Shed Living

Shed Living started their business after recognising a gap in a the Australian housing market. With access to trades and building materials constrained, whilst increased compeition for housing, it was clear there was a growing need for affordable, quick to construct and flexible housing. Shed Kit housing is proving to be a wedge in a crowded market. With that being said, Shed Living still faced a difficult task breaking into a market filled with established and ‘cashed up’ competition.

As a new business, Shed Living had no creative content showing actual real builds. Our team knew that this would pose conversion issues, both on the website and throughout their own sales process. These conversion issues meant it would be difficult to drive ROI through visual-based marketing platforms, so to begin with, we knew SEO and Google Search would be the most effective channels are provide the best bang-for-buck with their moderate marketing spend. An SEO campaign was rolled out, targeting Australia-Wide. This meant the website architecture had to be modified to include the key target locations. Structural changes were made and the pages heavily optimised for conversion, this yielded a huge result both from a search visability standpoint, but also positively on conversion rate. Next was to create a hyper-targeted Google Search campaign. This was set up with a focus on new website visitors in target locations, looking specifically for shed kit spaces or modular extensions & builds. Although the market was highly compeitive, this campaign was so successful, Shed Living decided to switch it off after only 4 months as the lead volume was too high and they couldn’t hire quick enough to manage them effectively. Next steps for Shed Living include adding new locations, new product lines and creating a more comprehensive digital strategy to scale their business further. They have worked hard on building out rich imagery and video content of completed builds in anticipation of tackling social media advertising too and are excited to start the process in the coming months.