profile.
02. Strategy
Understanding your business objectives and challenges is a fundemental step to ensure the SEO is aligned to your broader business strategy. We get to know your business goals and structure the SEO strategy on the back of our findings.
03. Implementation
Once the foundations of the strategy are laid down, it’s time to put our plan into action and build for success. We’re not only experts in strategy but we look after all aspects of implementation, offering a complete end-to-end service.
04. Measurement
How can you be sure if your new SEO strategy is working? We benchmark exactly where you’re at before we begin. Then we measure every facet of our SEO activity. We’ll share your results in regular, user-friendly reports to keep you in the know.
05. Optimisation
Optimisation means we are not only improving by driving more relevant traffic to your site but that we are also driving customers further down your marketing funnel, leading to customer consideration and action.
Case studies
Studio Legal
Shed Living
Upstate Studios
Jackson Miles
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Certifications
FAQs
How do you measure the success of an SEO campaign?
Before success is measured, we need to have a clear view on what SEO success looks like. This means it’s critical we can set KPIs with you that are aligned to your business growth targets and expectations. Once we’ve set KPIs, we share a benchmark report to ensure we can track progress against these targets. We use a combination of third-party tools to produce data-driven analysis on a month by month basis and measure this back to our original and any new KPIs that have been set.
Can you provide examples of your previous work?
We certainly can. Although we’re a smaller agency, we have a number of success stories and case studies, across a range of verticals. For more details, please speak with one of our friendly team members. We’re more than happy to connect you to existing customers for a reference too.
What is your process for developing a marketing strategy?
Our process includes five main phases. This includes detailed discovery, design, implementation, review and optimisation. We firmly believe that the marketing strategy should be a flexible and evolving plan due to the nature of rapidly changing business environments.
What are your fees and pricing structure?
We pride ourselves on providing transparent, fair pricing. We don’t do ‘packages’ and firmly believe any agency offering packages is to be avoided. Without understanding your business and the scope of work, we can’t price a campaign. Custom pricing doesn’t mean expensive though – we try to work with all budgets.
What's New
SEO for Hotels
A Map Of Success: How To Improve Your Local SEO Rankings
